TARGET AUDIENCE

• College Students

BIG IDEA• Art Gala

• DIY @ The DIA

METRICS• 6 month timeline

• Feedback

BUDGET• Catering Companies

• Google AdWords

• $5,000

TOOLS AND TACTICS

SUMMARY• Campaign begins January 20,2015

• Gala May 22,2015

• Family-Friendly atmosphere

• Local entertainment• VIP treatment

HOW THE DIA WILL BE SUCCESSFUL

• Word of mouth

• Excitement about Detroit

FUTURE GOALS

• Art Collections that interest

college Students

•History through art