Addnectar solution:Advertising Outsourcing Services

graphic art | digital | advertising | publishinggraphic art | digital | advertising | publishing

graphic art | digital | advertising | publishing

HELPING CLIENTS GLOBALLY TO COMMUNICATE BETTER.

BOTH ONLINE AND OFFLINE.


ABOUT US

• We are a top notch creative solutions provider in the field of Graphic Art, Order Management, Digital, Creative work and E-Publishing

• Established in January 2013, we are a team of about 100 people, working for our onshore and offshore customers

• The core senior team comes with an indomitable US promotional industry experience and rich advertising plus entrepreneurship background

• A large base of customers- from SMEs to Fortune 100 companies• A 5000 square feet offshore work centre in Mumbai• We operate out of our offices in Mumbai, India and New York, USA• We follow 24 hours x 5 days a week work schedule• Strong pool of talented designers with more than 516 man years of

experience and the count is rapidly increasing • Ability to scale up in less than 2 weeks to absorb large volume of orders


OUR TEAM

• We have a large pool of technically qualified people, working closely with leading US promotional industry suppliers and distributors

• An exclusive and qualified team managing digitizing projects• We have strong creative team, on-line marketing and development

resource teams at work • Tuned in consistently delivering highly process driven jobs under

demanding deadlines• Well experienced in independently interacting with customers at all

levels on a one-to-one basis• Experienced Quality Analysts for QC and Operations Manager for

projects, who manages the projects, and in touch with the client on one-to-one basis.

• CRM team capable of managing all inbound and outbound calls for customers


WHY US

• Senior team with more than 500,000 hours of graphic, creative and digital experience

• Cutting edge, process integrated infrastructure• Talented supervisory and skilled resources with indomitable energy level • Dedicated teams to work on special projects with our 24x5 service support

model• Quality consistency, quick turn time, lesser cost, thereby increase in

your profit• Experience of working with big customers and complex processes


QUICK SCALABILITY ADVANTAGE

• We have a large pool of experienced graphic and creative resources sitting at the fence

• With add-on skills and expertise, we can commit up to 97% accuracy as SLA

• Advantage of ‘ready to plug-in’ office in the same premises for quick expansion

• Dedicated internet leased lines and servers, enabling quick scaling up


OUR TRAINING APPROACH

• We use WebEx for conferencing and training purposes • Senior operations/ QC expert with experience of managing large scale

processes will lead our training team for seamless process transition • Based on scope, our team will be available for 2- 3 weeks onsite training • Our training module consists of extensive notes sharing, exploration &

evaluation, final documentation with customer approval • Based on scale of the project, we engage dedicated account

manager and operations manager to manage daily work schedule


OUR I.T. INFRASTRUCTURE

IT - Infrastructure & Information Protection

Security controls are designed to reduce and/or eliminate the identified threat/vulnerabilities that place an organization at risk.

• Personal security• Account and password management• Confidentiality of sensitive data


OUR SERVICES

GRAPHIC ART & ORDER MANAGEMENT


For suppliers, our suites of services are as follows

ORDER MANAGEMENT AND E-MAIL BOX MANAGEMENT.

The suppliers receive purchase orders from distributors or from end customers for various products and artworks. This are converted into electronic formats using software such as, profit maker, quick book, made to manage, distributor central, dynamics etc. Orders are then classified and entered in different ways based on requirements which are as follows.

• Sample order entry• Production order entry• Speck sample order entry• Pre production order entry


SAMPLE ORDER ENTRY

When a distributor orders for a single product, or a catalog to show to an end customer, it is called sample order entry. It’s a free sample promotion that a supplier does (1-10 samples) through a distributor.


PRODUCTION ORDER ENTRY

This is the final order entry when a distributor places an order for a certain quantity of items along with logo/ printable content either through e-mail or fax and the purchase order comes with following details

• Quantity of items• Logo to be placed on the item • Shipping address and mode of shipment• In hand date• Color of the product, logo color, background etc.• Special instruction, If he requires to see the proof with logo printed on

the product before final production• Payment details

All information as above has to be posted in any of the software module (mentioned under Order Management ) which will be specified by the supplier.


SPEC SAMPLE ORDER ENTRY

When a customer wants only a single item along with the logo printed on that, it is called spec sample order. Spec sample order is different from sample order, as sample order does not have logo printed on the product. A spec sample order is always chargeable.


PRE PRODUCTION ORDER ENTRY

Before actual production of items, the end customer/distributor may wish to check the item with logo duly printed on it. The customer can ask supplier to send one single item with the actual logo printed on it, once that gets approved the supplier can start printing the rest of the quantity. This order is also chargeable.


SPLIT SHIPPING ORDER ENTRY

When a customer wants a supplier to ship products on two or more than two locations, it is called split shipping. In this case an order needs to be entered twice with the quantity to be shipped in two different addresses.


SOFTWARE KNOWLEDGE

Profit maker, dynamics, made to manage, cytrics, quickbook, distributor central etc.


COST

The cost for order entry process is normally quoted for sample order entry and the production order entry (spec sample, pre production, or split shipping comes under production order entry).

Sr No Orders to be posted Price range Quantity

1 Sample order entry $1.25 to $1.75 >25 per day

2 Production order entry $1.50 to $2.50 >100 per day


GRAPHIC ART

• Recreation• Revision• Image editing, image resizing etc.• Paper proof (if required)• Virtual• Final paper proof (print ready files)• Embroidery-digitizing


RECREATION

Whatever image we receive and in any format (e.g., jpeg, pdf, png etc.), we can re-create that as a final, camera ready art file and save in vector format (eps file).

BEFORE AFTER

BEFORE AFTER


REVISION

Once the art is done and sent to distributor or supplier, there may be a change/ addition that is required to be done.


IMAGE EDITING, IMAGE RE-SIZING

This process involves altering images, whether they are photographs, product images or, illustrations.

BEFORE AFTER

BEFORE AFTER


PAPER PROOF

Once the art or logo is prepared, we place it on the mock up or on the template and send to customer for the approval before final production.


VIRTUAL

If a customer wants to check, how the logo will look on a particular item, we do virtual for the same in the given item template with logo placed on it.


FINAL PAPER PROOF (PRINT READY FILE)

Once a proof is approved by customer it is called the final proof which is ready to go for production.


EMBROIDERY- DIGITIZING

We can convert any photograph or a vector image into embroidery stitches by digitizing the file. The final file that we create is fed into computerized embroidery machines for production output.

The software used for this process are Wilcom, Pulse etc., and file formats are Dst, Emb, Pxf etc


There are different cost for processes as mentioned herein (This rates are for suppliers only for regular jobs)

Sr No Process Cost Quantity

1 Recreation $ 4 to $6 >25

2 Paper proofs $3 to $4.5 >75

3 Virtual $3 to $ 4.5 >50

4 Revision $2.5 to $3.5 >25

5 Image editing $7 to $ 10 >50

6 Digitizing embroidery $1.5 for 1000 stitches >25


CRM

We offer our big customers comprehensive services to manage their customers with order enquiries, revisions and last minute changes. Our dedicated, skilled executives are trained to seamlessly provide this support to customers with services as follows-

• End customer management• Remote desktop control• E-mail box management


END CUSTOMERS RELATIONSHIP

Our customer support executives make outbound calls and receive calls from end customers to carry out revisions, fulfill last minute requirements in order to complete the final order.


REMOTE DESKTOP CONTROL

We obtain access to supplier’s/ distributor’s desktop. So, instead of working from a local server, we work from customer’s server and get access to their folders to download artworks and purchase orders. Once the job is done, we save files in assigned folders. We enter into an NDA with customer to maintain top confidentiality.


E-MAIL BOX MANAGEMENT

For e-mail box management, we get access to customer’s inbox, we download and segregate e-mails according to purchase order (P.O.) and non-purchase order (Non P.O.). Our order management executive accordingly converts order into electronic format (using software like profit maker, dynamics, M2M, quickbook etc.). We check artwork send by customer, match it with the purchase order and get the art done, create proof, email it to customer from the same Inbox. Once we receive confirmation, we finalize the job and save it in the folder for production. We engage a dedicated person to act as a single point of contact with a customer.

Normally the cost of managing the Email box varies from $750 to $950.


FOR DISTRIBUTORS, OUR SUITES OF SERVICES ARE AS FOLLOWS

• Art & graphic recreations• Image editing and restoration • Embroidery digitizing• Virtual samples• Paper proof• Conceptual work• Marketing collaterals


ART & GRAPHIC RECREATIONS

Whatever image we receive and in any format (e.g., jpeg, pdf, png etc.), we can re-create that as a final, camera ready art file and save in vector format (eps file).

BEFORE AFTER

BEFORE AFTER


IMAGE EDITING & RESTORATION

This process involves altering images, whether they are photographs, product images or, illustrations. We enhance resolutions, do color corrections, editing and restore the image to it’s glory.

BEFORE AFTER BEFORE AFTER


EMBROIDERY- DIGITIZING

We can convert any photograph or a vector image into embroidery stitches by digitizing the file. The final file that we create is fed into computerized embroidery machines for production output.

The software used for this process are Wilcom, Pulse etc., and file formats are Dst, Emb, Pxf etc

BEFORE

AFTER


VIRTUAL SAMPLES

If a customer wants to check, how the logo will look on a particular item, we do virtual for the same in the given item template with logo placed on it.


PAPER PROOF

Once the art or logo is prepared, we place it on the mock up or on the template and send to customer for the approval before final production.


CONCEPTUAL WORK

We create conceptual design based on customer’s brief. Our creative team interprets the brief and comes out with designs that meets customer’s imagination.


MARKETING COLLATERALS

We help customer with concept and in designing marketing communication materials like, catalogue, brochures, fliers, e-mailers, kiosks, back-drop banners etc.


Artworks cost here are for customers without any bulk order commitments. For regular orders, we can work out better costing depending on order volume.

Sr No Process Cost Quantity

1 Recreation $8 (simple art)

$12 ( medium art)

$20 or more for the complex art depends on the complexity of the art, we will quote working on the art.

Irrespective of No of art

2 Image editing $10 to $12 Irrespective of No of art

3 Embroidery Digitizing $ 1.5 to $1.75 per 1000 stitches

Irrespective of No of art

4 Proofs $8 to $10 Irrespective of No of art

5 Conceptual art Minimum $25 Irrespective of No of art

6 Marketing collateral Minimum $ 40 Irrespective of No of art


OUR SERVICES

DIGITAL


DIGITAL

Our range of on line solutions spans from strategy consultancy to managing entire social media campaign. A wise mix of creative idea, knowledge of the medium and technology helps ADDNECTAR produce branding ideas that work for you.


OUR WEB DESIGN & DEVELOPMENT EXPERTISE COVERS

• Custom websites development• Flash website and presentation• Micro websites• Interactive promotional websites • Landing page• Responsive smartphone websites• UI and UX design• CMS based development.• Template development


CUSTOM WEBSITES DEVELOPMENT

Custom websites design is the kind of website development that is tailored as per client’s expectations. Its more or less related to a particular feature that is customizable for a website, eg. ‘configurator’.


FLASH WEBSITE AND PRESENTATION

Flash websites are basically developed in Java, where one can find featured images in a slider or a whole website with animated effects.


MICRO WEBSITES

Micro websites are also called as subdomains of a parent website. The two are structurally same but usually targeted to different Geographies. For an example, yahoo.com, its micro website is in.yahoo.com.


LANDING PAGE

Landing page is a page which a visitor is able to see when they click our paid ads. Its a separate page which is basically designed to supply information with minimum communication, at the same time it works as a great tool to collect information by asking visitors to fill in their personal details.


RESPONSIVE SMARTPHONE WEBSITES

The term responsive here means website acts as per device. These websites get resized as per the size of the smartphone or tablet.


UI AND UX DESIGN

In today’s creative and technical environment, the terms “UI” (User Interface) and “UX” (User Experience) are being used more than ever. Overall, these terms are refer to specialties and ideas that have been around for years prior to the introduction of the abbreviated terminology.


CMS BASED DEVELOPMENT

CMS content management system is designed software with administration tools which allows user to edit/add/ remove content on the website, with little knowledge of web programming. Lead CMS examples are Magento, Wordpress, Joomla, Volusion etc.


TEMPLATE DEVELOPMENT

It refers to the template development process. A template defines structure, layout and content of the document. We design a template/ Mockup of a website based on the given inputs from client. This template helps client to understand how their website would look.


SOCIAL MEDIA MARKETING

“The only way to put out a social-media fire is with social-media water.” Social media strategy is absolutely indispensable when it comes to creating brand preference.


SOLUTIONS OFFERED

• Social media page build-up• Community management• Customize facebook pages• Video viral marketing• e-Commerce: creation and generation of online sales opportunities on

social media sites.• Fan building: based on achieving specific ROI objectives.• Contests and campaigns: creative input, development, starting up and

monitoring• Email marketing: development, creative input, running, results and

campaigns.


SOCIAL MEDIA PAGE BUILD-UP

This activity makes a company profile appear presentable on social media, which is indispensable these days. At ADDNECTAR, our creative team engages to build an attractive profile for a business.


COMMUNITY MANAGEMENT

There are various community in various category that are available widely across social media platforms. We continuously keep on posting and engaging our brand in such communities, share information, address their queries etc.


CUSTOMIZED FACEBOOK PAGES

Customization of facebook page includes adding your product, service, carriertab on your companies’ profile, etc. Shopping cart can also be included in this,however, it’s a paid service.


VIDEO VIRAL MARKETING

Video viral marketing works on the concept of quality and multiplication. Youshare an informative, entertainment video in your circle with some tweak, itviewed by your circle, some like it and some comment on video. Same videowill now be visible on your friend’s timeline. This way, the entire process getsrepeated.


E-COMMERCE

Electronic commerce, commonly known as E-commerce or eCommerce, is atype of industry where the buying and selling of products or services isconducted over electronic systems such as the Internet and other computernetworks. At ADDNECTAR we help in creation and generation of online salesopportunities.


FAN BUILDING

Fan building is a continuous online process on social media platforms, which is achieved through attractive content sharing and is based on achieving specific ROI objectives.


CONTESTS AND CAMPAIGNS

It another way to keep your fans and follower engage with creative input, development, starting up and monitoring.


E- MAIL MARKETING

It’s a powerful tool to market your brand, a process where you want people to opt in to your newsletters and offers, ADDNECTAR helps their client in Email development, creative input, running, results and campaigns.


PAID CLICKS – PPC

“Sorry, I can’t hangout. my uncle’s, sister in-law’s best friend’s roommate’s pet goldfish drowned. It was tragic.” We bring the farthest people to your website.


SOLUTIONS OFFERED

• Keyword analysis• Keywords suggestions• Campaign Management• Traffic from major search engines such as Google, Bing and Yahoo.• Account setup, including the writing of titles and descriptions.• Training for those who prefer doing their own web management.• Tracking code installations on your website.• Landing page design and testing services.


KEYWORD ANALYSIS

Based on clients’ business, we research and shortlist keywords accordingto number of searches from a specific region.


KEYWORDS SUGGESTIONS

While doing keyword research, we also come across to some keywords that are relatively low in searches but can still be considered as part of a suggestion.


CAMPAIGN MANAGEMENT

Once keywords are shortlisted, we check the CPC (cost per click) of thekeywords and expected ROI. If some of the keywords doesn’t perform, wechange it periodically to balance the campaign with ROI.


TRAFFIC FROM MAJOR SEARCH ENGINES(GOOGLE, BING, YAHOO etc.)

With PPC on different search engines, we are able to target large marketand can generate traffic from various geographic regions.


ACCOUNT SETUP, INCLUDING THE WRITING OF TITLES AND DESCRIPTIONS

If a client doesn’t have an adwords account, we create one to do keyword analysis, shortlist, write its title description and set budget on particular campaign


TRAINING FOR THOSE WHO PREFER DOING THEIR OWN WEB MANAGEMENT

If a client wishes to manage their website or AdWords account on their own, we arrange for a webinar, in which we explain them how to handle their account. Also, handing web account depends on which platform the website is built.


TRACKING CODE INSTALLATIONS ON YOUR WEBSITE

In order to track ROI on the PPC ads, we place tracking codes provided by AdWords on the website, which helps us to determine our future activity.


LANDING PAGE DESIGN AND TESTING SERVICES

While doing PPC we speak about our offers, our services and our products. So in order to provide more accurate information we design a landing page, which helps us to catch details of visitors.


CREATING/ BUILDING TEXT ADS

Our team creates ads based on the content and most searched keywords.We try to integrate maximum information for a visitor to get on landing page.


KEYWORDS SUGGESTIONS

While doing keyword research, we also come across to some keywords that are relatively low in searches but can still be considered as part of a suggestion.

Managing PPC account charges are $1000/month. It doesn’t include spending on clicks.


SEARCH ENGINE OPTIMIZATION

SEO takes time and requires tweaking and innovation. If you are not in it for a long period of time, might as well put your money somewhere else.


SOLUTIONS OFFERED

• Keyword research• Content optimization/creation• Image optimization/creation (image alt tag)• Webmaster & analytics tool setup• Robot.txt creation• Blog and article submission• Link building• Creating/building text ads• Directory submission


KEYWORD RESEARCH

Based on clients business, we research and shortlist keywords according to number of searches from a specific region.


CONTENT OPTIMIZATION/ CREATION

Content optimization is a process where our content team for develops content for the website, this content is stuffed with shortlisted keywords, which helps search engine to identify relevant content.


IMAGE OPTIMIZATION/ CREATION (IMAGE ALT TAG)

Search engine can read words and alphabets, but not images. Alt tags are basically name of a particular image, which helps search engine to identify relevant images as per searched keywords.


WEBMASTER & ANALYTICS TOOL SETUP

Analytics account is an account that helps to understand the amount of traffic received in a particular duration and also from where it got sourced.


ROBOT.TXT CREATION

Robot.txt is a file which we upload at the backend of the website, so that search engine can crawl our websites on regular basis and list out latest changes and updates.


BLOG AND ARTICLE SUBMISSION

Since writing content on the website is very limited, we do blogging and article submission on various keywords we shortlist. Our content team develops fresh blogs and articles with a particular keyword, which helps our website to rank.


LINK BUILDING

Link building is a process, where you exchange your website link with other websites or get traffic from other websites. You have to right some information and comment on a certain website with good PR. It helps to increase the ranking. In order to get good results, your inbound links should be more than your outbound links.


DIRECTORY SUBMISSION

It’s another SEO activity where you submit your website link to various directories in order to drive traffic to your website.


CORPORATE WEBSITES

A corporate website or corporate site is an informational website operated by a business or other private enterprise such as a charity or nonprofit foundation. These websites are more complex in nature, since they have integrated CRM system, shopping cart, User based login, Dynamic in nature, Responsive etc. Such websites can go up to minimum 300 to 400 pages.


SMALL BUSINESS WEBSITES

Small business websites are basically up to 50 pages dynamic website. Most of the website is built for information supply, online shopping, blogging etc.


ONLINE STORES - LARGE AND SMALL

Being presentable and user friendly is basic necessity of an online store, whether it’s small or big. An online store’s goal is to sell products and services and generate profit. At ADDNECTAR we design creative communication brand.


Sr No Particulars Cost

1. Social media management Starts @$1500/month

2. Search engine optimization Starts @$1500/month

3. Managing PPC account Starts @ $1000/month

4. Basic website designing with 40-50 pages Starts @$2000.

5. Maintenance for a basic website Starts @$12000/annually

BUILD AND MAINTAIN TRAFFIC


CREATIVE COMMUNICATIONS

ADDNECTAR offers end to end creative and advertising solutions for your brand. Our core creative team comes with experience of working for some of the leading brands and crafting some of the memorable campaigns. We help a brand to stay engaged with its consumers with fresh and relevant ideas.


THE SUITE OF SERVICES THAT WE PROVIDE ARE AS FOLLOWS-

• Logo design• Complete stationery design• Brochure/ catalogue/ flyer design• Print ads design• Billboard/ poster/ standee/ kiosk design• Product pack/ label/ carton pack/ carry bag design• Exhibition stall/ display panels• In-store branding and display• Photography, model shoot, Image re-touching• Translation and page design jobs for publishing


LOGO DESIGN

It is the most visionary visual identity for a brand or a company. Our creative team research and interpret a customer’s brief. Based on these findings we develop an identity that is unique and appealing.


COMPLETE STATIONERY DESIGN

From business card, letter head, envelopes, folder, carry bag- we do end to end stationery design to make them look creative and relevant to business.


BROCHURE/ CATALOGUE/ FLYER DESIGN

We collate all inputs in the form of brief, content, images and other mandatory information. Based on the same, we conceptualize the design, write content and present the first hand look and feel to customers. After obtaining approval, we proceed to complete the job that involves image and content check, page artworks for final production


PRINT AD DESIGN

Conceiving ideas to planning and execution of the idea by integrating creative concept, copy, language translations, images, photography shoot- depending on requirements. We provide camera ready artwork in all formats


BILLBOARD/ POSTER/ STANDEE/ KIOSK DESIGN

Depending on media and usage, we can either create or adapt a concept that will work for you. We provide artworks for small size printing to large format production for billboards etc.


PRODUCT PACK/ LABEL/ CARTON PACK/ CARRY BAG DESIGN

We have expertise in pack design and giving it a 3D form. So, depending on your product’s size, weight and mode of printing- we can guide you with attractive creative and production ideas


EXHIBITION STALL/ DISPLAY PANELS

We help our customers in event theme development, concept designing, 3D mock-up, display panels, backdrop. We deliver final design in camera ready art format


IN-STORE BRANDING AND DISPLAY

We provide brand/ event/ season specific creative ideas to uplift the overall in-store appeal to target consumers. We provide end to end idea and execution including art, images, photography in large format artwork


PHOTOGRAPHY, MODEL SHOOT, IMAGE RE-TOUCHING

We have a large portfolio of photographers with industry specific expertise (fashion, retail, FMCG, hospitality, industry, automobile etc.). Male and female models from across the world to shoot with.


TRANSLATION AND PAGE DESIGN JOBS FOR PUBLISHING

We provide large volume page design service including page lay out, pagination, translation in any language, e-book development(using e-pub software) for ideal for media and publishing companies


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THANK YOU

USA Office:110, Rosewood Avenue, Springfield, New Jersey 07081, USA, Ph.: +1 (224) 585 0569 / 0570

India Office:E/518, Floral Deck Plaza, Midc Central Road, Andheri (E), Mumbai- 400 093 India, Ph.: +91 22 28261918 / 28219451

www.addnectar.com

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Addnectar solution:Advertising Outsourcing Services