Social, Google+ & Affiliate authority in Search - it's starting to seriously hold you back

Bas van den Beld – A4U Expo Barcelona 2012 @basvandenbeld @stateofsearch

Authority Matters in Search

Bas van den Beld

One sheet about me• Search & social

strategist, blogger, trainer, speaker

• Founder Stateofsearch.com

• Historian• Webmasterradio

Image credit: Andy Betts

We Trust The Opinion of Authorities

We Trust The People Around Us

We Like To Spread the Word

We Want What Others Have

We Are Open To Peer Pressure

We can’t resist our kids

36% of young people check social media after sex

Is it…?

Among the most basic of human needs is the need to connect with others.

“The assumption that everything will move over to using the Plus infrastructure over time.”

“Google+ is an identification management tool”

Eric Schmidt

“We Know Where You Are, We Know What You Like”

Eric Schmidt

Social Signals

Indentity & Profile

Friends & Contacts

What you DO

To which entities you are connected

Now What?

Your Target Audience

Talker PotentialClient Client

What should you do?

• Don’t just look at you, look at what people want• Work on your social circle• Let your social circle do the job for you• Be personal• Find the influentials people trust• Get involved• Work both on the user perspective and the brand

perspective• Use the Network principle!

Thank youwww.stateofsearch.comwww.basvandenbeld.com

twitter.com/basvandenbeldtwitter.com/stateofsearchlinkedin.com/basvandenbeldbas@stateofsearch.com

Have Bas speak or train at your event or company ? Get in touch!

Social, Google+ & Affiliate authority in Search - it's starting to seriously hold you back

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