Safari 2011 team gemeente amsterdam

Courtesy in the Amsterdam Night Life

Andreas, Ola, Simon, Ziortza, Thomas, Ana Maria

Case & Question

Case & Question “The case of the city of Amsterdam concerns

the roughening and the lack of courtesy in the city, especially on the Rembrandtplein and Leidseplein during nightlife.”

Question: “How can we reduce nuisance and violence on and around the squares at night?”

Focus: “The participants are urged to look for solutions from within society.”

Analysis Research: asking visitors, bouncers and bar-

owners on the square about their experience.

Vision: Ideal Square

Findings: the ideal square is a combination of a good design and an attractive programme.

What Strategy to follow?

Restrictive measures are more likely to lead to negative responses.

Vs.

We should focus on a positive approach in order to invoke positive responses.

Reframed question How can we stimulate positive behaviour in

order to prevent violence and nuisance on and around the squares at night?

Concept:

Key factor: Enabling and connect people to contribute and make the square a better place

Prototype – Offline - Twister

Prototype – Offline – String of Hearts

Proto-type – Offline – Round table

Prototype – Offline – Quotes

Prototype – Offline – Graffiti Art

Prototype – Online

Facebook Fanpage: www.facebook.com/talkingsquare

The first Square on: @talkingsquare

What did we learn? People like contributing in a fun way to a

positive ambiance on the square

People will contribute and connect when enabled to do so

Karma

We need this community to form an immune system that improves behaviour

So what now?

THANK YOU!