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Australia - 2012RVC presentation
Outbound Travel Performance 2011
• 7.8m Australians went overseas in 2011 (+10% on 2010)
Top travel destinations
– New Zealand 1.1m (600k in 2001)
– Indonesia 878,000 (289k in 2001)
– The USA 798,000 (294k in 2001)
– Thailand 553,000 (166k in 2001)
– The UK 488,000 (301k in 2001)
• 57% Leisure travellers 22% VFR travellers
• From NSW – 35% VIC – 25% QLD - 17%
Canada’s Travel Performance 2011
• Overnight trips -
forecast 2011 242,000
forecast 2012 250,000
• Receipts – 2010 $341.2m (up 9.3% from 2009)
• Australians spend - 2010 $1,687.10 (up 1.7% from 2009)
• Australians stay - 2010 14.5 nights (up from 13.21 – ‘09)
Key reasons Canada performed well
• Airfare deals & more capacity - drive outbound travel
• Appreciation of Australian $ 0.97 to $1.05 Av $1.02
• Economy - stronger than comparable countries
• Low USA $ - low airfares - drives 2 nation vacation
• Tempted by once-in-a-lifetime deals & value propositions
• Improved consumer confidence
Key Trends – what Aussies look for
• See Beautiful Scenery & visiting Nat’l Parks
• Seeing historical & cultural attractions
• Sampling local flavours - a country’s unique character & local lifestyles
• Observing wildlife in their natural habitats
• Explore Vibrant cities close to nature
Future Outlook – key accounts
Group
•Most operator bookings to Canada are up.
• East/West combos up & growing fast.
•Eastern Canada/USA tours doing very well.
•Add on FIT elements
FIT
•All operators - bookings up.
•Incorporate SEC – Bears, Aurora & Luxury doing well.
•Self Drive making inroads
•Mergers/Joint Ventures –loads of movement – Stella & Qantas Holidays.
Ski
•Canada up across the board - bookings starting for 12/13
•Whistler had a bumper year
•Non ski winter – white Xmas making a comeback
•USA up significantly
5 Top Tips to boost business
• Capitalize on the SEC “opportunities”
• Maximize relationships: RTO, PMO, DMO
• “Squeaky wheel gets the oil” . . contact with appropriate wholesalers - add cash / deals
• Product must be Internationally market ready . . & . . . . you need to understand the market
• Absorb GTW research – cover to cover
Something to think about . . .
Visa Research states
“Australians are the world’s biggest spenders
US$3,636 vs global average US$1,481
www.canada.travel/RVC
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