View
480
Download
2
Category
Tags:
Preview:
DESCRIPTION
Luncheon keynote delivered at the Oklahoma Governor's Conference on Tourism, Tulsa OK, on Oct 19, 2009, about the power of social media and the social Web - it enables any destination to play in the big time. I told stories and gave examples for three places: Hutchinson, Kansas, the state of Iowa, and the City of Round Rock, Texas.
Citation preview
The Social Web: Now Any Destination Can Play in the Big Time
Sheila Scarborough
Tourism Currents
Little Guys Win Online
So Where IS Everybody?
The Freak-Out Factor
Fear of the new Fear of tech But remember…. It’s the people,
not the tech
Social Web = Stories
3 places….3 stories
Hutchinson, Kansas: Cody
The state of Iowa: Jessica
Round Rock, Texas: Will and Brooks
Story 1 - What’s Up, Hutch?
Just a local guy….
Sure, he coaches son’s team
Awww, he likes puppies!
But he also sees possibilities
How can a small town….Be coolAvoid isolationAttract positive
attention• From locals• From others
His answer: the Social Web
Use the Web toFoster sense of
communitySupport local
eventsEnjoy the “little
things”• In town• In life
Why Hutch is already cool
Cosmosphere and Space Center
Downtown & 3rd Thursdays
Unique eateries Kansas State Fair Underground Salt
Museum
See Beyond the Obvious
#Hutch Blogger’s Fam Tour
Others now “get it”
Cosmosphere on Facebook
Get the biggies in there, too
Hey kids, let’s put on a play!
Ask the blogosphere
Impact: Downtown Third Thursdays
3rd Thurs of the month
First one: 19 people
Now, hundreds on Thursday
4000-6000 over the weekend
Hutch Takeaway
He has created a virtual Cheers for his town - “Where Everybody Knows Your Name”
Story 2 – Travel Iowa
OMG, I’m a Mommyblogger!
After that, Jessica took off….
….bringing the Iowa Tourism Office along with her.
She said, “Facebook!”
She said, “Twitter!”
What’s next for Iowa?
Maybe Flickr photo-sharing Group Pool
More interaction on Facebook Finding better measurement Constraint: she’s the only one
Iowa Takeaway
She is a Virtual Visitor’s Center for Iowa.
Story 3 – Will & Brooks
Personalize communications
….in the second–fastest growing city in the United States.
They’re All OVER it!
Killer App – Flickr Photos
Will Hampton on social media strategy
Will
Round Rock Takeaway
They are a Virtual Concierge for their city.
So, which would you rather visit?
A brochure, Web site or person?
The Social Web = people
Thanks very much!
Sheila Scarborough
@SheilaS on Twitter
sheila@tourismcurrents.com
WWW.TOURISMCURRENTS.COM
Photo Credits: all Sheila’s except…. Little guy frog:
snappybex, Flickr CC Freak-out eye: Annie in
Beziers, Flickr CC Enola the Welder:
Wisconsin Historical Society, Flickr CC
All Cody pics courtesy Cody Heitschmidt
Hutch bloggers & Third Thursday: Becky McCray on Facebook
All Jessica pics courtesy Jessica O’Riley
Locomotive courtesy Iowa Tourism
Round Rock Christmas, khowaga1, Flickr CC
Recommended