Indonesia Travelers & their Online Behavior

PRESTASI

Mad Alkatiri

Traveler & Travel Industry Enthusiastt. @madalkatiri

Spent most of my high school study with gun fire & bombs sounds

in Ambon. Colorful (& unforgettable)

experience!

Image: npr.org

Graduated from Telkom University, Business Management School when I was 21 years old.

2010

Since 23 years old, I started to be invited as speaker for several international travel conferences

Eye for Travel's Social Media and Mobile Asia in Hong Kong, September 2012Extraordinary Tourism Exchange (ETE) by ATEC in Perth Australia, August 2013

Eye for Travel's Social Media and Mobile Asia in Hong Kong, November 2013The first SES Conference in Jakarta, March 2014

Web in Travel Indonesia Conference in Jakarta, April 2014Travel Distribution Summit Asia in Singapore, May 2014

Top 10Indonesia Top Young Marketers 2014

Wanted to visit 34 provinces Indonesia before 25 years old. Completed: 26 April 2014.Personal ambitious.

Indonesia Travelers & theirOnline BehaviorPresented by Mad Alkatiri at Telkom Inditourism Seminar - Jakarta

“Travel is now becoming a cool

lifestyle for people in Indonesia. It’s like: if

you’re traveling, you’re cool person already.”

@MADALKATIRI

Things you can see everyday: Indonesia

brands are now pushing travel theme brand

activity as respond to “travel as new trending

lifestyle”

These days: everyone can travel. Even with very small budget, thanks to many cheap hotels and low cost carriers.Travel these days

“Boeing has bagged its biggest ever commercial order after signing a deal

worth $21.7bn with Indonesian airline Lion Air.”

- BBC.COM

“Airbus signed its biggest deal ever on Monday,an order from Indonesian’s Lion Air worth $24bn.” – USA TODAY

“With this new hub, international tourists from

North Asia and Australia will even more easier and

cheaper to Indonesia via Bali. Vice versa.”

- JAKARTA GLOBE

BUDGET HOTELSHOT COMMODITIES THESE DAYS FOR TRAVELERS

Belitung Trip 3D2N: how much I spent? 2014

Belitung trip 2D2N (February 2014), total spent: Rp. 600,000,-.

Included: flights ticket, accommodation, transportation, boat rent.

Raja Ampat Trip 7D6N: how much I spent? 2012

Raja Ampat trip 7D6N (September 2014), total spent: Rp. 4,000,000,-.

Included: flights ticket, accommodation, transportation, boat rent and diving.

INTERNETCHANGES THE WAY PEOPLE TRAVEL

Google Indonesia released 61 pages study result about Online Travel Agent & Accommodation in Indonesia. Let’s take a look some of those.

ONLINE BEHAVIOURS OF TRAVELERS.

PHASE #1: PICK A DESTINATION

INSPIRED BY THEIR FRIENDS & FAMILIES VIA SOCIAL MEDIA.

PHASE #2: PLAN A TRIP

Google said there is now Zero Moment of Truth (ZMOT) before most of the booking.On Planning Trip Phase

Search engines

Hotel comparison and booking website

Direct hotel websites

Airline websites

Twitter

Social networks

Video portals to watch relevant videos

Tourism destination web pages

Holiday review sites / applications

Group buying sites / applications

Personal blogs, online travel articles, etc.

Web portals

Talks with friends, family or colleagues

Stimulus First moment of truth

FRAMING THE ACCOMODATION PATH TO PURCHASE

Indonesian travellers are using an average of 5 sources when researching accommodation. More than 8/10 turn to online sources, and just over 3/4 rely on personal contact especially friends and family. With most using online. – Google Indonesia

This is also because: the better we’re preparing the trip, the cheaper it gets.On Planning Trip Phase

Whilst a large proportion rely on online when researching accommodation, almost 1/3 book their accommodation online.

Why Online?

Being able to book anytime, ability to compare and price competitiveness are all key advantages to booking online.

- Google Indonesia

PHASE #3: ON A TRIP

The always connected travelers: use their mobile even more while traveling.On Trip Phase

DID YOU KNOW?

83% OF INDONESIANS SHARE THEIR TRIP EXPERIENCES DURING THE TRIP?

Proportion of travellers frequently using social media during travel.

PHASE #4: POST A TRIP

Thanks!Mad Alkatiri – mad@wego.com