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Both agents and suppliers need to work well together in order for the partnership to pay off. That's why you need to make sure that you build and maintain a good agent-supplier relationship. This is your chance to learn: How to find the right agents to work with How to define your terms of trade How to manage ongoing bookings from agents
Citation preview
10th June, 2014Starts at 10am AEST
How To Build A Successful Relationship With Your Agents
Kim BeresfordCustomer Success Manager, Rezdykim@rezdy.com
WEBINAR PRESENTER
Christabelle TaniMarketing Manager, Rezdychrista@rezdy.com
WEBINAR MODERATOR
Type your comments and questions into this box.We will address it at the end of the webinar.
On Twitter use the hashtag #rezdyacademy
JOINING IN TODAY
Good relationships with your agents are necessary for successful distribution
How many agents do you work with?
● 1-3● 4 or more● None (yet!)
POLL:
AGENDAFinding the right agents to work with
2
3
Defining your terms of trade
Managing ongoing bookings
1
YOU MIGHT BE THINKING...
I don’t need to plan out my agent relationships… I’ll just approach potential
partners and see how I go!
1 - FINDING THE RIGHT AGENTS TO WORK WITH
THE CUSTOMER
IS KING
1 - FINDING THE RIGHT AGENTS TO WORK WITH
WHAT AGENTS LOOK FOR
Solid reputation - quality product
Good communications
Good product education
1 - FINDING THE RIGHT AGENTS TO WORK WITH
1 - FINDING THE RIGHT AGENTS TO WORK WITH
WHAT YOU SHOULD LOOK FOR
FINANCIAL STABILITY
Good credit rating
Good financial resources
1
1 - FINDING THE RIGHT AGENTS TO WORK WITH
RELEVANT EXPERIENCE
Selling similar tours or activities
Know how to market to your ideal customer base
2
1 - FINDING THE RIGHT AGENTS TO WORK WITH
BUSINESS MANAGEMENT SKILLS
Business has been up and running for some time
Examples of successful relationships with partners like you
3
1 - FINDING THE RIGHT AGENTS TO WORK WITH
ADEQUATE RESOURCES
The right technology
Enough staff
4
1 - FINDING THE RIGHT AGENTS TO WORK WITH
PRODUCT MIX
Can give you sales projections
Genuinely interested in your success
5
1 - FINDING THE RIGHT AGENTS TO WORK WITH
SALES CAPABILITY
Policies that motivate staff
Good staff training
6
1 - FINDING THE RIGHT AGENTS TO WORK WITH
PROMOTIONAL EXPERTISE
Clear marketing budget & plan
Good network contacts
7
→ Product range→ Marketing materials→ Market→ Commission rate sheet→ Delivery→ Booking management→ Reporting→ Troubleshooting
2 - DEFINING YOUR TERMS OF TRADE
AGENT-SUPPLIER AGREEMENT
3 - MANAGING ONGOING BOOKINGS
ADD AN AGENT TO REZDY
3 - MANAGING ONGOING BOOKINGS
3 - MANAGING ONGOING BOOKINGS
3 - MANAGING ONGOING BOOKINGS
3 - MANAGING ONGOING BOOKINGS
3 - MANAGING ONGOING BOOKINGS
3 - MANAGING ONGOING BOOKINGS
3 - MANAGING ONGOING BOOKINGS
NEXT STEPS1
2 Add an agent to RezdyFull Tutorial: https://support.rezdy.com/entries/29398370-Invite-Agents
3 Create a sales report of your Partners in RezdyFull Tutorial: https://support.rezdy.com/entries/28921634-Sales-Report-Orders
Build a Partners Catalog with RezdyFull Tutorial: https://support.rezdy.com/entries/30031964-Share-your-Products-with-an-Agent
bit.ly/S6hmuW
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