HD-Visa Launching Concept (Conducted by eBrand Vietnam)

HD-Visa Launching

Concept

eBrand Sept 2012

Let’s heat up with the

market spider!

There’s a lot of works

can be done

What are we

targeting at? Yes, emotional!

Be ready to start the

HD-Visa’s Journey

Meet Mr & Ms Scratches

The conversation with

Mr & MsScratches

“I love to use HD-Visa card.

It’s very convenient and fast!”

“We usually look for more benefits andoffers from HD-Visa”

“I feel like

HD-Visa gives me more power & freedom”

“People respect us!”

The conversation with

Mr & MsScratches’ friends

“They are so confident!”

“They are so successful. They can purchase what they want, instantly!”

“We respect them. We want to be like them!”

Deeply inside, what do

they desire?

Mr Scratches’ desires“If man has all of these, that’s a miracle!”

Ms Scratches’ desires“It’s easier to make her wow!”

We will find a spirit to gel

HD-Visa’s communication

message (the story) so that...

- HD-Visa links with their desire, deeply

- Most of the audiences love the spirit

- HD-Visa supports them to achieve their desire

-HD-Visa can differentiate from any other competitors

The Persian Spirit

Mr Scratches’ desires“If man has all of these, that’s a miracle!”

Ms Scratches’ desires“It’s easier to make her wow!”

“I love to use HD-Visa card.

It’s very convenient and fast!”

“We usually look for more benefits and offers from

HD-Visa”

“I feel like

HD-Visa gives

me more power

& freedom”

“People respect us!” “They are so confident!”

Only a Scratch with

Visa and you have these!

We will create a modern Persian

space in our Communication.

HD-Visa is the “magic lamp”.

Scratching the “Magic lamp”, target

audiences will get amazing benefits.

HD-Visa will accompany his/her

journey to achieve the desires!

Implrement the concept

Play with the tagline

HD-Visa | Đẳng cấp dễ tưởng tượng

HD-Visa | Thỏa hiệp cho đẳng cấp

HD-Visa | Vuốt băng Đẳng cấp

HD-Visa | Vuốt nhẹ Đẳng cấp

HD-Visa | Định mức Đẳng cấp

HD-Visa | Cà được, “Vuốt” thấy!

Tôi HD-Visa Đẳng cấp tôi!

This concept is very

attractive to spread on

other channels!

Online Channels will be

spelled to viral about

HD-Visa!

The story just begins

To be continued...

eBrand – Digital Marketing Agency Sep 2012