goodyear Project report

Project report on

“To increase the business through corporate connect for retail sector”

Content Research Objective

Company Products & Profile

Research Methodology

Analysis

Major findings of project

Recommendation

Research Objective

Primary

Secondar

y

Company Products & ProfileTYRES

PASSENGER

SUV/4*4

PERFORMANCE

Product Range – India

Ducaro Hi Miler

DuraPlus

Assurance Excellence

Wrangler HP/AW

Eagle NCT5

GT3

Wrangler AT/SA

Assurance FUEL MAX

Eagle F1 GSD3

DP Series

Eagle F1 Directional 5

Research Methodology

RESEARCH DESIGN

DATA COLLECTION

SAMPLE SIZE

RESEARCH TOOL

Goodyear in India

• Entered India in 1922.

• Goodyear India's own manufacturing facility was inaugurated in Ballabgarh, near New Delhi in1961 for manufacturing farm and commercial tires.

• Goodyear USA acquired another plant in Aurangabad in 1994 for manufacturing of passenger car tires.

Core Strengths

8 Tire Proving Grounds across 5 countries

12 Major pattern families - India

53 Manufacturing facilities in 22 countries across world

4 Technical Centers dedicated to innovation

Goodyear USPsCutting-edge of

Technology, Innovation & Product

Development Product Quality

Multiple Production Facilities spread

across world Product Availability

Robust Customer Support & Complaint Resolution System

24x7 Service Support

Proving Grounds

Mireval Test CircuitFrance

San Angelo, Texas

Americana, Brazil

GIC*L Test CircuitLuxembourg

ANALYSIS

• BRAND PRIORITY

• SOURCES

• FASTEST CLAIM

• PRIOR KNOWLEDGE

• OFFERS

• FEATURES

• SERVICING PREFRENCES

Findings

• There is not positive approach of the sales persons about Goodyear. They don’t try to push our product

• Pricing in terms of competitor dealer• Customers don’t get enough knowledge or

information about Goodyear tyres from the retailers.

• Brand awareness is very less.• It’s very easy to convert the customers to different

brands.

Recommendation

• Goodyear tyres should provide more offers or discount to the existing clients and they can introduce the add-on packages to existing packages

• We should try to increase the profitability of retailers by keeping good profit margin.

• We should focus on giving knowledge to the sale person more than the end user.

• We should revise/update price list according to the latest offers so that it’s easy to compare with different brands.

• We should start focusing on the AD’s as well to capture the market

Continue

• We can start a membership type of a system for the retailer/dealers by giving to the customer who is buying 4 tyres at a time .so that on the next purchase he can avail 5% discount from the retailers/dealers

• We should have similar pricing policy for the entire dealer so that there is no problem for dealers/retailer to deal with the customers.

Conclusion

• The bulk of the business comes from repeat customers, around 70% being the repeat orders.

• Although, business comes from large customers, small customers are from where the maximum leads are generated.

• Once a new customer is acquired, he tends to buy again from Dealer, irrespective of the size.

• Retailer gives importance to those brands from which they is getting more profit.

• We have good opportunities open in front of us with the associate dealers if we start focusing on them.

• Sales persons don't have complete knowledge about Goodyear tyres

• Goodyear has different pricing strategies for different dealers

• Customers don't have much knowledge about Goodyear tyres

• Customers easily get influenced.