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Meetings Africa 2012 Presentation by Gary Grimmer on "Rethinking Meetings"
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Rethinking MeetingsPlanning for the Future
Meetings AfricaFebruary 2012
ContentsWinning Bids
Generation Change
Globalization
Business Drivers
Technology
Winning Bids
People are irrational.
People decide where meetings are held.
Therefore, meeting location decisions are irrational.
What they really want vs. what they say they want
The bid criteria is what the association says it wants – but, what about the decision makers?
Official bid criteria
Unofficial bid criteriaX
Bid Criteria
OfficialUnofficial
Where most people focus
Standard bids don’t work
Efficient Sales Person Design
21Mouth Ears
Key to Success……
Generation Change
What They Want
Choice
ROI
Customized
How They Learn
Interactive
Self-propelled
On-line
Who They Trust
Peers
Globalization
0
1000
2000
3000
4000
5000
5.4%
8.9%
8.6%
2.6%
Europe
North America
Asia/Pacific
1.4%
Africa
South America
Other
7.7%
CAGR*
Source: ICCA (2011)* CAGR: Compound Annual Growth Rate
Comments
Emerging Markets
Asia, South America and Africa are attracting a larger share of international conventions as associations seek to globalize their membership and market engagement.
Africa has a high CAGR, with an average annual growth rate of 8% over the past 10 years.
Africa’s prospects are very strong for the future, but, that future belongs to those who are market ready.
Event Rotation
Safety and Security
Business Drivers
Specialized Communities
Cost & Value
Lost revenues
Commoditization
Subvention
Transparency
2nd Tier
Shared Risks
Outcomes
Not Destinations
CSR
Technology
Content & Communities
Social Media
Meetings Apps
Hybrid Meetings
The Future…
VirtualAND
Face to Face
Thank you
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