Fuel Innovation: The Evolution of Connectivity

Wednesday, April 18, 2012

FUEL INNOVATION: April 12 6:00-9:00pm @engauge #fuelinnovation

#FuelInnovation Chad Elkins @ratpack

#FuelInnovation Chad Elkins @ratpackWednesday, April 18, 2012

What We Will Explore• Activity Based Connections• Connections & Television• Proximity Based Connections

Activity Based Connections

What is ‘quantified self’?Using technology to track data that breaks down components of your daily life.

Why now?Improvements in data storage, processing power, and the advancement of the smartphone have made mobile data capture easier than ever.

Why Are People Using Biometric Devices & Applications? • Data Tracking• Motivation• Gamification

Asthmapolis

GreenGoose

Fitbit

Nike+ FuelBand

Runkeeper

Vital Signs Camera

Health Month

ChallengesData & Information vs Knowledge & Decisions

Where We Are HeadedMoving from behavior reporting to behavior influencing

Connections & Television

Shifting to a Digital Watercooler

82% of people use their tablets & mobile devices

primarily at home.

88% of people consider social media a form of entertainment.

Users multitask 3 out of every 5

times they visit a social media site.

94% of adults email, text, talk,

or use social media while watching TV.

Social TVDiscussions around viewing.

Second Screen (Expanded TV)Companion viewing content.

Connected TVInternet connected viewing.

Social TV - GetGlue

• 2 million users• 350 million data points• 16% of Social TV traffic in Mar ’12

Social TV - IntoNow• Purchased by Yahoo in 2011• Audio check-in only

Social TV - Twitter & Facebook

• 40% of tweets during primetime hours are related to TV• Twitter drove 69% of public social TV conversations

Second Screen - Miso

Second Screen - Zeebox

Second Screen - Dijit & Social Guide

Second Screen - Viggle

Second Screen - Show Specific Apps

Connected TV - Xbox Live

• More Xbox Live time is spent consuming media than playing games.• 38% of homes have a ‘Connected TV’, but only 4% are ‘Smart TVs’• Estimated 300 million TVs will be ‘connected’ within 18 months

Connected TV - Samsung

Challenges• Fragmented marketplace• Inability to fully separate from cable providers

Where We Are Headed• Consolidation in 3rd party apps• Convergence to 1 screen or continue to use 2?• Cable bundles will continue• Original programming for digital distribution only

The2ndScreen.TV

Proximity Based Connections

How it all began. Locations.

Shift to Relevance on People• Finding people you know in your social graph• Discovering people you don’t know, but might like to meet.

LocalMind

Highlight

Glancee

Zaarly

Challenges• Privacy concerns• Awkward initial connection• Commonalities mean less now

Where We Are Headed• Privacy and human behavior are not ready.• Elements will continue to evolve.• Focus around events and not general use.

Questions?

Continue the conversation on Twitter.

Sources:

• Slide 3 - http://iotacons.blogspot.com/• Slide 4 - http://4wranchwyoming.com http://mikedurrett.blogspot.com • Slide 5 - http://insidetv.ew.com/ http://thehairpin.com• Slide 6 - http://www.flickr.com/photos/christianmontone/ http://en.wikipedia.org/wiki/Tony_the_Tiger http://mackalskionmarketing.blogspot.com • Slide 8 - http://www.economist.com/node/21548493 http://www.eblencharities.org • Slide 9 - http://www.geek.com• Slide 10 - http://asthmapolis.com/• Slide 11 - http://www.greengoose.com/• Slide 12 - http://www.fitbit.com/• Slide 13 - http://www.coolhunting.com/ http://itunes.apple.com http://mostuniquegadgets.com • Slide 14 - http://runkeeper.com http://4sqatl.com • Slide 15 - http://www.touchmyapps.com http://itunes.apple.com • Slide 16 - http://thelifeyouwant.wordpress.com http://healthmonth.com/ • Slide 17 - http://www.infogineering.net http://www.widedesktopwallpapers.net • Slide 19 - http://fuckyeahvintage-retro.tumblr.com http://gigaom.com/apple/admob-survey-shows-what-the-ipad-is-good-for/ http://www.hollywoodreporter.com/news/twitter-facebook-study-texting-movies-twitter-social-media-302921 http://www.emarketer.com/blog/index.php/multitasking-social-space/ http://mashable.com/2011/11/10/smartphone-multi-tasking/ • Slide 20 - http://www.imediaconnection.com http://techcrunch.com/2012/03/18/with-tv-everywhere-its-all-about-discovery/ • Slide 21 - http://getglue.com • Slide 22 - http://fastcompany.com http://www.japandisplay.tv • Slide 23 - http://huffingtonpost.com http://blog.trendrr.com/2012/03/06/is-facebook-the-place-to-talk-cartoons/ http://blog.trendrr.com/2012/04/09/trendrr-tv-march-white-paper/ • Slide 24 - http://itunes.apple.com • Slide 25 - http://gigaom.com • Slide 26 - http://www.mobiletor.com http://itunes.apple.com http://dijit.com • Slide 28 - http://itunes.apple.com http://www.dreadcentral.com http://www.topappcharts.com http://www.businessinsider.com http://www.takesontech.com • Slide 29 - http://www.gameinformer.com http://www.xbox.com/en-US/live/partners/xfinity http://allthingsd.com/20120410/xbox-grows-with-users-beyond-videogames/ http://paidcontent.org/2012/04/09/the-number-of-homes-with-connected-tvs-is-rising-fast-and-its-not-because-of-smart-tvs/ • Slide 30 - http://ces.cnet.com http://www.samsung.com/us/2012-smart-tv/ • Slide 31 - http://digital2disc.com • Slide 32 - http://blog.creamglobal.com • Slide 34 - http://www.eyefortravel.com • Slide 41 - http://laughingsquid.com http://pecsipedia.com http://techcrunch.com • Slide 42 - http://buzzfeed.com

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