Accessible tourism (2006)

ACCESSIBLETOURISM

IMIC 2February 2006

Dr. Aris Ikkos, ISHC

Disability in the World

Accessible Tourism

Accessibility in Greece

Accessibility Plan

Contents

3

Categories of Disabled People

Wheelchair users

Reduced Mobility

Visual Impairments

Hearing Impairments

Asthma & Allergies

Mental Disabilities

Reading Difficulties

4

Disabled, Aged & Temporarily Disabled People in Europe

17.618.6 18.6

19.420.4

2222.9 23.2 23.5 23.8

24.525.2 25.7

26.3

28.228.6

29.1 29.5 30.3 30.4 30.632 32.4

34

37.1

0

5

10

15

20

25

30

35

40

SK MT RO CY LT LU HU IE ES IT NO AT GR DE DK CZ SI BE PT SE NL EE FR UK FI

120 mln. – 89 mln. Potential Tourists

Source: Eurostat, OSSATE

Disability in the World

Accessible Tourism

Accessibility in Greece

Accessibility Plan

Contents

6

Disability & Tourism Many disabled have medium / high income Vacation Packages provided by Social Security 50% of disabled would travel more if services

were provided to them Disabled in US (Open Door’s Organization-Harris

Interactive Study)– By 2030, they will increase by 30 mln. – In 2002 spent $13,6 δις in trips– 40% of travellers, travelled outside US:

44% to Europe: Germany (28%), Un. Kingdom (28%), France (25%)

7

Characteristics of Accessible Tourism

Book in Advance

Internet / open forums

Total accessibility

Loyal customers

With family, friends, and/or carers

Travelling out of season as well

Accessible destinations:

– Competitive advantage => high occupancy / prices

– Friendly profile / use for all travellers.

8

Servicing Disabled Tourists

Destination Management Organisations

Internet, Travel Agencies

Source: OSSATE

Persons with the highest level of access needs

Persons with access needs Persons with all

kinds of access needs

Persons with low access needs

Disability Organisations & CharitiesSpecialised Travel agencies

9

NaturalAccessibility Barriers

10

Non-Natural AccessibilityBarriers & Solutions

11

Non-Natural AccessibilityBarriers & Solutions

12

SocialAccessibility Barriers

13

SocialAccessibility Barriers

14

Economic AccessibilityBarriers & Solutions

15

European Accessibility Label Rules

Standards

Symbols

Services

Accessibility of destinations is easily compared

Disability in the World

Accessible Tourism

Accessibility in Greece

Accessibility Plan

Contents

17

Evaluation of Accessibility

0 1 2 3 4 5 6

Getting There

Transportation

Acommondation - F&B

Environment

Attractions

Services

Assistance during stay

Availability of information

Reliability of information

Total

Rating

General Greece

18

Do you know that thefollowing are fully accessible?

0% 20% 40% 60% 80% 100%

Metro

Acropolis

Airport

ArchaeologicalMuseum

Yes No

19

Accessibility in Acropolis

20

Does Actual Accessibilitydiffer from that Promoted?

No, never46%

Yes, occasionally

36%

Yes, alw ays0%Yes, often

18%

When differing, it was:

0% 20% 40% 60% 80% 100%

worse better mixed

21

22

Ιστοσελίδα ΕΟΤ

23

24

Ranking of Greece as an Accessible Destination in the Med

5 - 1029%

Lower57%

Top 514%

Top 5 5 - 10 Lower

25

Role of accessible tourismin reducing seasonality

Today

25%

63%

13%

low medium high

Potential in the future

13%

25%63%

Disability in the World

Accessible Tourism

Accessibility in Greece

Accessibility Plan

Contents

27

MethodologyMethodology

Design a futureWithout barriers

Validate a destinationremoving barriers

Detection and elevation of the problems

Extensive local examination of destination

Preliminary study

Contacts with the affected social groups

Contacts with involved authorities and parties

Acknowledgement of destination’s functionPROCEDURE

Solutions

Improve rural environmentof destination

Source: MHI turismo

28

Accessibility Plan

Management of Plan Application

Provision of Total Cost

Sensitization Involved parties

Identification Involved parties

Short-term Objectives

Long-term Design of Action

Strategy

COMMUNICATION

TRANSPORTATION

BUILDINGS

PUBLIC AREAS

Points of Action

Source: MHI turismo

29

Campus accessibility map

30

Accessible Historic Cities

Venice

31

Accessibility Plan

Consulting Proceedings

Generation of Qualifications

Legislation

Manuals and Guides of Technical Execution

Implementation of Accessibility Plan

Accessibility Plan

Completed Accessibility Plan

Examination of Accessibility

Contents

Source: MHI turismo

Thank you

Dr. Aris Ikkos, ISHCa.ikkos@jbrhellas.gr