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A Seed Accelerator Bridging the US and Brazil
21 212 DIGITAL ACCELERATOR
21212 / PRESENTATION
21 212 DIGITAL ACCELERATOR
OUR MISSIONTo RAPIDLY build SUCCESSFUL
COMPANIES focused on the exploding DIGITAL MARKET in
BRAZIL
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WHAT WE DO and best practices from the US
We find and great
to achieve success in BRAZIL.
We provide critical resources
WITH OFFICES IN RIO (21) AND NYC (212)
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WHO WE ARE
An exceptional team of SUCCESSFUL ENTREPRENEURS,
focused on hands-on MENTORSHIP with a deep
connectivity between BRAZIL and the US
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OUR PARTNERS
Benjamin WhiteNYC, RIO DE JANEIROEntrepreneur, Angel, Media Advisor; CCO, Sling Media($380M company); VP of Digital at MTV; Founder, Complex Media; Founder, Platform Network; Founder Tagworks
MARCELO SALESRIO DE JANEIROEntrepreneur, Engineer ; Founder of Movile ($80M company); Endeavor Entrepreneur Award 2010
LEONARDO OLIVIERARIO DE JANEIROEntrepreneur, Programmer ; Founder of Movile ($80M company); Microsoft Developer (SDE)
CORBIN DAYNYCAngel, Investor, Entrepreneur ; Partner, 77 Ventures; Founder, Cavan Images; Investor, Izze, RecordSetter, Submishmash, Mix 1
RAFAEL DUTONRIO DE JANEIROEntrepreneur, Professor; Founder of Movile ($80M company); PUC-Rio Junior Enterprise Founder, IBMEC Professor (Business School)
FREDERICO LACERDARIO DE JANEIROAccenture Business Consultant, PUC-RIo Junior Enterprise CMO + VP
OUR PARTNERS ARE ENTREPRENEURS
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OUR HISTORY
We know the best talent in Brazil and the US
We have a strong partnership with deep operational experience
We know how to build great companies from
the ground up
Sling Media Chief Creative OfficerUS380M company
Entrepreneurship is in our blood
MTV NYC
VP of Digital Media
We are the official seed accelerator of Endeavor Brasil
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OUR MENTORS
HENRIK WERDELINFounder of PrehypePRODUCT
JASON HIRSCHHORNFormer President, MySpaceMEDIA, PRODUCT
FABIO SEIXASFounder, CamiseteriaE-COMMERCE
ANDERSON THEESCEO, ApontadorBUSINESS, VC
PAULO NOVISCEO, InfogloboMEDIA
NATALIE WITTELawyer, 21212LEGAL
ARTHUR GRANADOProgrammer, 21212CODE
RENATO CESARDesigner, 21212DESIGN , UX
MENTORS, STAFF AND ADVISORS
Our amazing network of mentors is growing quickly,
and many more to come ...
BILL BOEBELVP Strategy, RackspacePRODUCT STRATEGY
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ThE OPPORTUNITY
BRAZIL has tremendous market potential for
DIGITAL BUSINESSES + PRODUCTS
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ThE OPPORTUNITY
BRAZIL HAS SCALE
BRAZIL IS SOCIAL
BRAZIL IS MOBILE
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THE PROBLEMBut opportunities in Brazil also
present a UNIQUE SET OF CHALLENGES.
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THE PROBLEM
INVESTMENT OBSTACLES AND RISKS
There are abundant opportunities but quality entrepreneurs and startups are hard to identify.
Investors are eager to access the Brazilian market but there are obstacles, risks and opacity.
FOREIGN ENTREPRENEURS WITH NO ACCESS
WEAK VALUATIONS + EXITS
Experienced foreign entrepreneurs and expat Brazilians want to access opportunities in Brazil but don’t have right tools or framework.
Brazil has lacked a strong domestic VC culture and has been isolated from Silicon Valley. This has resulted in lower valuations and fewer exits for startups than comps in US market.
ACCESS TO GOOD ENTREPRENEURS
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OUR SOLUTION
21212 DIGITAL ACCELERATOR is focused on SOLVING
THESE PROBLEMS
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OUR SOLUTION
21212 THOROUGHLY VETs OUR COMPANIES
Our respected team has a strong network and exceptional access to the best entrepreneurs and startups in Brazil.
The companies that we work with go through rigorous diligence by our team and network, which has highly relevant domain expertise and operational experience.
21212 IS AN ON-RAMP FOR FOREIGNERS
21212 OPTIMIZES FOR BETTER VALUATIONS
Our US + Brazilian team provide a strong bridge and critical access for foreign entrepreneurs looking to start a business for the Brazilian market.
Our companies are built upon best practices from American startups– and we build and market them with foreign investment and US valuations in mind.
21212 HAS ACCESS TO GREAT ENTREPRENEURS
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OUR MARKET FOCUS
SOCIALHigh adoption -
Brazilians love it.
E-COMMERCEHigh adoption.
Brazilians love it.
ENTERTAINMENTSports, Tourism, Events, Video.
PAYMENTAlmost nothing happening here.
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WE FOCUS ON COMPANIES IN 4 AREAS
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OUR MODELS
1. IMPORTING PROVEN BUSINESS MODELS
2. INNOVATION WITH MARKET FIT
Identify proven products and models from the US and abroad and adapt them for the Brazilian and Latin American markets.
AND WE FOCUS ON 2 MODELS
Create innovative digital products uniquely suited for Brazilian market using best practices from US.
ERP for lanhouses, digital POS to sell virtual goods
Interactive digital marketing network
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Our PROGRAM
1. sEARCH + SubmissionWe search for the best opportunities, entrepreneurs and talent. Candidates submit applications to our program.
2. VETTINGWe meet individuals and companies to gain a deep understanding of the best projects and people.
3. ACCELERATIONSelected companies receive seed funding and participate in a 4 monthprogram with hands-on mentorship, shared office space and access to the 21212 network.
4. DEMO DAYEach company presents
their product and business to our network of VCs,
angels and the press.
5. FUNDINGSuccessful accelerated projects and digital business receive funding.
THE 21212 ACCELERATOR PROGRAM
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THE BIG PICTURE
SEED ACCELERATOROur seed accelerator program provides startups with seed capital, mentorship, technology, office space, legal and business expertise necessary to establish a strong foundation and move their business forward rapidly.
THE 21212 NETWORKOur network of Brazilian and US partners, entrepreneurs, engineers, lawyers, angels and VCs is at the core of our value proposition to build better companies in Brazil and do it faster.
THE 21212 FUNDOur tech fund allows us to invest in both companies that have graduated from our accelerator program as well as other tech companies that have a strong strategic fit into our ecosystem.
THE 21212 ECOSYSTEM
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THANK YOU
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Email contact@21212.com for more further details or information
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