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Description of an application for private sharing of digital content with family and friends. This application can be run on commonly used appliances like wifi router, Raspberry Pis and Google TV.
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You CAN run your own facebook
Aswath Rao
Agenda
Executive SummaryProblem StatementThe IdeaFeature ComparisonGeneral ArchitectureOvercoming Difficulties
Executive Summary
A personal social sharing application running on a home-based device
Feature parity with Facebook/Google+Addresses ownership and privacy concernsHigh-end scalable for enterprise applicationTechnical issuesMarketing difficulties
Problem Statement
People LOVESocial NetworkingSharing Information with friends “Free” servicePeople DISLIKE (even hate?)Loss of control over informationLoss of privacyBeing monetized
“You are the product”
Oversharing is Not Good
Mark Zuckerberg Topless Pic – Privacy Malfunction? (TMZ story)
Ex-ghostwriter of Mark Z abandons Facebook (Wash. Post)
Michael Dell’s daughter’s oversharing raises security concerns (Forbes)
Alternate Approaches
Diaspora* Distributed networking Losing traction Individual pods may still behave in the same fashion
Path Limited sharing You are still a product
Pair Share with the significant other What about others? Data is more personal and sensitive
App.net (proposed) Subscription-based, ownership of data Yoke of Metcalfe’s Law
The Idea
Provide a platform for customers to share information but
Customer maintains absolute control over their data
Access control tools comparable or better than Facebook/Google+
Maintain complete privacyCustomers’ data and persona are NOT
monetizedUses Web technologies
HTTP(S), Browser
Features
Parity with Facebook/Google+ Friending Selective sharing (Text and Media) Commenting IM/Voice/Video Communication
Enhanced Full sharing with non-members Contact specific Presence
Feature Comparison
Feature Comparison
Features Proposed Google+ Facebook
Friendship One-way following One-way following Two-way connecting
Message filtering Sorting in dashboard Circles for tracking Friend Lists
Selective sharing Groups Circles Groups
Sharing w/ non-members
Yes Only for the main posts; not for comments
Not Available
Public sharing Only via 3rd party Available Only via 3rd party
Re-sharing Not Available Re-sharing Not Available
Comments Comments Comments Comments
Graphics and Media Inline and attachments Inline Inline
Presence Contact specific Universal Universal
IM/Voice/Video Available, Persistent Available Available
Group video Not Available Hangout Skype-based
Data portability Stays with you Can be exported Can be exported
Architecture: All CPE-based
AssistServer
RG &Storage
Control Links
User A
User B
User C
User A’sFriend
User C’sFriend
User A’s Friend accessing a shared post
User C’s Friend accessing a shared post
User C being notified of B’s new post
Architecture: CPE-based Computing, Cloud based Storage
AssistServer
RG
Control Links
Storage
User A
User B
User C
User A’sFriend
User C’sFriend
User A’s Friend accessing a shared post
User C’s Friend accessing a shared post
User C being notified of B’s new post
Unified Communication
Availability Status “Presence” Contact-specific
IMVoice VideoBut no need for service providersNo compatibility or interworking issues
Tested Platforms
Amazon Web ServicesStand-alone computers
Windows Linux
ARM-based low-end computers Genesi Efika Plug computers Raspberry Pi Vizio Costar (Google TV)
Being tested
Social Enterprise
Current Buzz Salesforce Chatter Cisco Webex Social Microsoft/Yammer
EnThinnai is high-end scalable Cloud-enabled Elastic Grows linearly
Technical Issues
Visitor authentication OpenID/OAuth
Presence information to non-users Pull, not push
VoIP client for non-users Browser plugin Anticipated WebRTC, Websocket
Marketing Difficulties
ISP/Carrier Strategy Small scale startup Overcoming credibility gap
Not requiring big data center?
CPE strategy Concerned that device is not powerful enough Not convinced of market demand
Betting on Google TV Make it available on Google Play as an Android app Initial readout is Vizio Costar is powerful enough
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