Winning Support For Your Intranet / Intranet 2.0 Initiatives June 2009

© 2009 Prescient Digital Media

Julian Mills, Prescient Digital Media

Winning Support for Intranet/Intranet 2.0 Initiatives

© 2009 Prescient Digital Media

Intranet value Intranets and corporate portals are widely valued

for: Streamlining business processes Driving operational efficiencies Enhancing communications and collaboration Reducing the cost of internal business functions And virtually every line of business and department

within an organization can benefit from the power, flexibility and bottom-line value of an intranet.

© 2009 Prescient Digital Media

Intranet 2.0 Promise 52% of organizations using Web 2.0 achieved Best-

in-Class performance (5% didn’t) (Aberdeen Group)

Companies using Web 2.0 tools achieved 18% increase in engagement (Aberdeen Group)

Sabre has already attributed $500k in savings to their employee social networking tool (Sabre)

Cisco attributes $millions in savings to their wikis (Cisco)

© 2009 Prescient Digital Media

Understand Need Perceived need

SodexhoNet Dashboard

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Business case: example “Look at your business.”

Angelo Ioffreda, VP, Internal Communications, Sodexo

Add value to dispersed workforce Productivity Effective and efficient communications: reduce print Enable people to find one another

Add applications that enhance business value

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Lead Submission Form

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SuperSleuth Benefits Has increased leads by more than 100% and net client

sales by US $90 million. One easy-to-access company-wide program. Promotes lead exchange across business segments / breaks

down silos. Reduces administrative effort, leads get to sales executives

more quickly for action. Works well in our decentralized organization.

© 2009 Prescient Digital Media

Your take-aways Understand intranet/intranet 2.0 value Understand your company’s business drivers Link value to drivers Bring data, not opinion

© 2009 Prescient Digital Media

Business case: example VP Communications, multi-national, 20K+ employees

Broad understanding that rogue sites (+100) was ineffective: rigorous standards and guidelines

Danger: virtually impossible to get and share accurate information Support culture and collaboration

No one place to start and end day Lesson: “Get through your strategy and implementation

plan quickly so executives have confidence that you can execute your roadmap.”

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Strategy “Without a strategy and plan we would not have had executive

buy in (and funding)” says Karen Allen, Manager of Employee Communications and the Xerox weboard,” We needed to prove to our leaders how useful and valuable the intranet is.”

Source: “Intranet Design Annual 2003”, Nielsen Norman Group, October 2003

© 2009 Prescient Digital Media

Bring data, not opinion “In God we trust, all others bring data,”

Charles Demming

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Evaluation Scores

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Overall Score: 1 2 3 3.6 4 5 6 7 8 9 10

13

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Audience Analysis

© 2009 Prescient Digital Media

Intranet sources of value Corporate effectiveness Efficiency/productivity Employee engagement Time to productivity/recruitment

© 2009 Prescient Digital Media

Enable “One Company” “No consistency across the sites. Aren’t we all

supposed to be one company.” Business Requirement Interviewee

Common, consistent intranet for all employees All geographies and GBU/SBUs deliver consistent

experience/information

IBM: improved communications

Proving intranet value: IBM 80% IBM employees visit w3 at least once per

day Productivity savings estimate of $80.6 million 68% view the intranet as crucial to their jobs Employee retention: 52% are more satisfied to

be an IBM employee because of information obtained on w3

Finding information30% of information workers’ time is spent finding information

At a cost of $18K each year per employee in lost productivity

Collectively, the time spent looking for info translates to an estimated 5.4 billion lost hours per year (US corporations)

Source: Center for Media Research

© 2009 Prescient Digital Media

Efficiency examples Empower Line Managers

42% of managers said they accidentally use the wrong information at least once a week. (Source: Accenture, 2007 Study)

57% of respondents said that having to go to numerous sources to compile information is a difficult aspect of managing information for their jobs. (Source: Accenture, 2007 Study)

© 2009 Prescient Digital Media

Increase efficiency “On average, focus group participants spend between

one and two hours a day tracking down the information they need to perform their role.” Prescient focus group report.

Increase efficiency by enhancing ease of finding information Reduce unproductive activity

E.g. HR reps fielding calls because employees cannot find accurate HR information

IT fielding help desk calls

© 2009 Prescient Digital Media

Efficiency examples

A prominent financial services firm with 30,000 employees reduced their IT Help Desk call volume by 30% and saved more than $300,000 annually by providing better self-service information on their intranet. (Source: Prescient client, 2003)

© 2009 Prescient Digital Media

Efficiency examples Save time by finding and managing information

One prominent investment company (800 employees) performed a content audit and eliminated 70% of the content (7000 pages) on their new intranet which reduced content migration, maintenance, and storage costs by tens-of-thousands of dollars per year. (Source: Prescient Digital Media client, 2004)

Engagement Employee engagement delivers

o Improved moraleo Higher collaboration o Organization loyaltyo Faith in management o Improved productivityo Higher recruitment & retention

© 2009 Prescient Digital Media2525+

Best Buy: BlueShirtNation (BSN) Encouraged employees to participate in a video

contest that promoted their 401k plans BSN helped increase the number of employees

signing up for 401(k) accounts by 30% Also increased employee retention Reports 1/10th increase in employee engagement

will increase single store sales $100k

© 2009 Prescient Digital Media

• HR– I’m having a baby.– I’ve just been hired.– I’m getting divorced

• Admin– I need business cards.– I am changing job

locations.– I am becoming a

home-based employee.

Employee Centric

© 2009 Prescient Digital Media

Employee Recruitment/Retention 39 per cent of 18 to 24 year-olds would consider

leaving if they were not allowed to access applications like Facebook and YouTube.

A further 21 per cent indicated that they would feel ‘annoyed’ by such a ban.

The problem is less acute with 25 to 65 year-olds, of whom just 16 per cent would consider leaving and 13 per cent would be annoyed

Source: Telindus

© 2009 Prescient Digital Media

Source: Prescient Intranet 2.0 - Global Study

Intranet 2.0 uses

© 2009 Prescient Digital Media

Source: Prescient Intranet 2.0 - Global Study

Intranet 2.0 budget

© 2009 Prescient Digital Media

Source: Prescient Intranet 2.0 - Global Study

Intranet 2.0 barriers

© 2009 Prescient Digital Media

Intranet 2.0 satisfaction levels Only 29% of organizations rate the tool functionality

as good or very good; 24% rate them as poor or very poor

Satisfaction rates with executives is dangerously low: only 23% of executives rate the 2.0 tools as good or very good; 38%% rate them as poor or very poor

Source: Prescient Intranet 2.0 - Global Study

© 2009 Prescient Digital Media

Your take-aways Understand intranet/intranet 2.0 value Understand your company’s business drivers Link value to drivers Bring data, not opinion

© 2009 Prescient Digital Media

Reading IntranetBlog.com Intranet 2.0: Social Media Becomes Mainstream www.PrescientDigital.com

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