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“Why People Play: A Player Personality Map for the Digital Age” by Jonny Shaw, Founder NakedPlay and Chethan Ramachandran, Founder and CEO Playnomics This session will examine why people play and what their play patterns reveal about them as human beings. Based on real data examples drawn from active social and online game environments, the presenters will introduce a comprehensive player personality map that will help anyone using game mechanics segment and target their customer base. The session will be jointly presented by Playnomics and Naked Communications, the pioneers in predicting player behavior for game publishers, brands, and e-commerce companies.
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