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Game publishing evolved long ago when they were a necessity. Digital publishers of today are offering game dev tools, insights and user profiling that are mainly based on their size. If small game developers would apply a "shared economy" approach to game publishing we have a chance of creating together, better tools, more insights and bigger success for anyone involved.
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How Applying Shared Economy Approach Can Fix ItGAME PUBLISHING
• Open source company
• Community of 10,000 Devs
• Free to Play Framework
DO MORE TOGETHER
ABOUT ME - YANIV NIZAN ENGAGEMENT, RETENTION, MONETIZATION
eyeview - Monetize Videos
INTENTclick - Blog Monetization
SOOMLA - Game Monetization
PUBLISHING IN PAST TIMES
Putting CDs on Shelves
PUBLISHERS IN THE PAST
• Had means to make CDs and put them in boxes
• Had relationships with retailers
• No way to succeed without them
DIGITAL PUBLISHINGWhat is today's shelf space?
APP-STORE SHELFS
WHO DOMINATES• Self published studio gets to the top charts
Self Published / Indie
Big Publisher
• Knowing what to measure and optimize
• Identifying the right time to push the throttle
• Development tools and frameworks
• Know how - how to build addictive games
• Insights - what audiences fit what game
• Adapting gameplay to different personas
dev tools
benchmarks
user profiles
PUBLISHING IN FREE 2 PLAY
PUBLISHERS' ADVANTAGE
Publisher data: 100 Games
100M end users
Indie data: 1-5 games
100K end users
1,000 times more know how and insights
BUT IF 10,000 INDIES JOIN
10K Indies: 10K-50K Games
1B end users
Indie data
Indie data joined
Publisher data
SHARED ECONOMYGlobal trend empowering people
More rooms in shared apartments than in hotels
Crowds can be a big source of funding
Code share by developers allows building great things
SHARED ECONOMY
IT'S TIME
GAME DEV TIME
• It's time to build technologies together
• It's time to share game insights and data
• It's time for shared publishing
SHARED PUBLISHINGVision of a Smarter Game Development
COMMUNITY TOOLSDevelop once Instead of 10,000 times
POWER OF STANDARD
• Game meta data in the same language
• Compare with others
• Leverage the wisdom of the community
POWER OF SHARED DATA
• Benchmark FB ratio against other games?
• What did other games do to improve?
• Did my users connect in other games?
• What triggered them to connect?
IT'S TIME
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