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This talk identified a number of activities (carried out by libraries, museums and archives) that can be supported by using social web services.
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A centre of expertise in digital information management
www.ukoln.ac.uk
What Web 2.0 can do for you Ann ChapmanUKOLNUniversity of BathBath, UK
UKOLN is supported by:This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
About this TalkThis talk will look at how you can use the social web to support the work of your organisation
About this TalkThis talk will look at how you can use the social web to support the work of your organisation
http://www.ukoln.ac.uk/cultural-heritage/events/social-web-birmingham-2010-10/http://www.ukoln.ac.uk/cultural-heritage/events/social-web-birmingham-2010-10/
Twitter:http://twitter.com/ukolnculture/
Email:a.d.chapman@ukoln.ac.uk
A centre of expertise in digital information management
www.ukoln.ac.uk
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Web 2.0 is many things
A centre of expertise in digital information management
www.ukoln.ac.uk
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What defines Web 2.0?
It’s an attitude – not technical standards• Always evolving• Can be ephemeral
• Participation• Openness and trust
• Simple to use• Often free to use
A centre of expertise in digital information management
www.ukoln.ac.uk
4
What is the Social Web?
Communication Social networks
Sharing content
The spaces where people are already
A centre of expertise in digital information management
www.ukoln.ac.uk
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Social Web Users
Who?• Many grew up with Web 2.0• But not just the young - silver surfers• People with disabilities
What for?• See Web 2.0 as a social environment• Use Web 2.0 for personal storage• Share content via Web 2.0
How?• Devices may determine type of service use• Age may steer choice of service types
A centre of expertise in digital information management
www.ukoln.ac.uk
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Did You Know?
Fact• 72% of internet population are on at least
one social network• Twitter gets 300,000 new users every day
Figures above from:52 Cool Facts about social media (http:bit.ly/aoczDA)
13 Mind-blowing facts on social media (http:bit.ly/9HDprr)Alerted to these by: Phil Bradley column in CILIP Update
A centre of expertise in digital information management
www.ukoln.ac.uk
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Where Do You Start?
Don’t start with ‘We need to blog’
But ask yourself• What do I want to achieve?• Who do I want to make contact with?• What are their likely interests?• What do they use?
A centre of expertise in digital information management
www.ukoln.ac.uk
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Task = Communicate
Think Web 2.0 “as well as”• Not instead of Web page, RSS feed, posters and
fliers, etc.Activities
• Holiday challenges for children• Touch sessions for visually impaired people
News• Announcements and reminders• Changes (to opening hours, services, contact
details, etc.)• Emergencies (closed by snow, floods, power
cuts)
A centre of expertise in digital information management
www.ukoln.ac.uk
9
Communicate by …
Activities• Blogs, Twitter, Web pages
News – general• Blogs as well as home page and RSS
feeds
News - emergency• Twitter: re-tweets mean a message can
reach a wide audience very quickly• Update your Facebook page and set up
automatic tweets
A centre of expertise in digital information management
www.ukoln.ac.uk
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Communicate using …
Blogs• Posts can vary in length.• Blogging services - the most commonly
used are: Blogger, Wordpress, TypePad
Micro-blogs• Twitter is currently the most used• Short messages – 140 character max• But there are others, e.g. Tumblr, Plurk,
Emote.in, Beeing, Jaiku and identi.ca.
A centre of expertise in digital information management
www.ukoln.ac.uk
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http://britishlibrary.typepad.co.uk/patentsblog/
A centre of expertise in digital information management
www.ukoln.ac.uk
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http://blog.hertfordmuseum.org/
A centre of expertise in digital information management
www.ukoln.ac.uk
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http://twitter.com/bristollibrary
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www.ukoln.ac.uk
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http://twitter.com/devonlibraries
**Devon Libraries update twitter via facebook
A centre of expertise in digital information management
www.ukoln.ac.uk
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Character Twitter Accounts
Why?• Establishing a character makes it more
personal• Can be quirky and eye-catching• It’s fun – appeals to the young (and not so
young?)• Builds a link to the organisation
A centre of expertise in digital information management
www.ukoln.ac.uk
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http://twitter.com/nathistorywhale
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http://twitter.com/iamhenryviii
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https://twitter.com/YuffyMOH
A centre of expertise in digital information management
www.ukoln.ac.uk
Task = Building Communities
Reading groups
Friends of the (museum/library/archive)
Local history groups
A centre of expertise in digital information management
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Build Community by …
Reading groups• Continue discussion from meetings• Enable housebound / sensory impaired to
join in• Blogs or wikis
Friends of the museum – promote activities• Facebook groups
Local history group - share content• Flickr group
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http://thebookcase.wetpaint.com/
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http://teenreadinggroup.wetpaint.com/
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http://www.librarything.com/groups/byairlandseahampshir
Hampshire special collections awards public vote
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http://www.nmm.ac.uk/about/youth/
http://en-gb.facebook.com/group.php?gid=133645189997286&v=wall&ref=mf
A centre of expertise in digital information management
www.ukoln.ac.uk
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Task = Staff Development
The problems• Little or no budget• Limited staff time to attend courses• Staff located in multiple locations• Part-time staff – timetabling issues• Staff at different levels of experience
A centre of expertise in digital information management
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Develop Staff Skills by …
23 Things programmes • Staff follow at own rate• Useful refresher to retain skills
How?• Follow someone else’s blog or wiki• Develop your own training course (and
staff manual) as a blog or wiki• Use / create resources on YouTube and
Slideshare
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www.ukoln.ac.uk
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http://23things.wetpaint.com/ Portsmouth & Surrey
A centre of expertise in digital information management
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http://devlibs23things.wordpress.com/
A centre of expertise in digital information management
www.ukoln.ac.uk
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Task = Share Content
Why?• People like to contribute
• Harness popularity of Flickr and YouTube
• Enrich the experience• Not just on the day• Putting things in context
• Benefits• Build engagement• Gain additional resources / information
A centre of expertise in digital information management
www.ukoln.ac.uk
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Share Content by …
Blogs• Local history – post on topic, people add
information through comments
Flickr• Your photos lacking date/place/names• Their photos: current events, historical
YouTube• Curator talks on specific objects• Author talks• Oral history interviews
A centre of expertise in digital information management
www.ukoln.ac.uk
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http://www.flickr.com/photos/devonlibraries/
A centre of expertise in digital information management
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What Else Could I Use?
Podcasts (via YouTube)• Can be audio or video• Oral history interviews, author talks• ‘How to’ talks
Brian Kelly on Web 2.0 (video podcast on YouTube)http://www.youtube.com/watch?v=axoRFdINQRc
Librarything• Free up to 200 titles, or small fee above that• ‘New to the library’ collection• Virtual bookshelf on a topic• Reading group resource
A centre of expertise in digital information management
www.ukoln.ac.uk
Questions
Any questions?
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Name: Ann Chapman Address: UKOLN, University of Bath, BATH, UKEmail: a.d.chapman@ukoln.ac.ukWeb site: http://www.ukoln.ac.uk/Blog: http://blogs.ukoln.ac.uk/cultural-heritage/
Name: Ann Chapman Address: UKOLN, University of Bath, BATH, UKEmail: a.d.chapman@ukoln.ac.ukWeb site: http://www.ukoln.ac.uk/Blog: http://blogs.ukoln.ac.uk/cultural-heritage/
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