What can vodafone developer do for you(mobile unconferencedusseldorf)

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What can Vodafone developer do for you?@johnwyerDeveloper Community ManagerNovember 2010

Vodafone, the Vodafone logo and Vodafone 360 are trade marks of the Vodafone Group. Other product and company names mentioned herein may

be the trade marks of their respective owners.

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What does Vodafone have to do with apps?

A cross-platform digital shop for all customers to discover and buy your apps

*compatible handset required for web apps

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I’m a developer and I have lots of appsPublish to get hem included in the Vodafone Shop!

One Shop for all your mobile apps…except iPhone.

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http://www.flickr.com/photos/austinevan/1225274637/lightbox/

http://www.flickr.com/photos/stuartpilbrow/2887408253/

Publish

Vodafone Shop…

Sell ExtendedReach

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Tell me more about the Shop…A cross-platform digital shop making it easy for customers to discover & buy content

A personalised and simple shopping experience for all mobile users

A single instance backend enabling rapid expansion to any market, handset or future content types

Discoverability & Distribution: We will get your content seen and discovered.

Personalised recommendations: Your content will be seen and discovered by the right customers

Reach: We will have a Shop client on Vodafone handsets and a Shop portal on MyWeb (in the mobile browser).

Visible placement: Our customers will find the Shop on their device.

Operator billing: Making it easy for customers to BUY your content!

Multiple Customer Touch Points: Ability to deep link a merchandise across Shop and MyWeb (cross-sell and up-sell)

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Publishing your app

• http://www.flickr.com/photos/austinevan/1225274637/lightbox/

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Selling your app

– Apps are published via developer.vodafone.com to appear in the Vodafone Shop

Developer

Revenue

Submit

Vodafone

Payment and Analytics

Select pricing& markets

2

3

8

4

7

QA & approvalMax 10

daysCustomers

Compatible devices

Go to developer.voda

fone.com

1

Publish in Vodafone Shop

5

6

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Selling your app

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• No, all purchases from the Shop will be made through Vodafone operator billing.

• Customers have their payments added to their monthly bill.

• This means a higher incentive to purchase and increased chances of sales for your app.

By Q1 2011, the Vodafone Shop will allow developers to use in-application and subscription billing

Do my customers have to pay via credit card?

Discover DownloadBuy (no credit card needed!) Use and Review

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Improving your reach

• http://www.flickr.com/photos/stuartpilbrow/2887408253/

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8 European markets in 2010

...And even more markets during 2011

Where can I sell my app?Awesome!

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OK so how can I improve my chances of selling my app?The Vodafone Shop puts relevant content in front of the right customer to encourage greater discoverability of content and increase downloads.

More than just a list of similar contents, Vodafone Shop integrates smart recommendations throughout the Shop experience:

• Browsing by “Selected for You”• Advanced filtering• Post-purchase recommendations

Browsing BehaviourPurchase History

Ratings & Reviews

Browsing BehaviourPurchase History

Ratings & Reviews

Recommendation Engine

Recommendation Engine

Relevant PersonalisedRecommendations

SMART INSIGHTS

AND the Vodafone 360 Shop was shortlisted for Content Discovery & Personalization Award at the Meffys!

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And any other promotional opportunities?Yes, we have targeted promotions at a global or local level for your content

> The Premium Placement Programme gives your content maximum visibility via promotional areas

> We can target your customers through different levels of exposure and targeting

> You choose the package you want

On the mobile

On the Web

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Any other questions???

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Yes, I have plenty of questions…• How do I get paid?

– Direct into your bank account once a month

• Do I need a special Vodafone developer account manager to get started?– No, it’s all self service via developer.vodafone.com!

• Can I sell anything I want?– Afraid not. We do have some clearly defined content guidelines and they

vary for each market so check developer.vodafone.com for more info

• Can I make my app stand out from the rest?– Yes! We also have User Experience guidelines on

developer.vodafone.com to show how to get the best from your app

• How can I test my app across multiple devices?– With our FREE testing service from Perfecto Mobile.– Access REAL devices from within your web browser to test your apps across a

range of devices.– https://vf.perfectomobile.com/widgets/ and

https://vf.perfectomobile.com/widgets/Tutorial/

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The Landscape

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Let’s make an app!

• http://www.flickr.com/photos/tompagenet/16455691/

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Got an Android App?

Vodafone, the Vodafone logo, and Vodafone 360 are trade marks of the Vodafone Group. Other product and company names mentioned herein may

be the trade marks of their respective owners.

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Let’s make a web page

• http://www.flickr.com/photos/misserion/2190827125/

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Delivery

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Joint Innovation Lab

Developers Customers

UMTS/W-CDMA TD-SCDMA GPRS CDMA-2000

LiMo RIM Android Symbian Others

JIL Widgets

JIL Store (backend)Developer Website Warehouse

V CASTm-MarketY! Keitai

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Coming soon….

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Vodafone developer

Give us your feedback!developer.vodafone.com@vodafonedev

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Tools

Tools on developer.vodafone.com and jil.org Tools on developer.vodafone.com and jil.org

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I need more devices!

https://developer.vodafone.com/widgets/tools-resources/

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Support

• http://www.flickr.com/photos/21804434@N02/3501228146/

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Stimulate

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Now what?

• http://www.flickr.com/photos/vizzzual-dot-com/2948587871/

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Sell! Sell! Sell!

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Deliver

• http://www.flickr.com/photos/kamshots/468265643/lightbox/

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Success!

• http://www.flickr.com/photos/e_calamar/2964133803/

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Thanks! Any more useful resources I should use?Check out the following…

WWWdeveloper.vodafone.com

We’re always talking…@mobilewidgets and @vodafonedev

GossipCheck out our blog on Vodafone developer

Smile!Our Flickr stream – pics from our developer events

Meet the teamWe have a calendar on Vodafone developer

• http://www.flickr.com/photos/paulbalcerak/4602690400/lightbox/

NewsSign up to our monthly newsletter

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THANKS!

@vodafonedev

developer.vodafone.com