Web 2.0: Where are we, where are we going?

Web 2.0

Where are we?Where are we going?

ARLIS 2008

Martin De SaullesUniversity of Brighton

Who am I?

First degree in Library & Information Studies

MSc, PhD in Technology Policy & Innovation

Information Manager & Senior Analyst, Management Consulting

Lecturer/Researcher, University of Brighton – Course Leader, MSc Information Management

2M De Saulles ARLIS 2008

Web 2.0?

“Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them. ”

According to Tim O’Reilly in 2006:

From: http://radar.oreilly.com/archives/2006/12/web_20_compact.html

Internet as a platform?

Harness Network Effects?

>3 billion videos watched in Jan 08

107 million unique visitors in April 2007

310 million registered users (April 08)

70 million active users (Apr 08)200,000 new users a day

250 million page views in March 2008

Advantages

M De Saulles ARLIS 2008 6

Issues

So what was Web 1.0?

From Morgan Stanley, O’Reilly Media Inc.

So where are we?

2003 to 2008

Source: Ofcom

Broadband 3G

Mobile Voice Minutes

Digital TV

Note: Data is for March/April 2008Source: Morgan Stanley

Emperor’s New Clothes?

Revenue – 2007/08

$20 bn

$170 bn$172 bn

Source: SEC

Assets – 2008

$25 bn

$265 bn

$136 bn

Source: SEC

M De Saulles ARLIS 2008 15M De Saulles ARLIS 2008 15

Market Capitalisation – 18 August 2008

$160 bn

$11 bn

Source: Yahoo Finance

It’s all about the Web

Google

Microsoft

Where are we going?

A changing landscape

Understand Our Users

“Is the current model inappropriate for the global "Net Generation" that has grown up collaborating and interacting and participating in social communities?”

“Thanks to Web 2.0, the entire world is beginning to collaborate—for the first time ever—around a single idea: changing the weather.”

“The largest generation ever—ages 13 to 29—thinks differently due to its exposure to interactive media. They have grown up bathed in digital bits and do not fear technology.”

Don Tapscott, author of Wikinomics (taken from a talk he gave to World Economic Forum at Davos)

Broadband: 94%

Facebook Profile 95%

Use IM 57%

Use Wikis or Blogs 10%

Download Podcasts 9%

Discussion Groups/Chatrooms 8%

Online Gaming / Second Life 2%

Source: Survey of 60 Level 1 Brighton BA Media students, Oct 07 – Survey by Liz Guy

So what?

New Opportunities

Step Change

Collaborative Tools

New Content Sources

RSS/XML

Semantic Web

Information Sources

Hall and Abell, e-Information Roles – 2007http://www.soc.napier.ac.uk/publication/op/getpublication/publicationid/10452104

Morgan Stanley Internet Trends – June 2008http://www.morganstanley.com/institutional/techresearch/internet_trends.html

SME Research – July 2008http://www.coldlime.com/smesurvey.pdf

The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb (2008)

Photos from www.istockphoto.com

Contact me:

Martin De SaullesUniversity of BrightonWatts BuildingBrighton BN2 4GJ

Tel: 01273 643503Email: mrd@brighton.ac.uk

Web (1): www.mdesaulles.netWeb (2): www.informationmatters.net

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