Video SEO : A video indexing case study

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Video IndexingHealthGuru Case Study

By

Muhammad Kamran

@kamran_seo mkamran1muhammad.kamran.2012

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HealthGuru-Video Index

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4500+ Indexed Videos

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In This Presentation….

How we managed to index 4500+ videos with thumbnails.

Experiments and Observations.

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How we managed to index 4500+ videos with thumbnails.

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1. One Video per Page

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2. Related Content

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3. Video Sitemaps<url>

<loc>http://diet-fitness.healthguru.com/video/how-much-sugar-to-eat

</loc> <video:video>

<video:thumbnail_loc>http://static-img-a.hgcdn.net/Media/_100x75/DFTIPS_078_HowMuchSugar_thumb_640X480_LA.jpg

</video:thumbnail_loc><video:title>

How Much Sugar to Eat? </video:title>

<video:description>Need a quick tip on balancing the amounts of sugar in your

diet? Watch this for a quick tip!</video:description>

<video:player_loc >http://www.healthguru.com/embed/76M

</video:player_loc></video:video>

</url>

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4. Schema Tags

<itemtype="http://schema.org/VideoObject">

<meta itemprop="url" content=" http://mental.healthguru.com/video/antidepressants-setting-expectations " ></meta>

<h1 class="left fn" itemprop="name">How Long Will Antidepressants Take to Work? </h1>

<meta itemprop="description" content="You might think antidepressants will lift your mood overnight, but that's not usually the case, especially when your doctor starts you off on a low dose. Find out how long will antidepressants take to work from this video."></meta> <meta itemprop="width" content="640" ></meta> <meta itemprop="height" content="400" ></meta>

<meta itemprop="embedURL" content="http://www.healthguru.com/embed/"></meta>

<meta itemprop="thumbnailUrl" content="http://static-img-b.hgcdn.net/Media/_100x75/MHG_211_LH028_SettingExpectations_THUMB_640X480_LA.jpg" ></meta>

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5. Quality Thumbnails

a)Should be Relevant.

b)at least 160 x 90 pixels and at most 1920x1080 pixels.

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6. Patience

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@kamran_seo mkamran1muhammad.kamran.2012

Experiments and Observations

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Same Video Experiment

This experiment is designed to check whether Google judge the relevancy of Video and Content or is it just the content that matters?

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Thumbnail Changed…

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Findings…• Google can’t judge the video, it index videos based on the

information provided in the video sitemap and surrounding text of the video.

• We can use the thumbnail of our choice regardless of the video content.

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Thumbnail

This experiment is designed to judge the frequency of thumbnail visibility on different positions in search results.

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PAGE POSITION HG Keywords Sample

THUMBNAIL %

1ST Page

1 100 0%

2 100 98%

3-10 100 99%

2nd Page

11 100 0%

12 100 96%

13-20 100 100%

3rd Page

21 100 0%

22 100 99%

23-30 100 100%

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Findings…

• Except YouTube, there is almost no chance of appearing thumbnails if the page is ranking on positions 1,11,21,31…..

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Double Serving

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SEMRUSH Data

Contact

@kamran_seo

mkamran1

mkamran100@gmail.com