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Presentation by Tom Jarman, Keydynamic & HAB housing Ltd
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Tom Jarman
Knowing CrowdLessons from £2M world record equity crowd
funding by Hab Housing Ltd
© Keydynamic Ltd
Crossing the Chasm
(Crowd) Funding
© Keydynamic Ltd
© Keydynamic Ltd
The Funding Journey
© Keydynamic Ltd
Enterprise Investment Scheme
PR
Enterprise Investment Scheme
© Keydynamic Ltd
£1,974,300 raised, 642 investorsWorld record for equity crowd funding platform
© Keydynamic Ltd
Qn: Are crowd investors like other investors? VC / Angels
© Keydynamic Ltd
“Well its very difficult to use a scientific method to value companies as early stage as ours so we took a simpler approach. Basically we worked out how
much money we needed using our financial forecasts and then decided how much equity we were prepared to give away and that gave us our initial
valuation.From the response we've had I guess we must have got it more or less right ”
You may have your doubts about this approach – but this is an excellent and successfully crowd funded business that people believe in
A: No – crowd investors have their own reasons to invest, eg:
Valuation
The value of trust
© Keydynamic Ltd
Crowd investors value: eg• Communication• Clear vision• Openness• Trustworthy• Management
commitment
• Shared goals and dreams
• Common interests• Easy to relate to• Involvement• Tax breaks
Most crowd investors need a knowing and trusting relationship with you and your company
Crowdcube is an excellent platform on which to build that relationship.
However:It is the Company’s job to build these relationships
© Keydynamic Ltd
Knowing CrowdQuestions?
tom@keydynamic.com
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