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VAS Platform for Content Aggregators
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Valu@te™ Mobile Internet Experiences Platform
Multi-Modal/Channel/Device Mobilization of Content & Services
1Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
For End-Users - iPath Mobile Client
• Adapts to server-side configurations
– Single client brand-able for different SOs
– Experience of single/multiple service offering(s) within a single App
• Contextual Content Experience
– Multi-level access to related content and actions - Text + Multimedia + Web
• Personalization of experience
• Auto wakeup
For Aggregators – Valu@te Server Platform
• Single Platform based Mobilization of Content & Services across MC / MM / MD
• Differentially Scalable
• Multiple Content Delivery Options
– Requested on-demand by user using SMS
– Pushed on a scheduled basis
– Delivered on interactive request
• Server-side content configurations
• Ticker and Connection/Navigation time image pop-ups
• Time/Content/User context sensitive Ad refreshes
• Tech-agnostic
• Extensible
• Consistent individual-centric experience
• Open Standards based
• Single solution life-cycle for differential end user experiences across content sources/information service end points and across delivery channels
• Rich MIS
– Usage tracking across multiple content & service experiences
Valu@te™ VAS Offering
2Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
OVERVIEW OF CONSUMER EXPERIENCES
Implemented using Valu@te(TM), using ZERO CODING
3Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
MULTIPLE FLAVORS OF APPNews, Television, ODP
4Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
Different Skins, Different Content Focus
5Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
SERVER-DRIVEN USER CONNECTS
SMS alert sent to a custom port, app wake-up and contextual experiences
6Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
Book Review Alert + ..
7Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
CONTEXTUAL COMMERCEUser-initiated and server initiated first-level experience
8Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
Movie Reviews + ..
9Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
DIFFERENT TYPES OF CONTENT MOBILIZATION EXPERIENCES
10Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
Live Audio/Video Events – Cricket, Athletics, Music Concerts..
11Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
Digital Content MonetizationRingtones, Videos ..
12Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
Actionable Newspaper..
13Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
MORE BRANDING, PROMOTIONAL AND COMMERCE OPPORTUNITIES
14Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
Multiple Branding & Promotional Options- Customized skin, server-driven pop-up, connection-time & ticker ads
15Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
“Opinion Poll”
16Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
Content – Informational/Transactional“On-line Ordering”
17Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
AN INTEGRATED SET OF SERVER/CLIENT TECHNOLOGIES
Multiple Consumer Applications, Varied Content Experiences
18Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
19
Subscriber-Centric Mobile Internet Experience Delivery Platform
• Mobilizes multiple types of Internet content across a range of mobile handsets
• Categorized management
• Unique experiences to each subscriber
• Experiences on periodic basis
• On-demand access to experiences
• Access to all related/contextual experiences for completeness in primary experience
• Extensive MIS on application downloads, application-level and experience-level usage
• Dynamic marketing, direct to subscribers, based on business events and calendar events
• Multiple in-app advertising options
Valu@te ™
19Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
Data Integration Components
RDBMS RSS WSDLMisc. digital
content formats,,,
Delivery ComponentsAsynchronous Gateway –
SMS Requests
Interactive Access Gateway –HTTP/Mobile Client
Interactions API
Push Gateway – SMTP, SMPP, FTP-SMS Gwy, HTTP-
SMS Gwy
Mobilization Components
External Event Gateway Run-Time Engine Scheduling & Polling Engine
Operator Integration
Components
…. …
MIS
BI
Dynamic Marketing
Ad Server Integrations
Valu@te ™ Server Platform - based on iAllWays™
20Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
21
MobilizationSolution
Configurator
Business/External Data Sources
Multi-Channel / Multi-Modal / Multi-Device Experiences
SMS
iPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
Mobilization Solution Metadata
Delivery Presentation Metadata
Delivery Components
iAllWaysTM Mobilization Platform
Scheduler Run-Time Engine Event Queue
Data Integration Logic
WSDL Web Services JDBC IMAP / POP3
Solution Administrator
Solution Administration Metadata
Domain Representation Metadata
Outbound Voice Portal (Mobile/PC/Voice)
Data Integration Metadata
iAllWays™ - Patent-Pending Technology
Copyright 2008-11 iPath Technologies All Rights Reserved
Technology Components – Client Side
Auto Wakeup
Server-driven configuration
Rich contextual content experience & actioning
Distributed content access
Experience Personalization
Server-driven dynamic ad updates and timing
iPath Mobile Client
Permission-based usage tracking
Apple iPhone, RIM BlackBerry, Symbian OS, Microsoft Windows Mobile, Java Handsets
22Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
• Multiple Service Offering Options
– Sponsored Content
– Paid Content
• On-demand pay-to-experience
• Subscription based
• Continuous expansion of Service Offerings scope
• Increased opportunities
– Direct marketing
– Indirect marketing
– Easy plug-ability into different contexts
• Increased adoption & stickiness
• Increased reach
– Differential packaging
– Rapid time to market
• Multiple Ad Opportunities
• Manageability
Our Value Proposition
23Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
Thank you
24Copyright 2008-11 iPath Technologies All Rights ReservediPath’s iAllWays end-to-end information flow technology is covered by pending patent applications
iPath Technologies Pvt Ltd.
sales@ipathtech.com
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