User experience testing, co creation and business opportunities through li…

User Experience testing, Co-creation and Business Opportunities through

Living Labs Pieter Ballon iMinds-iLab.o Pieter.Ballon@iminds.be

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Major problems for SMEs today

§  How to get to know the future user needs and behavior?

§  How to come up with the right business model? §  How to come up with innovative services and

features? §  How to take advantage of Future Internet? §  How to do business beyond my national border?

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A Living Lab is.. §  a real-life test and experimentation environment

§  where users and producers co-create innovations

§  in a trusted, open ecosystem that enables business innovation

The iLab.o toolbox: 5 unique assets

A toolbox for any project type: ICON, Living Lab, CIP, FP7, …

Panel Management We’ll find and motivate your test-users

Living Lab Methodology We provide the right back-office tools for a living lab project – e.g. LLADA

Acht TV

Survey

selectie respondenten 1d

Opmaak vragenlijst 2 days

Codering + verzending 2 days

Invullen survey 1 week

Testing

Intake-gesprekken 2 days

Presentatie Rapport Survey+Intake

Testing period 4 days

Focus Groups 2 days

Presentatie Final rapport

07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 01 02 03WK WK 45, november 2010 WK 46, november 2010 WK 47, november 2010 WK 48, december 2010

Prototyping & testing We’ll model a rough idea into a usable app for daily life and test it through

Simulate Your Business Co-design of collaborative business model on the fly

European Network of Living Labs Gateway to 300+ Living Labs

Importance of validated toolbox!

The iLab.o toolbox: User panels

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§  Recruitment, mgmt & surveying of up to 10,000 test users §  Regular market reports on media and ICT usage §  Specific categories including urban youngsters, elderly,…

§  Fully profiled test users §  To be extended and made interoperable with other systems §  Innovators can have real-time insight in usage

The iLab.o toolbox: User dashboard

§  Tools and methods for rapid application prototyping §  Co-design with users and other stakeholders

The iLab.o toolbox: App prototyping

§  Multi-touch business model consensus-building and simulation §  Ready-to-go Partnerships with Cities, SMEs and other LLs

The iLab.o toolbox: Business modelling

20/09//2012 20/09/21

The iLab.o toolbox: EU network

§  ENoLL secretariat in Brussels §  Ready-to-go Partnerships with +/- 30 core members in EU

The iLab.o track record: impact and results

More accurate market potential

Innovative products & solutions

Boost in business & innovation opportunities

•  Adoption & WTP •  User Behaviour

Change

•  Co-design •  Crowdsourcing

•  Local opportunities •  Opportunities

beyond borders

Local Living Lab projects – examples and results

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SME Funding Opportunities

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50% 75% 10K

25K

35% < 60%

project complexity

One step at a time, SMEs develop a closer partnership with iMinds as a driver for innovation and get access to its ecosystem of potential business partners.

"   explore "   evaluate "   test

environmental scanning

user analysis

user behavior"community of practice (direct user feedback)

market roadmap"business simulation

Research tailored to SME needs

In 2012, 20 new SMEs engaged in small-scale Living Lab projects, which provide early potential assessments for innovations

or input to R&D development roadmaps and business models.

The right mix of lead users

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case facts

"   living lab Mediatuin "   6 months, 5 iterations "   panel N=541, active users N=53

IWT Haalbaarheidsstudie (24k) "   results

"  Audience for mobile app of GPS games

"  Willingness to pay for this application. User friendliness app

"  General feedback on concept

DTV segmentation forecast

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5

10

15

20

25

30

35

40

DTV 2004 2,3 14,7 35,6 20,9 21,1

innovators early adopters early majority late majority laggards

Long-term market potential: digital Television in Flanders (2004)

DTV segmentation forecast

0

5

10

15

20

25

30

35

40

DTV 2004 2,3 14,7 35,6 20,9 21,1

innovators early adopters early majority late majority laggards

Timing? ½ y 2 y

Q3 05 Q1 06 Q3 07

? ?

Q3 06

Q2 07

138000

300000

1mio (+882000)

Q3 2007

2006: 140000 40000 Belgacom + 100000 Telenet

Long-term market potential: digital Television in Flanders (2004)

Q2 2008

EU Living Lab projects – examples and results

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Innovative products and solutions: EPIC smart city apps (2011-2013)

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pLImmoWebWeb-Service

EnergyHiveWeb-Services

Generic MonitoringFramework (GMF)

Web Services

3D Model

Points of InterestWeb Services

Properties SearchWeb-Services

RelocationP

ortletsR

elocationP

ortlets Smart-EnvironmentWeb-Services

(Domestic Energy)

Smart-EnvironmentWeb-Services

(Public Buildings)

Sm

art E

nviro

nmen

tP

ortle

ts

CIBGWeb-Service

Urban  Planning  Pilot

Smart  Environment  PilotPublic  Buildings

Smart  Environment  PilotDomestic  Energy

Relocation  Pilot

User  Client  Devices

User Management Web Services

User Management Portlets

EPIC Service Catalogue

UrbanPlanning W/S

Unity3D Engine

Urban PlanningPortlets

Innovative products and solutions: EPIC smart city app (2011-2013)

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Helping SMEs enter new markets through Living Labs

Homecare & ILS Energy Efficiency

Social Media eManufacturing

Boost in business & innovation opportunities: APOLLON (2009-2012) §  Only 8% of European SMEs have cross-border activities §  Living Labs provide access to local innovation ecosystems and are federated in ENoLL §  Can we use networks of Living Labs to help SMEs innovate and do business abroad?

From “I can help” to “whereabouts”

§  Initial application §  I Can Help - Netherlands

§  Medically-experienced staff being informed of an emergency in the vicinity through a message on their smartphones in order to provide the quickest possible assistance to the victim before the official emergency services arrive

§  Adjusted application §  I Can Help – Belgium

§  Readjustment of the initial app due to country specific aspects §  Focus on another market (voluntary assistance) §  Required new functionalities

§  More focus on location and management §  SMEs involved

§  Development of registration and planning module

§  Evolved application §  Whereabouts – Netherlands

§  Location based app to register the whereabouts of athletes §  Price winning app at WADA (world anti doping agency) §  Commercial roll-out (available in the app-store)

§  Before APOLLON (2008) §  64% of APOLLON SMEs had 0-5% international turnover §  Top-20% had 45-60% of international turnover

§  At the end of APOLLON (2012) §  27% of APOLLON SMEs had 0-5% international turnover §  Top-20% had 55-70% of international turnover

Boost in business & innovation opportunities: APOLLON (2009-2012)

And to the next level with FI-PPP

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•  Pieter.Ballon@iminds.be

Thank you!