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No 11 cavendish
square
11 july 2013
london
Thursday, July 11, 13
welcome & introductions
Thursday, July 11, 13
your unlocked team
• Garry Prior • Jennifer Boles• Nigel Beighton• Wayne Walls• Alex Brandt• Leo Packham• Jason Smith• Many other Rackers!
3
Thursday, July 11, 13
get involved!
• Social Media• Q&A at the end of each session
4
@rackspaceUK #RAXunlocked
Thursday, July 11, 13
why unlocked?
•Cloud as a Business Strategy•Cloud Savvy at Rackspace •Cloud Freedom •Application Fit in the Hybrid Cloud
5
Thursday, July 11, 13
The Next Cloud is the Hybrid Cloud
nigel beightonCTO, Rackspace INTL
Thursday, July 11, 13
“Our goal is to create the most CLOUD SAVVY
customers in the industry”
OPENSTACK TRAINING
Rackspace KnowledgeCenter
GET SMART ON CLOUD
Thursday, July 11, 13
Thursday, July 11, 13
HYBRID CLOUD
Thursday, July 11, 13
PRIVATECLOUD
HYBRID CLOUD
Thursday, July 11, 13
WHY?
Thursday, July 11, 13
34
"I'm convinced 2013 is going to be the year of the hybrid cloud infrastructure." — Tracy Corbo, principal research analyst at Enterprise Management Associates.
“Savvy IT organizations are devising a hybrid IT strategy that is built on internal and external clouds”— Gartner 2013 Cloud Planning Guide
"Three quarters of firms using IaaS today use or plan to use a hybrid cloud strategy”—Forrester Research, 2013
“2013: Year of the Hybrid Cloud”
Thursday, July 11, 13
• All apps run best in the public cloud
• It’s always cheaper to run on public cloud
• Everything can be automated in a public cloud/(So who needs support?)
3 MYTHS OF PUBLIC CLOUD
Thursday, July 11, 13
HYBRID CLOUD: THE RIGHT FIT FOR ENTERPRISE
Lowest Total Cost? Depends on your needs.
MUTLI-TENANT & GENERALIZED
SINGLE TENANT& SPECIALIZED
PUBLIC CLOUD PRIVATE CLOUD DEDICATED SERVERS
Security
Performance
Reliability
Per Unit Cost
Utility Billing
Speed
Security
Performance
Reliability
Per Unit Cost
Utility Billing
Speed
Thursday, July 11, 13
HYBRID CLOUD: THE RIGHT FIT FOR ENTERPRISE
CONTROL FLEXIBILITY
On-PremiseData Center
Public CloudIaaS
simpler
PROVISIONING
CONTROL
FLEXIBILITY
ELASTICITY
SECURITY
EXPENSE
PLANNING
GEOS
PERFORMANCE
months
$$$$$ (capital)
days
$ (operating)
minutes
$ (operating)
Dedicated Hosting
Thursday, July 11, 13
HYBRID CLOUD: THE RIGHT FIT FOR ENTERPRISE
CONTROL FLEXIBILITY
On-PremiseData Center
Public CloudIaaS
simpler
PROVISIONING
CONTROL
FLEXIBILITY
ELASTICITY
SECURITY
EXPENSE
PLANNING
GEOS
PERFORMANCE
months
$$$$$ (capital)
days
$ (operating)
minutes
$ (operating)
Dedicated Hosting
months
$$$ (capital)
On-PremisePrivate Cloud
Thursday, July 11, 13
HYBRID CLOUD: THE RIGHT FIT FOR ENTERPRISE
CONTROL FLEXIBILITY
On-PremiseData Center
Public CloudIaaS
simpler
PROVISIONING
CONTROL
FLEXIBILITY
ELASTICITY
SECURITY
EXPENSE
PLANNING
GEOS
PERFORMANCE
months
$$$$$ (capital)
days
$ (operating)
minutes
$ (operating)
Dedicated Hosting
months
$$$ (capital)
On-PremisePrivate Cloud
Hosted Private Cloud
days
$ (operating)
Thursday, July 11, 13
DEVELOPERS RULEThursday, July 11, 13
Thursday, July 11, 13
The changing priorities of IT
http://www.serena.com/index.php/en/solutions/app-dev-delivery/infographic-application-development-priorities-2013/
59%
48%
44%
38%
DELIVER APPS FASTER
BETTER ALIGN WITH BUSINESS
EXPAND USE OF AGILE
INCREASE INNOVATION
Thursday, July 11, 13
HOW COMPANIES WOO DEVELOPERS
Thursday, July 11, 13
Thursday, July 11, 13
APIs
Thursday, July 11, 13
NOT JUST CLOUD PROVIDERS
Thursday, July 11, 13
Thursday, July 11, 13
Thursday, July 11, 13
Thursday, July 11, 13
HYBRID CLOUD GIVES DEVELOPERS THE MOST POWER
Thursday, July 11, 13
• Hybrid Cloud is the Next Cloud
• Hybrid Cloud Gives Developers the Most Power and Freedom
• Developers with Power Drive Innovation
KEY TAKEAWAYS
Thursday, July 11, 13
“Developers are the most-important constituency in technology. They have the power to make or break businesses, whether by their preferences, their passions, or their own products”
- STEPHEN O’GRADYTHE NEW KINGMAKERS
Thursday, July 11, 13
thank you!
Thursday, July 11, 13
hybrid cloud CASE study
Wayne wallscloud evangelist
Thursday, July 11, 13
30
Thursday, July 11, 13
HubSpot’s ROCKET SHIP
Thursday, July 11, 13
HubSpot’s ROCKET SHIP
Thursday, July 11, 13
Thursday, July 11, 13
Thursday, July 11, 13
2%Public Cloud Instances Fail
OPERATIONAL COSTS MATTER
Thursday, July 11, 13
2% 20%Public Cloud Instances Fail
Instance Turnover
OPERATIONAL COSTS MATTER
Thursday, July 11, 13
99.99%
WE NEEDED MORE RELIABILITY
Target Up Time
Thursday, July 11, 13
Thursday, July 11, 13
Thursday, July 11, 13
Thursday, July 11, 13
Thursday, July 11, 13
BETTING ON
Thursday, July 11, 13
Diablo
9
11/2011
108 Cores0.9TB RAM
BETTING ON
Thursday, July 11, 13
Diablo Essex
169
11/2011 8/2012
108 Cores0.9TB RAM
224 Cores1.8TB RAM
BETTING ON
Thursday, July 11, 13
Diablo Essex Folsom
166169
11/2011 8/2012
1/2013
108 Cores0.9TB RAM
224 Cores1.8TB RAM
2004 Cores21TB RAM
BETTING ON
Thursday, July 11, 13
GRIZZLYThursday, July 11, 13
Public Cloud
Thursday, July 11, 13
Private CloudPublic Cloud
+
Thursday, July 11, 13
Private CloudPublic Cloud Bare Metal
+ +
Thursday, July 11, 13
Image Parity
Thursday, July 11, 13
Thursday, July 11, 13
Bare-metalPublic Private
Thursday, July 11, 13
EFFICIENCY!
Thursday, July 11, 13
4x
INCREASE IN EFFICIENCY
Efficiency in the Same Workloads
Thursday, July 11, 13
accelerating cloud into youR business
Wayne wallscloud evangelist
Thursday, July 11, 13
Current Stage of Application Development
DEDICATED PHYSICAL
PRIVATE CLOUD
ITO/HOSTING
PUBLIC CLOUD
90% of Workloads Remain In-House...
40%PRIVATECLOUD {
Q. For each of the following, what percentage is deployed on the different service delivery platforms?
FINANCIAL MANAGEMENT SOFTWARE
STRUCTURED DATA STORAGE AND...
BATCH WORKLOAD EXECUTION
ONLINE TRANSACTION PROCESSING...
UNSTRUCTURED DATA AND STORAGE...
PRODUCTIVITY/COLLABORATION
IT SYSTEMS MANAGEMENT
HUMAN CAPITAL MANAGEMENT
BUSINESS CONTINUITY AND/OR..
CUSTOM-BUILT APPLICATIONS
CRM
APPLICATION SERVERS (NON...)
DEVELOPMENT AND TEST
ERP 64%
61%
57%
55%
54%
52%
50%
49%
49%
48%
47%
41%
39%
34%
48
Thursday, July 11, 13
Cloud Adoption Q. BIGGEST MOTIVATION FOR CLOUD USAGE
COST SAVINGS ON HARDWARE
FLEXIBILITY IN SCALING UP AND DOWN
QUICKER TIME TO MARKET
COST SAVINGS ON IT STAFFING/ADMIN
IMPROVED PRODUCTIVITY
DISASTER RECOVERY/BUSINESS CONTINUITY
SELF SERVICE DELIVERY
0% 10% 20% 30% 40% 50% 60% 70%
18%
18%
21%
24%
42%
58%
62%
49
Thursday, July 11, 13
Top Cloud Related ProjectsQ. What are your organization’s top two cloud-related projects in the next 12 months?*
INTERNAL CLOUD
PUBLIC CLOUD ASSESSMENT
SaaS
CLOUD EMAIL
PUBLIC CLOUD IMPLEMENTATION
INTERNAL STORAGE
INTERNAL MANAGEMENT
MANAGEMENT
INTERNAL CLOUD MIGRATION
NEW DATA CENTERS
MIGRATION
INTERNAL HARDWARE EXPANSION
DISASTER RECOVERY
OTHER
0% 10% 20% 30% 40% 50%
15%
2%
2%
2%
2%
3%
3%
5%
5%
8%
10%
15%
27%
42%
50
Thursday, July 11, 13
Cloud Supports the Agile Business
Current State – IT
20%Innovating
80%
& Running
Desired State – IT
80%Innovating
20%Sustaining& Running
51
Thursday, July 11, 13
Cloud Supports the Agile Business
Current State – IT
20%Innovating
80%
& Running
Desired State – IT
80%Innovating
20%Sustaining& Running
CO
ST
CE
NT
ER
51
Thursday, July 11, 13
Cloud Supports the Agile Business
Current State – IT
20%Innovating
80%
& Running
Desired State – IT
80%Innovating
20%Sustaining& Running
CO
ST
CE
NT
ER
PR
OF
IT G
EN
ER
AT
OR
51
Thursday, July 11, 13
Cloud Supports the Agile Business
Current State – IT
20%Innovating
80%
& Running
Desired State – IT
80%Innovating
20%Sustaining& Running
CO
ST
CE
NT
ER
PR
OF
IT G
EN
ER
AT
OR
Increase
Value
Creation
Decrease
Low Value
Operations
51
Thursday, July 11, 13
Shift in ThinkingIncrease IT agility to address changing
business needs
Eliminate dependence on legacy infrastructures
Need to shift CapEx to OpEx
Focus resources on core strengths
Mitigating compliance risk
Gain transparency and control over cost models
Lack of IT staff
Need to expand globally
Need for common platform and/or infrastructure processes
0% 10% 20% 30% 40% 50% 60%
Source: Savvis 2012 Global IT Leadership ReportSurvey of 550 IT Execs
Reasons that drive organizations’ need to increase the percentage of infrastructure they outsource
52
Thursday, July 11, 13
Price Design Story
53
Thursday, July 11, 13
ROA vs. ROI
Thursday, July 11, 13
roi / roa / MC
•Return on Investment - Return on investment (ROI) is the concept of an investment of some resource yielding a benefit to the investor.
•Return On Agility - Operational advantages that can be easily measured such as ...
• Setting up infrastructure in minutes rather than months• Completing massive computational projects with a large number of resources quickly• Scaling architecture up and down to provide the needed IT resources only when you need them,• Deliver targeted IT solutions fast for individual business units
•Marginal Cost - The change in the total cost that arises when the quantity produced changes by one unit - or the cost of producing one more unit of a good
55
Thursday, July 11, 13
A Developer ExampleWhat do you value? $/request
56
Thursday, July 11, 13
Big Iron Virtualization Cloud
Your App Your App Your App
Servers Virtual Machines Instances
1M req/mo.08 per
1M req/mo.08 per
1.4M req/mo.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer ExampleWhat do you value? $/request
56
Thursday, July 11, 13
Big Iron Virtualization Cloud
Your App Your App Your App
Servers Virtual Machines Instances
1M req/mo.08 per
1M req/mo.08 per
1.4M req/mo.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer ExampleWhat do you value? $/request
56
Thursday, July 11, 13
Big Iron Virtualization Cloud
Your App Your App Your App
Servers Virtual Machines Instances
1M req/mo.08 per
1M req/mo.08 per
1.4M req/mo.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer Example
SOME CHANGE
What do you value? $/request
56
Thursday, July 11, 13
Big Iron Virtualization Cloud
Your App Your App Your App
Servers Virtual Machines Instances
1M req/mo.08 per
1M req/mo.08 per
1.4M req/mo.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer Example
SOME CHANGE
What do you value? $/request
56
Thursday, July 11, 13
Big Iron Virtualization Cloud
Your App Your App Your App
Servers Virtual Machines Instances
1M req/mo.08 per
1M req/mo.08 per
1.4M req/mo.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer Example
SOME CHANGE
What do you value? $/request
REFACTOR
56
Thursday, July 11, 13
Big Iron Virtualization Cloud
Your App Your App Your App
Servers Virtual Machines Instances
1M req/mo.08 per
1M req/mo.08 per
1.4M req/mo.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer Example
SOME CHANGE
What do you value? $/request
REFACTOR
56
Thursday, July 11, 13
Big Iron Virtualization Cloud
Your App Your App Your App
Servers Virtual Machines Instances
1M req/mo.08 per
1M req/mo.08 per
1.4M req/mo.08 per
$80,000 - $15000 = $65,000 $80,000 - $10000 = $70,000 $112,000 - $8000 = $104,000
A Developer Example
SOME CHANGE
What do you value? $/request
REFACTOR
56
Thursday, July 11, 13
Cost Considerations
Infrastructure
•How many customers can we serve today?
•How easy would it be to scale?
•Focus on innovation; allow cloud providers run infrastructure
•Does in-house make sense?
57
Thursday, July 11, 13
Cost Considerations
58
Developers
•Developer time translates to $$$
•Apply where it matters
•Be realistic about engineering time to do it yourself
•Choose tools that scale
Thursday, July 11, 13
The Agility Conversation
•Degree of Change Over Time
•Number of times over a period of time a business reinvents itself
•Ability to Adapt to Change
•Relative Value of Change
•Amount of revenue made as a direct result of changing the business
59
Thursday, July 11, 13
Recap
•Price is not Everything, Measure Agility
•Innovation Wins, Developers Are Awesome
•Categorize Application Resource Footprints
60
Thursday, July 11, 13
BREAK10:45 - 11:00
Thursday, July 11, 13
everything as code
Wayne wallscloud evangelist
Thursday, July 11, 13
WHAT IS CLOUD?
Thursday, July 11, 13
most common responses• Self-service• On-demand• Metered• Resource pooling• Broad network access
64
Thursday, July 11, 13
NIST DEFINITIONS
65
Thursday, July 11, 13
Public CLOUD
The cloud infrastructure is provisioned for open use by the general public It may be owned, managed, and operated by a business, academic, or government organization, or some combination of them. It exists on the premises of the cloud provider.
66
Thursday, July 11, 13
Public CLOUD
The cloud infrastructure is provisioned for open use by the general public It may be owned, managed, and operated by a business, academic, or government organization, or some combination of them. It exists on the premises of the cloud provider.
67
Thursday, July 11, 13
Private cloud
The cloud infrastructure is provisioned for exclusive use by a single organization comprising multiple consumers (e.g., business units). It may be owned, managed, and operated by the organization, a third party, or some combination of them, and it may exist on or off premise.
68
Thursday, July 11, 13
Private cloud
The cloud infrastructure is provisioned for exclusive use by a single organization comprising multiple consumers (e.g., business units). It may be owned, managed, and operated by the organization, a third party, or some combination of them, and it may exist on or off premise.
69
Thursday, July 11, 13
hybrid cloud
The cloud infrastructure is a composition of two or more distinct cloud infrastructures (private, community, or public) that remain unique entities, but are bound together by standardized or proprietary technology that enables data and application portability (e.g., cloud bursting for load balancing between clouds).
70
Thursday, July 11, 13
hybrid cloud
The cloud infrastructure is a composition of two or more distinct cloud infrastructures (private, community, or public) that remain unique entities, but are bound together by standardized or proprietary technology that enables data and application portability.
71
Thursday, July 11, 13
multi-cloud
• Solutions that combine one or more public clouds with one or more private clouds.
• Has potential to introduce complexity -- but is it worth it?• Is API abstraction healthy?
72
Thursday, July 11, 13
devops
• Culture and work methodology• Tooling• Deployment strategies• Measure all the things• Automate all the things
73
Thursday, July 11, 13
code version control
74
Thursday, July 11, 13
test all the things
75
Gerrit
Thursday, July 11, 13
DEFINE
SIMULATE
ENFORCE
REPORT
76
Thursday, July 11, 13
DEFINE
SIMULATE
ENFORCE
REPORT
76
Thursday, July 11, 13
DEFINE
SIMULATE
ENFORCE
REPORT
76
Thursday, July 11, 13
DEFINE
SIMULATE
ENFORCE
REPORT
76
Thursday, July 11, 13
DEFINE
SIMULATE
ENFORCE
REPORT
76
Thursday, July 11, 13
DEFINE
SIMULATE
ENFORCE
REPORT
76
Thursday, July 11, 13
DEFINE
SIMULATE
ENFORCE
REPORT
76
Thursday, July 11, 13
DEFINE
SIMULATE
ENFORCE
REPORT
76
Thursday, July 11, 13
77
infrastructure as code
Thursday, July 11, 13
DEFINE
SIMULATE
ENFORCE
REPORT
78
Thursday, July 11, 13
DEFINE
SIMULATE
ENFORCE
REPORT
78
Thursday, July 11, 13
DEFINE
SIMULATE
ENFORCE
REPORT
78
Thursday, July 11, 13
DEFINE
SIMULATE
ENFORCE
REPORT
78
Thursday, July 11, 13
DEFINE
SIMULATE
ENFORCE
REPORT
78
Thursday, July 11, 13
DEFINE
SIMULATE
ENFORCE
REPORT
78
Thursday, July 11, 13
DEFINE
SIMULATE
ENFORCE
REPORT
78
Thursday, July 11, 13
DEFINE
SIMULATE
ENFORCE
REPORT
78
Thursday, July 11, 13
infrastructure as code
79
• Facing the same problems faced by developers:• What version of infrastructure is in production• Issues are found, fixed and redeployed quickly• How do we test as we develop
Thursday, July 11, 13
infrastructure as code
80
• Follow development best practices:• Tag, branch and release code that define infrastructure• Coverage lifecycle over various stages, e.g., dev, QA, etc• Continuously test
Thursday, July 11, 13
5 PILLARS OF CLOUDINESS
wayne wallscloud evangelist
Thursday, July 11, 13
FIVE PILLARS OF CLOUDINESS
1 2 3 4 5
Parallel Modular Horizontal Agile Secure
82
Thursday, July 11, 13
parallel
• Multiple work streams• Get things done faster• Avoid deadlock
83
Thursday, July 11, 13
modular
• Decouple applications• Small units of work are more manageable• Partition tolerance
84
Thursday, July 11, 13
horizontal
• Scale out, not up• Eliminate single point of failures• “Pets versus livestock”
85
Thursday, July 11, 13
agile
• Innovation velocity• Development practices• Quality control
86
Thursday, July 11, 13
secure
• Establishing trust• Security domains• Partnership, who is responsible for what
87
Thursday, July 11, 13
BUSINESS technical
TRACK CHOICES
Thursday, July 11, 13
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