View
815
Download
2
Category
Preview:
DESCRIPTION
Presentation to property management students on 7 May 2009 at Auckland University Business School. Presentation of realestate.co.nz and zoodle as well as insight into the NZ real estate market
Citation preview
The changing face of real estate
Realestate.co.nz
• Industry owned website
• Most comprehensive website for real
estate in NZ
• Significant competitor – Fairfax
owned Trade Me
• “Content is king” model holds true!
Consistent growth – outperforming the market
Real Estate Industry
• The marketplace
• Online real estate
• Changing face of real estate
• Google and its impact on real
estate
• $30 billion industry
• $1 billion in commissions
• 11,500 salespeople
Real Estate Industry
The great housing crash !!??
Beware of media hype!
Continued price declines
2 very different decades
Market value trebled in 6 years
$41 billion
$22 billion
$13 billion
The highs and the lows – property sales
122,000
54,000
63,000
Putting sales volumes into perspective
Strong start to 2009
Supply and demand in the local market
Understanding and interpreting information
Latest research from USA – the web #1 for search
National Association of Realtors Home Buyer Survey 2008
More and more people searching online for property
Over 1,000,000 visitor sessions per week through February & March up 22%
Graph represents the aggregation of website visitor sessions across 9 company and portal real estate websites
Up to the minute activity in the market - emails
The changing face of real estate?
Traditional model has changed
Buyers in control
Relationship with buyers has changed
5 – 10 years ago
Today
Research / Research / Research
“Homebuyers & Agents have information overload.
Agents must create legitimate value-add services & become the trusted go-to person”
Stefan Swanepoel
The changing face of real estate
““Traditional agents will Traditional agents will not be replaced by not be replaced by
technology...technology...
..they will be replaced ..they will be replaced by agents with by agents with
technology”technology”
What’s really happening ?
Know your clients
• Where are they looking?
• What are they looking at?
• What are they looking for?
Where are they looking?
What are they looking at??
What are they looking for?
Property information at your finger tips
Providing information – 24hrs a day
1,528,000 properties in NZ
Every property has a web page
Context – where in relation to schools
Context of aerial images
Community information – where to live
Property and lifestyle information
What’s on the market?
Who lives in that suburb?
+
Real Estate Industry
• The marketplace
• Online real estate
• Changing face of real estate
• Google and its impact on real
estate
What drives real estate?
immigrationEmployment
House prices
Affordability
Mortgage rates
deposits
Consumer confidence
Building consentsGDP
Getting inside the minds of buyers??
6 weeks of researching
2½ hours per week on specialist real estate websites
55%
Real transformation of real estate
Reputation Management
Selling opportunity online
• Competitive arena
• Grab the attention of homeowners
Blogs – hosted on realestate.co.nz
Online engagement in real estate
Stay informed / stay connected
alistairnz
Recommended