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Understanding Social Networking
Executive Service Corps of Houston Seminar August 25,2010
Dr. Carl Scott
Brian Solis of FutureWorks
How NonProfits are using Social Networking
Fundraising Revenue on Commercial Social Networks
Putting Social Networking to work in a NonProfit
Tips for Nonprofits On Getting Started With
Social Media1. Pick the right social networks.
7. Post your edgiest, most viral content.
2. Find an 'internal expert' to help you.
8. Find out which of your supporters are already on social networks.
3. Extend your reach. 9. Communicate with your social network friends on a regular basis.
4. Prepare to lose control. 10. Devote staff time to making your social networking effort a success.
5. Know who is already pretending to be you.
11. Activate your social network supporters.
6. Make a good first impression. 12. Think of social networking as an investment in the future.
Online Resources for Social Media
1. Beth's Blog: How Nonprofits Can Use Social Media
6. The Social Signal Blog
2. TechSoup.org 7. Blogging for the Hearts of Donors
3. NTEN 8. Seth's Blog (by Seth Godin)
4. Mashable 9. The Pew Internet Project
5. FastForward Blog 10. Twitter Jump Start
Reflections • Social Networking and Social Media
are here to stay• Social networking changing very fast,
so plan on evolving your message with it
• Work with younger staff members to create your social networking sites
• Social networking is there to help with communications and fundraising, but is not an answer by itself
Leading references1. Nonprofit Social Network Benchmark Report,
www.nonprofitsocialnetworksurvey.com2. Sarah DiJulio, Marc Ruben in People to People Fundraising:
Social Networking and Web 2.0 for Charities,, Wiley, 2007.3. Lindley Curtis, Carrie Edwards, Kristen L. Fraser, Sheryl
Gudelsky, Jenny Holmquist,4. Kristin Thornton, Kaye D. Sweetser, Adoption of social
media for public relations by nonprofit organizations, Public Relations Review 36 (2010) 90–92
5. Richard D.Waters, Emily Burnett ,Anna Lamm, Jessica Lucas Engaging stakeholders through social networking: How nonprofit organizations are using Facebook, Public Relations Review 35 (2009) 102–106
6. http://nonprofit.about.com/od/nonprofitpromotion/tp/Resources-for-Social-Media.htm
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