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Big Data enables you to combine the vast amount of customer behavior data being generated from mobile, web, social media, transaction systems, Ads and turn them into new insights that drive customer acquisition and retention. This talk will highlight and showcase how leading edge companies are leveraging big data to: Combine customer interaction data to understand customer buying journey Understand high-value customer behavior beyond profile segmentation Identify the most common path to customer churn Perform market basket analysis to help with cross-sell and up-sell Speakers: Matt Schumpert Director of Product Management Matt has been working in the enterprise infrastructure software space for 15 years in various capacities, including product management, sales engineering, sales leadership and strategic alliances. An early employee of Big Data pioneer Datameer, Matt is currently focused on driving the strategic direction and technology strategy for Datameer’s flagship Big Data analytics product. Previously, Matt built the sales engineering organization at Datameer, managed strategic partnerships at Oracle & BEA Systems in the US an Europe, and drove sales of business rules management software at ILOG (now IBM). Matt holds a BS in Computer Science from the University of Virginia.
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© 2014 Datameer, Inc. All rights reserved.
‘Plotting’ the Customer Journey with Big Data Analytics
Matt SchumpertBoston Big Data Meetup09.24.14
Datameer is the only end-to-end big data analytics application purpose-built for Hadoop.
We enable companies to integrate, analyze and visualize all of their data for
fastest time to new Insights.
What is Datameer?
© 2013 Datameer, Inc. All rights reserved.
Where we fit in:
Analytics
Hardware
Platform
SolutionsNetwork
optimizationPredict
CustomerChurn
Internet of Things
Advanced Log Analytics
Fraud Analytics
CustomerJourney and more
© 2014 Datameer, Inc. All rights reserved.
How we got here:
Nov. 2009 Datameer founded
2012 V 2.1First big data app market
2014 V 4.0Visual, end-to-end
2010 V 1.0First end-user application for Hadoop
2012 V 2.0First big data infographic designer
2013 V 3.0First visual data mining
2011 V 1.3First adv. security model for Hadoop
NDA
© 2014 Datameer, Inc. All rights reserved.
What we deliver:Point-and-click Analytics
250+ pre-built functionsPlug-in API
Drag-and-Drop Visualization Any device
Wizard-led Data Integration 55+ Connectors Plug-in API
© 2014 Datameer, Inc. All rights reserved.
How we’re different:
Datameer
ETL Data Warehouse BI
VS
© 2014 Datameer, Inc. All rights reserved.
Deep Enterprise Integration
SocialMedia
RSS/Web
RDBMS
HiveHBaseCassandra
Web Logs/ApplicationLogs
Java
Data Sources Modeling
Virtualization
Security
Monitoring
Scheduling
Application
LDAP
Big Data Use Cases
© 2014 Datameer, Inc. All rights reserved.
Big Data Analytics Use CasesNew Product
Innovation
CustomerAnalytics
OperationalAnalytics
Fraud andCompliance
EDWOptimization
© 2014 Datameer, Inc. All rights reserved.
Goal: Fastest Time to Insights
Time
Simplicity
Complex
ETL Data Warehouse BI
Sqoop
Custom Big Data (18-24 months)
Traditional BI (12-18 months)
Spreadsheet (1-2 months)
Integrate Analyze Visualize
Oozie Pig Hive Sentry Mahout
© 2014 Datameer, Inc. All rights reserved.
Customer AnalyticsIncrease Customer
Acquisition
Increase Revenueper Customer
Reduce Customer Churn
Product Enhancement
Decrease CustomerAcquisition Cost
© 2014 Datameer, Inc. All rights reserved.
Business ChallengesMarketing and loyalty teams want to understand:
Customer buying journey
What behaviors make high-value customers
What behaviors that lead to churn
© 2014 Datameer, Inc. All rights reserved.
New Insights From All Your Data
Public Data/Demographic
Data
Web
Mobile
Advertising
Marketing Automation
CRM
Social Media
Transaction Data / ERP
© 2014 Datameer, Inc. All rights reserved.
Harmonize customer interaction data to understand customer journey
Understand high-value customer behavior
Identify the most common paths to customer churn
Perform market basket analysis to improve with cross-sell / up-sell
Understand Your Customer Journey
© 2014 Datameer, Inc. All rights reserved.
Multiple Trial Downloads Read one eBook (Guide) Webinar Participation Frequent Site Visitor
More than 4 Times
• Documentation
• Product
• Learn
Insights You Never Had Before
© 2014 Datameer, Inc. All rights reserved.
Customer Journey - Shipping
© 2014 Datameer, Inc. All rights reserved.
Customer Journey - Retail
Success Stories
© 2014 Datameer, Inc. All rights reserved.
Reduce Customer Acquisition Costs
Customer acquisition costs 30% Lower
© 2014 Datameer, Inc. All rights reserved.
Reduce Customer Churn
Call Center
Public Data/Demographic
Data
CRM
Web
Reduced Customer Churn by 50% Predict and Prevent
Customer Churn
© 2014 Datameer, Inc. All rights reserved.
Enhance Existing Products
Game Event Logs
User Profile
Increase Revenue by 2x Reduced IT Costs by 50%
Customers Segment
17-30 Men 30-45 Men
Young Women
User Behavior by Segment
© 2014 Datameer, Inc. All rights reserved.
5 Billion Customer Attributes Analyzed in 1 hour
Customer Attributes Processed (billions)
Analytics Time
7x More Data Points, 96% Faster
0.7 5
36 hours 1 hour
Before Now
Demo: Logistics Company
© 2014 Datameer, Inc. All rights reserved.
For More Information …
www.datameer.com
@datameer
@Datameer
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