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Using
technology to
maximise
volunteering
Thom Townsend from Izwe
(@thomtownsend)
Emina Demiri from Locality
(@corganisers)
Source
What are we doing here?
• Who thinks that digital tools will be
fundamentally important to their
volunteer work in the future?
• Who feels that they, or their organisation
have the skills they needed to do it?
• Everyone happy to participate?
We may
know a
little more
about
technology
…..but we
don’t
know best.
Flikr: sw77
Route to volunteering
Interest Choice Preparation
Action
(volunteering)
• Unfamiliar > familiar
• Relationship creation
Opportunity
• More information
• Clarity around volunteer
position/role
Broadcast
the
message
Flikr: Creativity103
Abhishek Kumar
Flikr: Solis Invicti
Interest and opportunity
A route to digitally recruiting volunteers
•Adjust your social
media communication –
presence is key!
•Connect to interest,
cover hot topics…
•Explore going beyond
“traditional” platforms
• Explore going beyond
“traditional forms of
volunteering - space
for micro volunteering
Route to volunteering
Interest Choice Preparation
Action
(volunteering)
• Unfamiliar > familiar
• Relationship creation
Opportunity
• More information
• Clarity around volunteer
position/role
Usability tests
Easy, insightful and believe it or not low cost –face to face better but online possible
Route to volunteering
Interest Choice Preparation
Action
(volunteering)
Informed decision to
volunteer is made
Opportunity
Integrate with people’s lives
Flikr: striatic
Stay in touch
Analyse
and
Improve
Route to volunteering
Interest Choice Preparation
Action
(volunteering)
Social group spaces for
online learning and peer
support?
Opportunity
Route to Volunteering – preparation
Food for thought:
• Peer to peer
• Online lowers costs
• Added value not replacement
• Take advantage of the platforms
• Be creative
Some examples…
Route to volunteering
Interest Choice Preparation
Action
(volunteering)
Social groups spaces for
online learning and peer
support?
Opportunity
• Unfamiliar > familiar
• Relationship creationInformed decision to
volunteer is made
• More information
• Clarity around volunteer
position/role
Over to you
10 Minutes
1. Quickly sketch out for the group the kind
of volunteers you’re seeking to
recruit/engage
2. Pick a part of the equation (or, do the
whole thing if you’re feeling ambitious)
3. From everything you’ve heard today, and
from what you’ve heard now, get some
ideas down for what digital can do
Thoughts?
Digital Principles
1. Understand your audience values
2. Go low cost first
3. Build in house skills cheaply and develop
your digital OLN
4. The 80/20 rule
5. Behave your way into new thinking
Any questions?
Write you email address or twitter name on the back
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