UCSB Innovation day 2009

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My talk about social networking, social media, and the future of the Academy. Also intro to DigitalOcean and Sampling the Sea.

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Digital Media/Communication:

DigitalOceanbruce caron bruce@nmri.org

Research Director, New Media Research Institute

Innovation Day, UC Santa BarbaraOctober 16, 2009

Friday, October 16, 2009

Last time the Academy reallygot innovative...? 1660

...the founding of the Royal Society

Motto: nullius in verba: “not in words”

It’s time for change: nullius in tweeta

Innovation at the heart of the Academy:

Friday, October 16, 2009

DigitalOcean planning funded by the Paul G Allen Family Foundation

Friday, October 16, 2009

• An invitation-only science-centric social network• Preprint services [Nature Publishing]• Global job board [Nature Publishing]• Advanced media handling (photos, video)• Research publication feeds [PLOS]• Self-organized research groups/events• “Null science” service (publishing null results)• Data publishing with date/time stamp• Auto NSF 2 page BIO... Your home page on the Internet• Metrics for NSF broader impacts...

Friday, October 16, 2009

DigitalOcean connecting young scientists to an ocean of

high-quality digital media

Drupal CMS with custom features

Video Photo

GoogleOcean

Friday, October 16, 2009

Friday, October 16, 2009

DigitalOcean: Sampling the SeaFunded by the John D. and Catherine T. MacArthur Foundation

Friday, October 16, 2009

StS: imagine 25,000 student fishmarket photos and stories

Friday, October 16, 2009

DigitalOcean: Informal ScienceMedia Netwwork

Proposal being prepared for NSF ISE RFP

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THREE BOOKS

shirky, hunt, Brogan

network effectswhuffietrust

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• Code attracts/enables community

• Community builds content

• Community supports members: whuffie

• Members spread the word: Trust Agents

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The social bargain cannot be broken

What does it mean to be a peer in your peer-to-peer network?

How do you code for democratic interactions and participation in a social network?

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The Crowd makes Wikipedia possible

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Value added by the Community: tagging

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whuffieNO other endeavor carries more weight on reputation than does science... internally and externally

but the science reputation system needs its own cybersocial overhaul

a scant 39% of US residents “believe” in evolution...

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Catching up to Ashton

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posted Saturday, September 12, 2009

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social networking and social media

digitalocean:20K ocean scientists in the NETWORK

talking with2M enthusiasts outside the NETWORKwho have 20 million photos, 5M hours of videoand tons of local knowledge

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Professionalismin socially networked

organizationsCode , content , and communitycyberinfrastructure, data, and society

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conclusions

• Doing science in a socially networked environment: nullius tweeta will arrive

• Distributed peer review is the future

• Science MUST build a presence in the Web 2.0 world (digg/twitter/wikipedia...)

• Real research builds science whuffie... better ways to get tenure

• DigitalOcean will be cloned for your discipline

Friday, October 16, 2009