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Unions, Social Media and You:
A Recipe for Building Power
UAW Women’s Conference
August, 2012
Beth Becker
@Spedwybabs
#uawwomen
Unions and Women Under Attack
Case Study: Wisconsin
Case Study: Planned Parenthood vs. Komen
Why Being an Online
Advocate is Important:
Peers are #1
trusted source of
information
Organizations
have limited
capacity
Organizations
are seeking to
engage,
not broadcast
Share the power
of your
network
TutorialCover Photo
Avatar
Profile Info
Say Something
Comment on Posts of Others
Send Private
Message
Photo Albums
Introduction to Twitter
Hey @ChuckGrassley read our report on repealing
#DADT (http://bit.ly/dadt) & vote FOR Defense Auth
Bill. FYI @desmoinesdem @OneIowa #IA #p2
Publicly
talks to a
person
Clickable
Trackable
Link
Targets
Hashtags
Geographic &
Community
Alerts
other
people
Anatomy of a Tweet
Twitter TutorialProfile
Avatar Follow
Private
Message
Tweet
Something
Timeline
Shortened
URL (Link)
MentionHashtag
Now What?How does MY social media
help the Union build power?
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On Facebook
Like
Comment
Share
On Twitter
Retweet
Talk to
Generic Tactics Occasionally Used
21
Custom Avatars/Twibbons
In Support or
Against
Power in Numbers
If they delete
posts, not
necessarily bad
Bomb a Facebook Page
Power in Numbers
Defined Time Span
In support or against
Via Mentions
or Hashtags
Twitter Bombs
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