txtbuddies - ad sponsored SMS

ad sponsored communications

The offer…

“Talk, text or video chat for free”

txtbuddies is a Flash component that integrates with any

website and uses real-time video and text tag advertising

to fund an integrated communications platform for

subscribers.

Business processes…

Qualified

Community

database

Mobile Campaign

Management

Campaign

Provisioning

Data Mining

Target Audience Service Definition Segmented offer

Wireless Logistics

Product adoption

Key features…

txtbuddies allows a subscriber to talk, text or video chat with any friend in

their personal Contacts list

txtbuddies can be deployed from any Internet Browser on any computing

platform

txtbuddies is carrier independent. We use international aggregators to reach

663 mobiles networks in over 195 countries

txtbuddies uses a secure PIN identity process to protect against spam and

SMS abuse.

txtbuddies messages are deployed in conjunction with the Mediawire

Campaign Manager, our advertising campaign manager

txtbuddies supports multiple European and Asian languages.

Where it starts…

• Register via web browserwww.txtbuddies.com

The user environment…

Each SMS send triggers a 10 second video ad, a banner display and a text tag

Each outbound SMS message includes a 40 character text tag. This is automatically inserted by the Campaign Manager

Each banner display can trigger different click modes, i.e. display a 60 second TVC or a customised pop-out offer

Play 60 sec TVC

Pop-out printable coupon display

The Outbox shows the status of SMS messages sent

Inclusion of optional components, i.e. integrated Podcast feeds provide selected media content

Inclusion of optional components, i.e. support for major SE Asian and European languages

Inclusion of optional components, i.e. optional video chat.Allow your subscribers to talk or video chat for free

Advertisers get to decide…

Over 20 different targeting parameters. Demographics, countries, city locations, mobile operators, advertising frequency, day parts and bid cost.

Their campaign setup and delivery parameters. Our visual dashboard allow you to start, stop, or pause a campaign

Advertisers get to decide…

About Mediawire

Mediawire is a new media digital services company with offices in Australia and

Malaysia. Our existing social community exceeds 0.5m members in SE Asia.

Backed by Venture Forth Capital, Mediawire has developed a niche as a leading

provider of mobile marketing solutions. Our portfolio includes:

txtbuddies – ad sponsored SMS platform Office Buddies – corporate SMS marketing platform

Mediawire Campaign Manager BuddiRewards – social rewards application

Mediawire Pty Ltd www.mediawire.tv +61411148400