Twitter to Recruit and Hire

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Presentation from the Social Recruiting Summit 2009 Fall, presented by Jessica Lee.

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jessica_lee Jessica Lee

SodexoCareers Kerry Noone

to recruit + hire @jessica_lee @APCOjobs 

@sodexocareers 

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

Jessica Lee ‐ @jessica_lee, @APCOjobs senior employment manager ‐ APCO Worldwide editor ‐ Fis8ul of Talent 

Kerry Noone ‐ @SodexoCareers Marke>ng Communica>ons Manager ‐ Sodexo USA 

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

three ways to use twiDer for hiring: 1) employment branding.  2) candidate engagement/ rela>onship building.  3) find + source candidates. 

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

“The qualiDes that make TwiHer seem inane and half‐baked are what makes it so powerful”  

– Jonathan ZiHrain, Harvard law 

professor and Internet expert  

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

employment branding’s ul>mate goal? being a great place to work. 

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

candidate engagement/ rela>onship building – addressing the resume black hole… 

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

"I'm used to automaDc responses.  Just to have someone who replies and is generally interested in helping is huge.”  

– Sodexo Candidate  

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

wordymusic: @SodexoCareers lol hi there. Are you a bot? 

SodexoCareers: @wordymusic ‐ no I'm a real person! 

wordymusic: @SodexoCareers Oh, cool. Hi real person! What’s up? 

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

post job openings 

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

retweets = viral pos>ngs 

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

within a two hour period of this tweet, 300 

clicks, 35 resumes, 5 email 

inquiries 

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

# #wha>do #jobseeker #jobangels #_________ 

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

You are here.

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

How do you measure success? 

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

"oh this is going to be addicDve"  – Dom Sagolla, TwiHer co‐creator  

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

Connect with us online!  

@jessica_lee or @APCOjobs 

@SodexoCareers 

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

jessica_lee Jessica Lee

find tweeters based on their tweets, bio content or loca>on 

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

jessica_lee Jessica Lee

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

“I'm so 3008. You’re so 2000 and late.” 

SodexoCareers Kerry Noone

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

jessica_lee Jessica Lee

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

jessica_lee Jessica Lee

boolean, FTW 

not 

and 

or 

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

jessica_lee Jessica Lee

popularity is nice… but try to make the right kind of friends. 

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

jessica_lee Jessica Lee

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

“Facebook is to 2007 as TwiHer is to 2009. It’s the most open communicaDon plaaorm out there“ 

– Roger Kondrat, social media consultant  

SodexoCareers Kerry Noone

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

“TwiHer lets me hear from a lot of people in a very short period of Dme.” 

– Robert Scoble, blogger  

SodexoCareers Kerry Noone

jessica_lee Jessica Lee

SodexoCareers Kerry Noone

but why twiDer? because it’s cheap and easy. it’s the great equalizer. 

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