Twitter and Blogs - Gravity Switch

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Overview of best practices for businesses using Twitter and Blogging platforms

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gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Twitter & Blogs

MSBDC: April 22, 2010

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Overview

01. Introductions

02. Twitter

03. Blogs

04. Tips and Tricks

05. Questions

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Who I Am / What I Do

derek allard derek@gravityswitch.com

Website designer / programmer

Website marketer (SEO / Social Media / PPC)

Maximize value of website

Return On Investment (ROI)

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Who Are You?

What do you want from this workshop?

Do you have a website?

Do you use Twitter?

Do you have a blog?

What has your experience been?

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

This Workshop Will Help You

Get started with Twitter / Blogging

Understand potential of Twitter / Blogging

Define strategies for Twitter / Blogging

Setup Twitter and related tools

Understand Blog options

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Workshop Materials

Presentation is posted at

http://www.gravityswitch.com/msbdc

1

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Twitter

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

What The Heck Is Twitter?

Microblogging service

Launched in March 2006

105 million registered users

Exponential growth 2008-2009

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Why Would I Use Twitter?

Connect with customers

Meet new people and markets

Promote your goods and services

Become the expert

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

How Do I Set Up Twitter?

Create account (username)

Add avatar

Write bio

Add background

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Screen Capture

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

How Do I Use Twitter?

Follow

Tweet

Reply

Retweet

Direct message

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Screen Capture

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Twitter Strategies

Use search

Converse (don’t broadcast)

Mix personal and professional

Hashtags and Trending Topics

Use a tool to simplify and track

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Twitter Clients (Tools)

TweetDeck

Tweetie

Twirl

HootSuite

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

HootSuite

Simplifies management of twitter posts

Shortens and tracks URLs

Post / monitor other SM platforms

Schedule posts for future times

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Screen capture

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

BloggingBlogging

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Blogging Defined

Articles (posts) about a particular topic

Allows users to comment

Posts added to archive (SEO benefit)

Broadcast / subscribe via RSS feed

Think online journal

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Why Would I Blog?

Connect to customers informally

Encourage community via comments

Provides another marketing channel

Become the expert

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Blogging Tidbits

Best to blog on your domain

Devote time to writing posts

Plan posts in advance

Monitor comments (or turn off)

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

What To Post

News

Top 10 lists

How-To’s

Controversy

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Hosted vs. Self-Hosted

Easier setup with hosted

Less technical with hosted

Negative SEO implications if blog is

separate from website

More flexibility with self-hosted

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Hosted Blogging Options

Wordpress.com

Blogger.com

Typepad.com ($)

Squarespace.com ($)

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

WP capture

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Blogger capture

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Typepad capture

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Squarespace capture

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Self-Hosted Options

Wordpress

Moveable Type

Drupal

Joomla

ExpressionEngine ($)

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks (Twitter)

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks (Twitter)

Think personal rather than business

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks (Twitter)

Think personal rather than business

Use search to find people / customers

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks (Twitter)

Think personal rather than business

Use search to find people / customers

Ask questions

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks (Twitter)

Think personal rather than business

Use search to find people / customers

Ask questions

Be judicious about who you follow

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks (Twitter)

Think personal rather than business

Use search to find people / customers

Ask questions

Be judicious about who you follow

Try anything once and be creative

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks (Twitter)

Think personal rather than business

Use search to find people / customers

Ask questions

Be judicious about who you follow

Try anything once and be creative

Use a Twitter client

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks (Blogging)

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks (Blogging)

Devote the time needed to succeed

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks (Blogging)

Devote the time needed to succeed

Think through hosted / self-hosted

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks (Blogging)

Devote the time needed to succeed

Think through hosted / self-hosted

Think through SEO implications

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks (Blogging)

Devote the time needed to succeed

Think through hosted / self-hosted

Think through SEO implications

Keep posts focused in your niche

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks (Blogging)

Devote the time needed to succeed

Think through hosted / self-hosted

Think through SEO implications

Keep posts focused in your niche

Stuffy = bad / Informal = good

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Tips And Tricks (Blogging)

Devote the time needed to succeed

Think through hosted / self-hosted

Think through SEO implications

Keep posts focused in your niche

Stuffy = bad / Informal = good

Promote your RSS feed

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Takeaways

Remember, above all, social media is a

conversation

Your website will be the hub of all social

media efforts

Offers new channels for you to become

the expert in your field

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Additional Resources

The Social Media Marketing Book by Dan Zarrella

Web Design and Marketing Solutions for Business

Websites by Kevin Potts

The Social Media Bible by Lon Safko and David K.

Brake

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Thank You!

Derek Allard

Gravity Switch

derek@gravityswitch.com | 586.9596

twitter.com/derekallard

facebook.com/gravityswitch

linkedin.com/in/derekallard

gravity switchNice people. Award-winning process. Websites done right.

gravity switchNice people. Award-winning process. Websites done right.

Ask me Questions

Ask Me Questions

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