Turning website visitors into clients

Larry BodineFriday July 18 at 3 PM Hyatt Regency O’HareChicago

Turning Website Visitors into Clients

• Content Marketing Consultant

• Publisher, The National Trial Lawyers

• Blogger, The Huffington Post

• Blogger, Price Benowitz

Introduction

• Why you need a Unique Selling Proposition

• Amplifying your message with Social Media

• Content Marketing: No. 1 Marketing Method to Attract Consumer Clients

• PILMMA Super Summit

Today’s Agenda

• An overt, unique claim about your law firm or a promise of benefits of your legal services.

• A statement that impressively positions you as distinctly different from your competitors.

• A statement that is so strong, attractive and compelling that it motivates prospects to choose you over all other firms.

Unique Selling Proposition

References No Longer the Primary Way Clients Check Out Law Firms

Content Marketing works at every stage of the funnel

Clobbered sites with:• Snippets from other sites• Substantially similar text• Blatant scraping and

pasting• Low quality, thin content• Sites that aggregate or

"curate" content from other sites

What is the best online strategy to attract visitors?

Fresh, original content

Closely tied to purpose of site

Updated weekly

Unique content

Click to add text

Fresh, original content

Closely tied to purpose of site

Updated 1-2 times every day

Unique content

Study what people read on your website and look for patterns.

Create a personal for your typical reader

Hook your reader with an engaging story

Always write with the viewpoint of your clients.

Tell a story where your potential client is the

Protagonist.

Storytelling on law firm websites

Law firms no longer have just clients – they have audiences.

Have a professional journalist/lawyer recommend a content marketing approach that gets you the right visitors who turn into clients.

• Larry Bodine

• 520.577.9759

• LarryBodineNow@Gmail.com

Get a Content Evaluation at no chargeDoes your content:•Attract Visitors?•Make them stay on your website?•Have an emotional hook?•Turn visitors into clients?

• Register now Bit.ly/2014PILMMA

• More than 20 speakers – best in their class

• See the full presentation “Turning Website Visitors into Clients” at 3 PM Friday July 18.

PILMMA Super Summit