Trend Spotting: Can Being "Trendy" Help Grow Your Organization

TREND SPOTTING

CAN BEING “TRENDY” GROW YOUR ORGANIZATION?

Laurie Cirivello, GRCMCRachel Lee, Urbanologist, Grand RapidsAron Duby, GRCMC

SESSION OUTLINE

Four TrendsLeveraging Trends in our Work

Urbanologist meet the CMC: A project development conversation

Q & A

TREND: THE NEW SOCIAL

FOUR TRENDS

The “Social” communityHyperlocal – buzzword du jour?

Rise and Impact of Mobilization

Virtual Meets Physical

KEY ATTRIBUTES

Two-Way/ Engaging in the conversationGoing to where people areBeing a good citizenProviding tools to help others help you

Lessons/observations about being effectively social

HYPERLOCAL

More than a Media Trend

THE CIT-J MOVEMENT

AOL bought two local startups with Patch. MSNBC, acquired the hyperlocal aggregator

EveryBlock CNN is investing $7m in the aggregator

Outside.in

THE RAPIDIAN 355 registered reporters/editors 128 represent NPOs 178 “New” reporter status

27 Full status reporters

RISE OF MOBILIZATION

MOBILIZATION AND DEMOGRAPHICSTHE PEW REPORT 2010

"The mobile population is becoming more diverse over time and more people are relying on their cellphones as their primary form of wireless connectivity”

low-income groups are the fastest to adopt mobile technology, furthering the idea that mobile broadband could be a key component in closing the digital divide.

when it comes to surfing the web, 18% of African-Americans use their mobile phones as their only form of Internet access, compared with just 10% of whites.

MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER

Conte[n|x]t is kingGiving on the goThe multimedia puzzle (and opportunity)

MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER

Conte[n|x]t is King

Content•Location Specific•Quick•Fresh

ContextWhat do you have to offer people on the go?

DowntownGR.org/m

MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER

Giving on the GoText-to-Give

Text XXXXX to ##### to donate Choose either $5 or $10 Think Salvation Army, not capital campaign

mGive, Mobile Cause, CauseCast, PayPal

MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER

Giving on the Go

MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER

The Multimedia Puzzle

HTML5MPEG-4

3GPP

FlashLite

RTP/RTSP

MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER

The Multimedia Puzzle

MOBILE PERSPECTIVES FROM A COMMUNITY WEB DEVELOPER

The Opportunity

Pyramid Research released a report in 2009 predicting an annual compound growth rate for mobile video of 28% over the next five years.   That means that by 2014, more than 500 million users worldwide will subscribe to one of the growing numbers of mobile TV services.

VIRTUAL MEETS PHYSICAL

OpenGraphProtocol.org

VIRTUAL MEETS PHYSICAL

on IMDB.com

VIRTUAL MEETS PHYSICAL

on IMDB.com

VIRTUAL MEETS PHYSICAL

on Facebook.com

Fun, Games and Place Based Applications

Embedding multimedia into Physical objects: QR CODE

NPO’s using QR

HOW CAN COMMUNITY MEDIA LEVERAGE THESE TRENDS?

Content, content, content!Don’t compete – augmentConvene Solve other people’s problemsDon’t try to change

behavior...go with it.

Teaching

Social Media for NPOsHosting and StreamingSimplified productionCreating for the Small Screen

New Producer Tools

Multiple Content Distribution Methods

Re-purposing/extendingOrganizing contentInitiating mobilization platforms

•GLANCE AT THE PASTWEBTVRADIOTOURISM

Creating Engagement

U StreamTwitter QuestionsContinuing the conversation w/SM

Participatory Campaigns

Participatory Participatory CampaignsCampaigns

URBANOLOGIST MEETS CMC

Identify the Problem/Need Define Characteristics Define Resources Brainstorm Solutions Test against Trends Refine What will it take? Who/What else needs to be involved? Next steps