Transmedia Broadcast: Engagement across Platforms

The Conducttr Conference 2014

#cdttr2014

Liz Evans

Transmedia Broadcast: Engagement across Platforms

Transmedia Broadcast: Engagement across Platforms

Dr Liz Evans, University of Nottingham

Conducttr Conference, 17 October 2014

Phase One – Transmedia

Storytelling Experimental

Brought gaming & social

elements to TV space

Linear & adjunct

Transmedia TV

Phase One – Transmedia

Storytelling

Phase Two - Transmedia

distribution Catch up services & Archives

Supplement & Alternative to

TV set

Proliferation of Screens

Transmedia TV

Phase One – Transmedia

Storytelling

Phase Two - Transmedia

distribution

Phase Three - Companion

Apps

Proliferation of Screens

Emphasis on Broadcast

Moment

Layering of Behaviour

Transmedia TV

The X Factor App (2013)

Viewing

Sharing

Interacting

Performing

Choosing who to vote for

Getting upset/pleased

when someone leaves Consuming

Paying attention

Spending time

Viewing

Sharing

Interacting

Performing

Choosing who to vote for

Getting upset/pleased

when someone leaves Consuming

Paying attention

Spending time

Type

Viewing

Sharing

Interacting

Performing

Choosing who to vote for

Getting upset/pleased

when someone leaves Consuming

Paying attention

Spending time

Type Form

Viewing

Sharing

Interacting

Performing

Choosing who to vote for

Getting upset/pleased

when someone leaves Consuming

Paying attention

Spending time

Type Form Value

Thank You

Dr Liz Evans, University of Nottingham

elizabeth.evans@nottingham.ac.uk

@lillibut81

Conducttr Conference, 17 October 2014