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#LexBlogLearn
Top 10Online (Blog, Website)
Technology Mistakes
Law Firms Make Today
About LexBlog
Founded in 2004
The legal industry’s authority
blogging and social media
Turnkey design, blog software and
best practice coaching provider for
the legal community| ©LexBlog. All rights reserved.2
#LexBlogLearn
Agenda & Presenters
Security – 3 mistakes
Infrastructure – 4 mistakes
Tactics – 3 mistakes
| ©LexBlog. All rights reserved.3
| ©LexBlog. All rights reserved.4
| ©LexBlog. All rights reserved.5
#1
MISSINGSAFEGUARDS
LIKE S.S.L.
security
Safeguard: S.S.L.
| ©LexBlog. All rights reserved.6
#LexBlogLearn
Law enforcement agencies have long been
concerned about the vulnerability of United
States law firms to online attacks because
they are seen by hackers and nations bent on
corporate espionage as a rich repository of
company secrets, business strategies and
intellectual property.
- Matthew Goldstein, The New York Times
| ©LexBlog. All rights reserved.7Source: TeleSign via entrepreneur.com/article/246902
| ©LexBlog. All rights reserved.8
Source: TeleSign via entrepreneur.com/article/246902
| ©LexBlog. All rights reserved.9
LAW BLOG SECURITY IS A
TOP LEXBLOG PRIORITY
Secure
Password
Enforcement
S.S.L. via
Premier
Managed
Platform
Enterprise-
grade
Infrastructure
| ©LexBlog. All rights reserved.10
#2USE OF “FREE” TOOLS (PLUGINS)
security
| ©LexBlog. All rights reserved.11
KNOW THE EFFECTS OF
“PLUGIN-ITIS” Site slowdown
Maintenance burden
(each plugin = another piece of
software to update)
Less good content written
Distracted site visitors
| ©LexBlog. All rights reserved.12
| ©LexBlog. All rights reserved.13
| ©LexBlog. All rights reserved.14
#3LACK OF REGULAR
UPDATES
security
| ©LexBlog. All rights reserved.15
FEATURE
ENHANCEMENT
BUG FIXES
MAINTENANCE
SECURITY
All four types of updates are
key to successful software
| ©LexBlog. All rights reserved.16Source: wpbeginner.com/beginners-guide/ultimate-guide-to-upgrade-wordpress-for-beginners-infograph/
| ©LexBlog. All rights reserved.17
LEXBLOG SOFTWARE
UPDATE PROCESS
Security fixes applied
whenever needed, a.s.a.p.
Regular, larger updates*
occur every 3-4 months
*Bug fixes, maintenance,
new, improved features
Planning
Testing, Fixes, Re-Testing
Update Applied
Monitoring
| ©LexBlog. All rights reserved.18
#4NO VETTED,
MANAGED
HOSTINGPROVIDER infrastructure
| ©LexBlog. All rights reserved.19
The 5 ‘S’s of Managed Platforms #LexBlogLearn
Supporte.g. What training is available for authors?
Securitye.g. Do you provide regular vulnerability scans?
Stabilitye.g. What is your deployment process for updates?
Speede.g. Are site response times under 500ms?
Scalee.g. Will the site keep running even w/ a huge traffic spike?
| ©LexBlog. All rights reserved.20
#5PURPOSE-PLATFORM
MISMATCHinfrastructure
Examples of Mismatch:
| ©LexBlog. All rights reserved.21
#LexBlogLearn
Simple website using overly complex software
(excess software = slower site)
Blog powered by website CMS software
(limits cool blog-specific features, functionality)
Blog on non-responsive software
(outdated approach for visitors and editors)
| ©LexBlog. All rights reserved.22
#6
BLOGINSIDEWEBSITE infrastructure
| ©LexBlog. All rights reserved.23
#LexBlogLearn
Within Website Outside Publication
| ©LexBlog. All rights reserved.24
#7OUTDATEDSUBSCRIBER
EMAILSERVICE infrastructure
| ©LexBlog. All rights reserved.25
#LexBlogLearnOutdated Email Branded Email
| ©LexBlog. All rights reserved.26
#LexBlogLearnBranded Email
Professional header
Social share buttons
Additional post(s)
Compliance
Features of
| ©LexBlog. All rights reserved.27
| ©LexBlog. All rights reserved.28
#8TOO MUCH
S.E.O. EMPHASIS
tactics
Search Engine Optimization
With today’s sophisticated search technology,
your best recipe for success as a publisher is:
1. Write content your audience wants to read
2. Cite current leading authorities
3. Build up your online (author) reputation
4. For every post, do PR work
| ©LexBlog. All rights reserved.29
#LexBlogLearn
Search Engine Optimization
and spend less time:
obsessing over keywords
checking analytics
focusing on rank to non-comparative sites
procrastinating writing good content
| ©LexBlog. All rights reserved.30
#LexBlogLearn
| ©LexBlog. All rights reserved.31
#9
POORLY MANAGEDMIGRATION
tactics
| ©LexBlog. All rights reserved.32
Via Half Dome Partners:
Site Migration Risks
Downtime
Traffic drop due to poor site structure
Broken URLs
Visitors sent to error pages
Search engine penalty
| ©LexBlog. All rights reserved.33
#LexBlogLearn
| ©LexBlog. All rights reserved.34
#10TERRIBLE TITLE TAGS
tactics
| ©LexBlog. All rights reserved.35
search result
open graph
| ©LexBlog. All rights reserved.36
LEXBLOG PROVIDES
Solid
structural
foundation
for blog title
tags
Blog author
coaching on
how to write
post titles
Hand-written
custom title
tags for
static pages
at new blog
launch
| ©LexBlog. All rights reserved.37
#LexBlogLearnRecap: Technology Mistakes to Avoid
Missing safeguards like
S.S.L.
Use of “free” tools (plugins)
Lack of regular updates
security
| ©LexBlog. All rights reserved.38
#LexBlogLearnRecap: Technology Mistakes to Avoid
No vetted, managed
hosting provider
Purpose-platform
mismatch
Blog inside website
Outdated subscriber email
service
infrastructure
| ©LexBlog. All rights reserved.39
#LexBlogLearnRecap: Technology Mistakes to Avoid
Too much S.E.O.
emphasis
Poorly managed migration
Terrible title tags
tactics
Every LexBlog Blog Comes With:
| ©LexBlog. All rights reserved.40
#LexBlogLearn
1. Strategic consulting
2. Coaching
3. Development on a professional publishing platform
4. World-class design
5. Firm-branded email notifications
6. Search Engine Optimization (SEO)
7. LXBN.com inclusion and exposure
8. Ongoing support and more
| ©LexBlog. All rights reserved.41
Questions?
#LexBlogLearn
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