Top 10 Reasons - Why Businesses Should Adopt Beacon Technology

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Top 10 Reasons ForBusinesses To Adopt Beacon Technology

Introduction

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The word “Beacon” actually means something visibly attractive or

bright enough to convey a message or act as a signal.

iBeacon

Apple Inc. introduced iBeacons – A Bluetooth based indoor positioning and proximity (Distance/Time) based messaging system

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Beacons

As the technology gained popularity, more and more companies emerged exclusively for Beacon based technology and a new era of

enterprise mobility has begun

Some of the Leading Beacon Manufacturers:

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Top 10 Reasons

Beacons are changing the way businesses interact and engage with their customers. Mobility is becoming a mandatory component for

any Business’ infrastructure and hence Beacons….

Let’s look at the top 10 reasons why your business should embrace Beacon Technology

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Reason 1: Low IT Investment

• Businesses need not have to invest in millions

• Beacons are low powered and low cost hardware

• It contains Bluetooth chips that can act both as a transmitter and a receiver

• Most of the companies offer three of such Beacons for less than 100 USD

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Reason 2: Rapid Kick Start

Rather than months or weeks, it only takes days to put Beacons to work

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Reason 3: Automation at its best

It requires one time setup and that’s it

Beacons can be configured to push messages based on various parameters such as

• Arrival of a user in its range

• Specific time interval

• After any specific event

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Reason 4: Low Maintenance Cost

Compared to other enterprise applications such as ERP, CRM or Marketing application, hardware maintenance or health check for the

system is completely avoided in case of Beacons

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Reason 5: Highly Context Sensitive

• Context based advertisement is the key for marketing independent of the industry

• Individual Beacons can be set to display targeted message based on a defined criteria

(mobile device used, location of the mobile device etc.)

• A single Beacon can display multiple messages based on the context of the receiver

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Reason 6: Universally Applicable

Guide your Customers:

• Airports

• Hospitals

• Museums

• Shopping Malls

• Conference Halls

Display Ad Content, Offers and Discounts

• Retail Shops

• Hotels

• Restaurants

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Engage with your Employees/Students

• Manufacturing Plant

• Universities

• IT Firms

Collect Customer feedback:

• Any Industry

And much more….

Industry Vertical is definitely not a constraint for Beacon Technology…..

Reason 7: Future Ready Businesses

• Usage of mobile devices increases exponentially every year

• Engage with your customers in a “mobile” way….

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Reason 8: Delight your Customers

Context sensitive engagement

Segmented marketing

Real-Time Navigation

Option to post feedback or survey

Integration with mobile wallet payment

To put it simple, “Delighted Customers”…..

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Reason 9: Beyond basic - Analytics

• Beacons can also receive information from users (with their permission)

• Analyses user behavior

• Builds a database of user’s patterns

• All these can act as invaluable source for Business Intelligence and Data Analytics to gain

powerful insights

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Reason 10: Continuous Evolution

• Beacons is and will be an evolving technology

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Plan

Develop

DeployCapture Results

Analyze

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Locate… Guide.. Promote..

Karya Beacons

• Karya Technologies is a leading and a comprehensive IT service provider

• We have helped several organizations to rationalize the way they engage their customers

• For More Information: www.karyatech.com

• To contact our Solutions Experts: info@karyatech.com

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Thank You

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