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This is a consumer journey from 2008. We created a number of animated stories to depict how different segments would participate in our branded program. The segmentation is based on the Groundswell work by Forrester. Here's the story of Kevin The Creator. *** My apologies for the formatting. The copy that accompanies the visuals can be found in the Speakers Notes ****
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What Is A Creator?• A Creator publishes or maintains a blog.• A Creator publishes their own Web pages.• A Creator uploads videos or music they
created.
Why Do WE Care?• Creators are going to be developing the
content.• Creators are going to campaign their ideas
under the umbrella of the brand.
WINNER
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