The social intranet workshop 2011 slideshare

The Social Intranet Workshop

Toby Ward & Carm Porco

Highly effective intranets & websites

Listen. Understand. Deliver.

Agenda

o Social media @worko Technology & priceo Use & satisfactiono Planning & governanceo Case study in-depth: Ciscoo Breako Designing a social intranet

ital M

edia#intranet2

Twitter hashtag

@tobyward

Social media @work

One or more 2.0 tools

61%Most popular:• Blogs• Discussion • Instant

Messaging

Social Intranet Study, 2011, 1401 participants

75%of those orgs that use social media

26% enterprise deployment

49% limited deployment

5% have no plans

Digital Media Not For Distribution

12% have no plans

and in German...

Employee Networking

22% have no plans

Social Intranet Study, 2011, Preliminary Data, 1401 participants

Newsgator

IBM – using Lotus Connections

Technology & Price

Technology platform

34%Portal solutions (e.g. SharePoint)

27% CMS

20% Custom built solution

4% Social media platform

14% Hybrid solution

Vendors

55%Microsoft SharePoint

23% WordPress

22% Facebook

10% Blogger

20% Google Sites

9% Lotus Connections

http://www.onurguvener.com/

38%Less than $10,000

14% $10 – 25k

10% $25 – 50k

9% $100 – 200k

10% $50 – 100k

17% $200k or more

The Social Intranet• An intranet that features multiple social media tools for most

or all employees • Multiple social media tools with at least some or limited

exposure (optional) from the main intranet or portal home page

• Woven into most aspects of content consumption

Social Intranet

55%A social intranet consists of many social media tools for most if not all employees with home page integration

How Social?

14%Full Social Intranet

39% Limited some enterprise social tools

47% Entry level social intranet (1 or 2 social tools)

www.PrescientDigital.com

Use & Satisfaction

Can anyone contribute content?

68%User commentsUser ratingsWikisBlogsEtc.

Executive content

28%Rarely or Never

12% 2x + per day

15% 1x per day

17% Weekly

14% 2x + per wk

14% Monthly

Biggest content contributors

79%Of organizations have

communicators that are regular contributors

57% Customer Svc

51% Marketing

27% Admin

28% Ops / Prod

26% C-suite / Exec

Overall Satisfaction

30%Very Good (6%) or Good (24%)

45% Satisfactory

22% Poor

4% Very Poor

Employee Satisfaction

38% Satisfactory

26% Poor

5% Very Poor

Executive Satisfaction

38% Satisfactory

26% Poor

9% Very Poor

Planning & Governance

Governance & Policies

72%Governance, policies, or standards

Replacing their social media

55%Plan to replace their tools in the

next year

27% Plan to replace within 6 months

30% Have no plans to replace their tools

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Planning• Assessment – document what management wants & expects;

document what employees want & expect• Requirements – develop a list of particular functional

requirements before selecting a solution• Technology – evaluate and select your software, instead of

being ‘sold’ a solution• Pilot – test a new system; tweak & refine based on results• Change management – market, promote, train, etc.

Key lessons• You get what you pay for• Change management = use and satisfaction• Work from a plan that includes employee requirements• Executives set the tone (support & use)• Cross-promote in relevant content (e.g. News story links to

the relevant wiki, blog, discussion forum)

Case study: Cisco

Cisco Quad Overview• Goal: accelerate time to market & time to revenue generation• Employees: 50,000• Build: internally built a new collaboration network• Name: Cisco IWE (Integrated Workforce Experience)

Cisco Quad Features

• Micro-blogging • Activity feeds/notifications• Presence • Visual voicemail• Web Communicator• Video• Third-party integrators• Unified communications

(click to call/IM/Cisco WebEx©)

• Social directory profiles• Blogs• Wikis• Forums• Commenting • Social tagging• Search• Dynamic Communities

Team Communities

• Each member of the team can create a linked, personalized workspace with a dashboard to facilitate role-based activities and team- and group-based communication

ADDITIONAL SCREENSHOTS AVAILABLE IN WORKSHOP ONLY

Cisco Quad Benefitso Improved productivity and access to expertise, both of which

were necessary for accelerating time to marketo Quad enabled new levels of individual and group innovation,

because time was freed up through collaboration easeo Facilitated faster, collective problem resolution and daily

decision-makingo Reduced email 38%; email size 43%

Cisco Quad ROI• Time to market decreased to 12 months versus 2 to 3 years

with an estimated US$89 million increase in net present value (NPV) over five years

• 12% productivity gain daily per EE = US$2.9 million savings per year

• Enhanced cross-functional visibility and communication; 6-month release cycle versus 3 years for competitors.

Hands-on Workshop

56Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2011 Prescient Digital Media Not For Distribution 56Strictly Confidential © 2011 Prescient Digital Media Not For Distribution

Workshop• Pick a company to represent for the workshop, either one

within your group or fictitious• Develop the following:

• Strategy – Develop a Mission Statement, 3 Objectives, 3 Goals (30 min)

• Information Architecture – Conduct a card sort exercise (30 min)

• Wireframe – Draw a homepage wireframe (30 min)

Strategy: Mission Statement Examples“The intranet ecosystem connects and informs Company A employees across the organization, acting as a gateway to corporate information and tools, enabling work efficiencies and supporting team collaboration and knowledge management.”

“The intranet will foster innovation, interaction, collaboration, employee productivity and effectiveness globally, across the company”

Strategy: Objectives and GoalsObjectiveo Qualitativeo Something worked toward, or striven foro Something in which effort is directed to

Goalo Quantitativeo The “finish line”: End result of an endeavor/efforto Satisfies the SMART criteria

• Specific, Measurable, Attainable, Realistic, Time Defined

Strategy: Objective Exampleso Increase the quantity and quality of intranet contento Increase the use of a single intranet throughout the

companyo Provide better integration between existing internal

sites and toolso Reduce the number of clicks required to access

informationo Create a better on-boarding experience for new hires

Strategy: Goal Exampleso Increase employee productivity through efficiencieso Improve communicationo Provide easier access to resources, templates and

marketing toolso Increase employee engagemento Improve employee collaboration and knowledge

sharing

Information Architecture

Information Architecture• Card Sort – Take the provided cards and sort them into logical

content buckets• Try to break down institutional silos• Ensure the information is organized in a way that is logical

to site users• Think like a new user• Think outside the box• Be prepared to present your top 5-8 headings

Wireframe• Using the flip chart, draw a schematic representation

of your home page.• Artistic quality doesn’t count• Be prepared to present your wireframe

Global News

Company A’s Second Quarter 2011 ResultsAugust 6, 2011

A reported revenues of $1.3 billion for the second quarter of 2011 compared to $1.0 billion in the same period of 2010, driven by higher shipment levels, rolling margins and aluminum prices.

For the second quarter of 2011, net income attributable to Aleris International, totalled $56 million. Read more

News Story 1 – September 4, 2011 Aleris announced that it has signed a five-year contract to provide aluminum plate and sheet ... Read more

News Story 2 – September 5, 2011 Aleris named Jeffrey A. Byrd vice president, Aleris Operating System (AOS), effective ... Read more

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toby@prescientdigital.comwww.PrescientDigital.comwww. IntranetBlog.com

@TobyWardwww.Communexions.com416.926.8800

Toby Ward

cporco@prescientdigital.comwww.PrescientDigital.comwww. IntranetBlog.com

@carmineporcowww.Communexions.com416.926.8800

Carm Porco

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