The SAM project

SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium

Context Awareness Dialogue Systems

Content Syndicatio

n Digital Marketing

Innovation Mashups and Widgets

Social Media

Interactive Media Opinion Mining

Second Screen Voice Recognition

Socialising Around Media

Context Awareness Dialogue Systems

Content Syndicatio

n Digital Marketing

Innovation Mashups and Widgets

Social Media

Interactive Media Opinion Mining

Second Screen Voice Recognition

SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium

SAM will deliver

Advanced federated social media delivery platform

based on content syndication techniques Dynamic media context-centric social

communities based on the use of media and companion screens

Advanced feedback Standardised asset

description for multi-channel syndication.

SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium

Digital Marketing

Content Syndication

Social Media

PRODUCTION

Contextual Content Discovery and

Delivery

Multi-device

PROSUMPTION

FEEDBACK

Context-Centric Social

Communities

Voice recognition

Social Mining

Sentiment Analysis

Assets Marketplace

Assets format and Characterisation

SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium

2nd Screen: $8.9B by 2018 Digital Marketing: $77 Billion in 2016

Social networks: 1.858.450.660 Users

A good mix

SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium 5

Summarising

User: A richer media prosumption experience Data reaches the user in the context

Content providers: New ways of monetisation and audience retention Better feedback including qualitative

A good opportunity for software providers

Aligned and innovating in 3 major on growing markets

SAM Project: Co-funded by the EU FP7 Programme Nr.: 611312 www.socialisingaroundmedia.com © 2013 SAM consortium 6

Project partners & where to find us

www.socialisingaroundmedia.com

The SAM project

”The research leading to these results has received funding from the European Union Seventh Framework Programme under grant agreement #611312.  The positions expressed are those of the authors and do not necessarily reflect the views of the European Commission”