The Importance of Visualisation – Mapping the Way Forward

MAPPINGTHE WAY FORWARD

The importance of visualisation -

Richard Ingram

@richardjingramFriday, 13 September 13

Babylonian map of the worldClay tablet, probably from Sippar, southern Iraq (c.700-500 BC)

Babylon

Friday, 13 September 13

Hereford Mappa Mundi (‘Sheet of the World’)Inked parchment, the largest medieval map known to still exist (c.1300)

London

Edinburgh

Administrative

Administrative Social

MilitaryFriday, 13 September 13

Military PoliticalFriday, 13 September 13

Walt Disney’s business map,1957Depicts a central film asset and its supporting entertainment assets

Growth of Las Vegas, NV 1984–2012Google Earth timelapse constructed from satellite imagery

Radial hierarchical organisation structureAbout as complex and contradictory as its name suggests

John Rocque's map of London, 1746Rocque deliberately left out the city’s unsavoury elements

Map of organisation-wide content distributionOr that giant hairball the cat coughed up yesterday. Equally yucky.

MAPPINGOUT ASTORY

Beyond physical geography -

Wabash river

Ohio river

Mississippi river

Native North American buckskin mapPossibly used in land negotiations with the British (c.1744)

Distribution Distance

Overlap Direction

Exploded view Concept map

Different maps, same basic building blocks

Topological map Star map

Different maps, same basic building blocks

EastWest

Find your coordinate systemAnything can be mapped using pairs of opposites

Expensive

Slow Fast

Small Large

Plot your landmarksStart with the most prominent feature, then move outward

FINDINGOURWAY

The unfamiliar environment -

Content

ProcessesPeople

Tackling that complex trinityContent governance is an important tool for this end

web�� site?

We�� use�� ‘website’

Oh�� well�� ...

Maintaining content consistency is hardParticularly when many contributors have other responsibilities

Style�� query Content�� Control�� filter Publish�� to�� web

web-site?

Regional English Council

Approx. 15,000 staff

7 departments

Serving approx. 700,000 people

Scenario: Design a new content workflow

Digital Services department(Our heroes)

Our varied, siloed environmentSome departments are responsible for 100s of pages,

while others only a few

Follow�� me!

Map Expert guide (Mandy)

Our varied, siloed environmentHow to find our bearings in unfamiliar surroundings

Our varied, siloed environmentTo discover how content decisions are made and how they could be improved, we need to figure out who

best to talk to

Let’s map our environment

DigitalServices

ChiefExecutive's

Corporate�� Resources

Childrenand�� YoungPeople

Adults�� &�� Communities

Environment�� and��

Transport

Community�� Planning

We’ll begin by marking out each of the seven departments

LargeSmall Fast

Let’s devise our coordinate system

DigitalServices

ChiefExecutive's

Transport

LargeSmall Fast

We’re on the move! What can we see?

DigitalServices

ChiefExecutive's

Transport

LargeSmall Fast

We’re on the move! What can we see?

DigitalServices

ChiefExecutive's

Transport

LargeSmall Fast

DigitalServices

ChiefExecutive's

Let’s map those pathways

Transport

LargeSmall Fast

DigitalServices

ChiefExecutive's

What can our marked pathways tell us?

Transport

FASTER

SLOWERFriday, 13 September 13

LargeSmall Fast

DigitalServices

ChiefExecutive's

Where are the opportunities for improvement?

Transport

LargeSmall Fast

DigitalServices

ChiefExecutive's

Our map: Simple, but effective

Transport

MAPPINGOUT APROCESS

The unfamiliar environment -

Requirements for an effective CMS workflowMeet the needs of the organisation and your content players

Conducting content player interviewsAsk them to walk you through several different content

creation and publishing scenarios

DigitalServices

MandyContent Officer

The ensuing conversationMandy talks us through the typical process for publishing

a press release on the council website

On�� Monday�� I�� received�� a�� request�� from�� John,�� Highways�� Manager�� at�� the�� Environment�� and�� Transport�� department,�� to�� publish�� a�� press�� release�� to�� inform�� the�� community�� of�� the�� start�� of�� major�� road�� improvement�� work.

I�� first�� called�� Helen,�� Technical�� Services�� Manager�� at�� the�� Environment�� and�� Transport�� department,�� who�� emailed�� through�� the�� source�� material�� and�� directed�� me�� on�� the�� technical�� details�� that�� needed�� to�� be�� included.

The ensuing conversation cont.Mandy talks us through the typical process for publishing

a press release on the council website

After�� completing�� the�� draft�� in�� the�� CMS�� environment,�� I�� marked�� the�� press�� release�� as�� 'ready�� for�� review'�� and�� emailed�� Rachael,�� a�� Content�� Manager�� and�� colleague�� in�� the�� Digital�� Services�� team,�� and�� Helen�� again�� for�� their�� feedback.��

After�� one�� or�� two�� line�� edits,�� I�� was�� ready�� to�� mark�� the�� press�� release�� as�� 'ready�� for�� publishing',�� so�� I�� emailed�� David,�� a�� Digital�� Media�� Officer�� to�� prepare�� and�� publish�� the�� press�� release�� to�� the�� test�� server.

The ensuing conversation cont.Mandy is still talking us through the typical process for

publishing a press release on the council website

John,�� Helen�� and�� Rachael�� were�� all�� emailed�� to�� help�� me�� perform�� a�� second�� review�� of�� the�� content,�� where�� they�� duly�� approved�� its�� publishing�� to�� the�� public�� website.��

David�� then�� got�� all�� the�� glory�� as�� usual�� by�� hitting�� the�� button�� marked�� 'publish'.

I’m�� completely�� lost.�� Let’s�� make�� a�� map.

Who are the players in our story?

MandyContent�� Officer

JohnHighways�� Manager

HelenTechnical�� Services�� Manager

RachaelContent�� Manager

DavidDigital�� Media�� Officer

Enviro

t�� an

d�� Tr

Digita

l�� Ser

MAKE�� REQUEST

SOURCEMATERIAL

PROVIDEMATERIAL

CREATEDRAFT

REVIEWDRAFT

EDITDRAFT

PUBLISH�� TO�� TESTSERVER

REVIEW�� &APPROVE

REVIEW

PUBLISH�� TO�� WEB

Enviro

t�� an

d�� Tr

Digita

l�� Ser

MAKE�� REQUEST

SOURCEMATERIAL

PROVIDEMATERIAL

CREATEDRAFT

REVIEWDRAFT

EDITDRAFT

REVIEW

Enviro

t�� an

d�� Tr

Digita

l�� Ser

MAKE�� REQUEST

SOURCEMATERIAL

PROVIDEMATERIAL

CREATEDRAFT

REVIEWDRAFT

EDITDRAFT

REVIEW

Enviro

t�� an

d�� Tr

Digita

l�� Ser

MAKE�� REQUEST

SOURCEMATERIAL

PROVIDEMATERIAL

CREATEDRAFT

REVIEWDRAFT

EDITDRAFT

REVIEW

WHY�� THE�� DELAYS?

Enviro

t�� an

d�� Tr

Digita

l�� Ser

MAKE�� REQUEST

SOURCEMATERIAL

PROVIDEMATERIAL

CREATEDRAFT

REVIEWDRAFT

EDITDRAFT

REVIEW

CMS�� INTERACTIONS

LargeSmall Fast

DigitalServices

ChiefExecutive's

Breaking down the department

Transport

Transportation

Environment

Highways

LargeSmall Fast

DigitalServices

ChiefExecutive's

Why is John’s sub-department failing?

Transport

Transportation

Environment

Highways

I�� have�� no�� access�� to�� the�� central�� CMS!

LargeSmall Fast

DigitalServices

ChiefExecutive's

CMS workarounds adding unnecessary time and cost

Transport

Transportation

Environment

Highways

I�� have�� no�� access�� to�� the�� central�� CMS!

LargeSmall Fast

DigitalServices

ChiefExecutive's

Community�� Planning Adults�� &��

Communities

Where else could improvements be made?

Transport

ChiefExecutive's

Transport

SPEED�� UP�� PROCESSES

=�� POTENTIALSAVINGS

MAPPINGTHE WAY FORWARD

The power of drawing -

Remember: We are not completely bound by what has happened before

Content

ProcessesPeople

Balancing that complex trinity

Suggestion: let’s not always rely on the old established categories, we can always invent new ones

New ideas won’t always fit neatly

�� ?!?

Suggestion: let’s not always rely on the old established categories, we can always invent new ones

New ideas won’t always fit neatly

�� Aha!

Suggestion: let’s all step away from our screens and draw together.Encourage those innate inventive qualities

Make use of basic shapes, arrows, and faces. Find your axis. Above all: Embrace your mistakes.

Mapmaking is a basic human instinct

KIITOS !/THANKYOU !

Richard Ingram

@richardjingramringram@ingserv.com

www.ingserv.com+44 1424 205 383

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