The Growing Mobile Apps Development Market of USA/Dubai

Mobile Apps in the Marketplace

http://www.appnotech.me/ 1

Launch & Market Mobile Apps

General Mobile App Market in Perspective

As of May 2010, more than 240,000 apps are available from 7 stores on 7 platforms (CTIA)

In 2010, it is estimated that consumers spent $6.2 billion in mobile app stores worldwide to download more than 8 billion apps – 8 out of 10 of which are free (CTIA)

45% of developers plan to monetize their apps directly, in other words outside the app stores (Bango Analytics)

Gartner forecasts the total app revenue will increase to nearly $30 billion by 2013 with over 21 billion downloads. The number of free or ad-funded apps will increase to 87%.

Demand for mobile apps expected to peak in 2013 2

New App Stores recently launched;

recent industry estimates:

• 300,000 apps developed,

• 10.9 Billion downloads

Launch & Market Mobile Apps

The App Marketplace as of June 2010

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Average price for all paid apps

Apple $3.62BlackBerry $8.26Android $3.27Ovi (Nokia) $3.47Palm $2.53Windows $6.99

App store size – total number of applications

Apple 150,998Android 19,897Ovi (Nokia) 6,118BlackBerry 4,756Palm 1,452Windows 693

Source: Distimo – www.distimo.com

Other App stores • Carrier-specific app stores• 3rd party stores such as GetJar, Handango, Amazon, etc.

Remember, Mobile App Development is Still a Business!

Do you know what is required to run it like a business?

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Launch & Market Mobile Apps

Just a Few of the Basics to Get Started

Legal Copyrights liability

Accounting how is revenue being tracked &

managed what about expenses

Marketing who will buy it how do we know they’ll buy it how many of them are there how much should it cost

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Launch & Market Mobile Apps

A Few Tips

Don’t assume everyone will think your idea is as great as you do; step away from it, ask strangers for feedback (NOT FAMILY & FRIENDS)

Don’t assume you will quickly start making money to pay the bills; have a back-up plan for how you will operate financially

DO A MARKETING PLAN; don’t just assume that putting it on the App Store will make you a fortune (we’ll discuss this more later)

Whatever you believe will be your revenue, cut it by 75% - then you might be close

Whatever you believe it will cost you to develop and market it, double it - then you’ll be close

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Making Money with Mobile Apps

What are the options?

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Launch & Market Mobile Apps

Where should you focus your efforts?

Developing your own proprietary app and marketing it yourself; maybe you can be the next ‘Angry Birds’!

Developing apps requested by other firms, ie: marketing departments for brands such as: Retailers Radio stations Music groups Business services and more

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45% of app developers plan to monetize their

apps directly, meaning

OUTSIDE the app stores

Launch & Market Mobile Apps

How do you make money?

Self-developed & marketed apps Pay to download In-App advertising Pay for enhanced

version

Apps for clients Flat fee based on scope

of work Hourly fees % of revenue earned by

app

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Target Marketing to Increase Use & Revenue

What Types of Mobile Apps Are Being Used and in the Highest Demand?

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Launch & Market Mobile Apps

Do Research Before Developing Your App!!!!!

Who is the target audience for your App

How are you going to monetize your App (pay to download, in-App advertising, pay for enhanced version, etc.)

What is the best way to reach your target audience to educate them about the availability of your app

What percentage of the mobile marketplace you will reach on each mobile platform to aid you in determining which platform to build your App on 11

Make sure to know who your target customers are; there’s

no point spending time, money & effort building an iPhone app if your target demographic is

using a Blackberry

Have an understanding of market share by OS; how

many people REALLY have an iPhone? How do you reach the rest of them?

Launch & Market Mobile Apps

Top 20 Mobile Content Categories Among Active Users

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Launch & Market Mobile Apps

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How Phones Are Being Used

Comscore

Launch & Market Mobile Apps

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Mobile Use Breakdowns by Age

Adobe Mobile Experience Survey, October 2010

Launch & Market Mobile Apps

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Mobile Use Breakdowns by Gender

Adobe Mobile Experience Survey, October 2010

Launch & Market Mobile Apps

Nielsen Reports on App Store Effectiveness (cont’d)

Top FREE Apps / iPhone (by Brand)

The Weather Channel Facebook Skype Angry Birds Words with Friends UPS PayPal eBay USA Today Bing Yelp

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According to Nielsen, “Free, functional branded apps do better in the App Store.”

Nielsen: U.S. Top 10s and Trends for 2010

Launch & Market Mobile Apps

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Launch & Market Mobile Apps

Always consider these items:

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Launch & Market Mobile Apps

Where do Marketers want to be?

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Launch & Market Mobile Apps

Where to publishers want to be?

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(Newspapers, magazines, book publishers, music publishers, etc.)

Launch & Market Mobile Apps

Android Growth in 12 Months

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NOTE:This study is from March 2010,

it is estimated that studies currently being conducted will

show substantial Android Growth

Launch & Market Mobile Apps

Marketing Mobile Apps

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Launch & Market Mobile Apps

What is the Future of Mobile Apps?

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Launch & Market Mobile Apps

The App vs. Mobile Web Debate

Studies indicate: Many of the apps we see today are a result of brands and

agencies jumping on the bandwagon and taking advantage of the current consumer focus on the App stores.

As the volume of Apps increases, and the drive toward App stores declines, there will be a return to web content. Nokia, Google and many others are already predicting this and encouraging web-based Apps or widgets rather than complex native code that is dependent on platforms and versions.

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Launch & Market Mobile Apps

The Future of Mobile App Market

Industry experts indicate: The rapid growth of more capable smartphones looks set to

continue, but there are likely to be limits to the growth in apps and the way they are distributed and discovered.

A single app store with hundreds of thousands of apps is not good for the consumer or the developer.

There is likely to be a more open market where developers can choose to publish via a standard app store, in one of many specialist app stores or directly from any number of websites, including their own.

There will always be a place for apps – graphical, highly demanding apps such as 3D games, but just as we have seen on the PC, many apps are now being delivered as web apps – including productivity tools like Office products from Google and Microsoft or photo editing tools like Photoshop or Picasa.

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Launch & Market Mobile Apps

Questions?

For details on Android Mobile Apps Click:http://appnotech.me/android-application-development/

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