The Future of Advertising in 2010- (it's all about real time)

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It’s a revolution out there

(Placeholder for video: use Youtube Search: Social Media Revolution)

Thursday, February 4, 2010

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I apologize for the old stats...

Thursday, February 4, 2010

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I HAVE NO IDEA

Mobile.and....

The future of advertising

Real time.Metrics.

Thursday, February 4, 2010

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It’s moving too fast...

Thursday, February 4, 2010

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How many of you watched?

Thursday, February 4, 2010

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LOST?.....take a deep breath

Thursday, February 4, 2010

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New paradigm: PLAY to PLAY.

Old paradigm: PAY to PLAY.

-Bogusky

Thursday, February 4, 2010

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It’s about creating experiences worth talking about

Thursday, February 4, 2010

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Coke: The Happiness Machine

(Placeholder for video: use Youtube Search: coke happiness machine)

Thursday, February 4, 2010

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It’s the art of un advertising

Thursday, February 4, 2010

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ADVOCACY

THE NEW ROI

=

Thursday, February 4, 2010

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friendsourcing google>

Thursday, February 4, 2010

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350 Million Active Users

35MMUpdate Status Daily

2.5BillionPhotos Uploaded Monthly

3.5MMEvents Created Monthly

700KBusinesses with FB Page

:55Time Spent Per-Day

70%Use Apps Each Month

140Avg. Friends Per-User

Thursday, February 4, 2010

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My new headquarters

Thursday, February 4, 2010

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“Facebook is the new micro-site for brands.”

-David Rollo

Thursday, February 4, 2010

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Identify + Amplify Content that Resonates

Develop a post (content) strategy - News. Videos. ?’s. Events. Music...

Measure everything.

Thursday, February 4, 2010

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What happened

= RIGHT NOW

=

Thursday, February 4, 2010

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REAL TIMEReviewsBrand LoveBrand HateVideo PostsNews...

Thursday, February 4, 2010

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google searchreal-time

(Placeholder for video: use Youtube Search: real time google search)

Thursday, February 4, 2010

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Twitter has entered pop culture. It’s been the web buzzword of the year. Everyone from NFL players to rock stars are tweeting.

40%Social Media Leads*

Est. Monthly Users300

Avg. Followers44%

Ages 18- 34170

Avg. Following

44%Follow Brands for Deals

23.5MM

420Avg. Total Updates

Thursday, February 4, 2010

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Twitter is a customer service platform 1st...and an advertising platform 2nd

Thursday, February 4, 2010

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80% of people update Twitter from cell phones = REAL TIME

Thursday, February 4, 2010

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But online remains VIRTUAL....

Thursday, February 4, 2010

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Drives in-store visits with deals/specials

Creates loyalty, i.e, mayorships

Easy to use and free

Provides useful analytics

Activates W.O.M.

Foursquare = virtual experiences + in-person Location based applications

Thursday, February 4, 2010

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IN CLOSING...THINK LONG TERMGIVE UP CONTROLEXPERIMENT

Follow me on Twitter: @christuffFollow my unborn on Twitter: @Baby_Tuff (about to be youngest post ever)

Thursday, February 4, 2010