The dot africa.Africa tld the Business trends

THE BUSINESS TRENDS

Koffi Fabrice DJOSSOU

(Africa Liaison, ZACR)

11th CTO Forum & 53rd Council meeting 07 – 11 October 2013, Abuja - NIGERIA

Overview

• Introduction

• 3 Key Issues:

• The business use of domain name ?

• dotAfrica (.Africa): launch strategy and impact ?

• Why your company needs a dotAfrica (.Africa) domain

name

• Conclusion

BUSINESS USE OF DOMAIN NAME

• Brand business/ Build the brand value of business

• Identify and visualization for business.

• Increase TRUST between the visitor and business website .

• Build strong customer network

• Make business more popular

• Domain name = business tool

dotAFRICA (.AFRICA) – The bright spot?

Business models that makes sense:

1- Way to reach an ever more integrated continent for African companies looking to be more than just .za, .sd, …

2- For businesses from outside, hoping to reach a specifically African audience – like a .Asia or .EU

3- Focal point for number of programs aimed at improving capacity

4- And economic development, local content?

5- The consumer

6- The private sector/Telco operator?

4

A Successful .AFRICA

Economically Inactive

(Future Market)

(Consumer Base)

Economically Active

(Registrants)

Brand Owners

http://africainonespace.org/pioneer

dotAFRICA & E-Business

E-Commerce

Search Engine

Online Social networking

E-Commerce?

E-Commerce

Search Engine

Online social networking

• Online purchasing, reduce supply

chain length, no physical stores

with associated costs

• dotAFRICA (.AFRICA), excellent

choice to market business to a wide

geographic target

• Level of patriotism and African

private sector promotion

• Consumer assurance

• Quality of services

• African identity to business and

products

Search engine?

E-Commerce

Search Engine

Online social networking

• Start point for research in a purchasing

decision

• Optimized domain name

• Key words: Africa?, …

• Online yellow pages.

• Business online profile.

• Online business marketing

• Online consumer sites: TripAdvisor

Social network ?

E-Commerce

Search Engine

Online social networking

• Intrinsic part of modern social lives;

• Connect with consumers

• Brand presence increased through

account, pages, ads, promotions;

• Powerful marketing tool at low cost

• Quick diffusion/awareness improved

• Explosion of daily deals websites

SUSTAINABLE dotAFRICA

(.AFRICA)

o Facebook :

facebook/africandomain

o Twitter :

twitter.com/africandomain

o Web : www.africainonespace.org

o Pioneer program: http://africainonespace.org/pioneer

Thank You