The Cloud ISP

THE FUTURE ‘CLOUD ISP’

Skeeve Stevens Network Architect / Near Futurist

COMMSDAY 2014

WHAT AM I TALKING ABOUT? •  My Journey •  The Future of ISP Infrastructure (for some) •  Virtual X-Connect Fabrics •  Cloudification •  Conceptual

WHAT I DO •  Design, Build and Operate the networks of ISPs,

Datacentres, Enterprises, Governments, Banks in 10 countries

•  Constantly figuring out new ways to creatively use network infrastructure, products and technologies to disrupt the marketplace

•  Get my buzz from helping the small guys compete against the big guys – costing YOU millions

•  It’s not personal… you just move too slowly and charge too much

HOW I GOT HERE •  At Uni. Of Melb in 89-90 when the Internet was turned on •  Worked with the first non-Telstra ISPs in the mid 90’s

•  Built Pre-Broadband ISPs using Dialup, ISDN, Frame Relay •  Built Techex - one of the first partners of RequestDSL •  Built UnitedIP - one of the first aggregator ISPs using Optus

XYZed, Uecomm, iBurst, RequestDSL, Nextep & Connect.com.au with Telstra via other parties

•  Built over 300 boutique/vertically focused Service Providers

CONCEPT: THE CLOUD ISP •  No, Not a Cloud Provider •  Not a reseller •  Not the old term ‘VISP’ •  A REAL, multi-carrier, self managed, elastic

infrastructure, Internet Service Provider •  Almost doable – 6-18 months

WHY DO THIS? •  Rapid deployment of ISP environments i.e. OTT player •  No Hardware/Licensing delays •  No equipment failures •  Scalable capacity without hardware upgrades •  Highly redundant – Multi-cloud, regions and AZs •  Minimise business risk – no capex •  Elastic Infrastructure – pay only for what you need,

when you need it •  Global reach and possibilities •  Replicatable – i.e. copy/paste in Singapore

THE PARTS - Now and in the next 18 months

•  Vendors: Cisco, A10, Juniper, Brocade •  LNS: Cisco CSR1000v •  CGN: A10 vThunder CGN •  Firewalls: Cisco vASA, Juniper Firefly (vSRX) •  Cloud Providers: AWS, Azure, Softlayer, Google

Compute, Cisco InterCloud, … more coming •  VxC Fabrics: Megaport, IXA, Pacnet (PEN), Equinix

Cloud Exchange, Nextgen (coming?!) •  Datacentre X-Connects

•  IP Transit – Backup paths, Diverse On-Demand capacity •  Metro Access Tails – xDSL, Fibre, MetroE, anything layer 2 or

L2TP •  International Ethernet Circuits or IPVPN – NTT, Pacnet, Optus,

Telstra, TATA, China Telecom – directly/in-directly •  VoIP - SIP Trunks, Hosted •  DDoS Protection-aaS / CleanFeed – i.e. Micron21 •  Firewall-aaS - Appliances •  Remote Access-aaS (VPN) - Appliances •  Load Balancing-aaS – Appliances •  Wholesale Value-Add – Streaming, Gaming, Business Services

WHAT CAN/COULD I BUY? (For ISPs)

X-CONNECTS ARE EVERYTHING Virtual (VxC) •  Megaport is one of the best examples •  MegaDirect to get to anyone who isn’t on Megaport •  It’s possible to use MegaDirect to bridge to other VxC Fabrics

– or in the future perhaps interconnects between Fabrics •  IX Australia now offering VxCs, Equinix coming Brokering •  Creating VxCs between two end-points on VxC Fabrics like

Megaport, IX Australia and others •  Creating XCs between two racks inside DCs – possible with

Equinix today – checking with others, managed DC’s only •  Allows non-infrastructure guys to play

WHAT DOES IT LOOK LIKE?

Megaport

Telstra Transit

BigAir Wireless

FirstPath vDSL & Fibre

iSeek DSL & NBN

CGNs

Servers

IX Peering

Routers Firewalls

THE CLOUD ISP

Servers

Vocus Transit

LNSs

Opticomm NBN

Micron21 DDoS Protection

Desktops

Megaport

Others…. Nextgen Equinix Cloud

Exchange

Pacnet PEN IX Australia

VIRTUAL X-CONNECT FABRIC PLAYERS

•  If you’re not selling via VxC Fabrics, your competition will be

•  Ease of migration from you to someone else – and back

•  Hardware vendors will move to VxC Fabrics – storage, etc.

•  You can ignore it, but others are already servicing the market

•  They will still buy your tails, but all your VA profit will disappear

•  Enterprises are starting to buy wholesale ISP services directly

WHY SHOULD YOU CARE?

•  Machine Images still coming – many more needed

•  Licensing from Vendors could be nicer

•  Cloud Provider internal networking still needs developing

•  Inter-connection pricing for data needs to be improved

•  Terminology is a pain

•  Figure it out yourself

WHAT DOESN’T WORK …YET

THE NEXT 24 MONTHS •  Cloud ISPs. Rapidly deployed full service ISPs

•  More VxC Fabrics, on demand and fast (more 100Gb)

•  Marketplaces develop, bidding for infrastructure

•  A LOT more wholesale product offerings with Value-add products making all the difference

•  Fabric Inter-Connections

SKEEVE STEVENS e: skeeve@eintellegonetworks.com w: eintellegonetworks.com t: @skeevestevens linkedin: /in/skeeve t: @TheISPGuy

f: /theispguy

THANK YOU.

COMMSDAY 2014