The City as an Interface - Susanna Ollilla

THE  CITY  AS  AN  INTERFACE    12.11.2013  Susanna  Ollila  Forum  Virium  Helsinki  

5.12.2012   Pysäkkiseinä  

TRAMSTOP  WALL  “A virtual toilet wall”

Background  

•  Tramstop Wall (Pysäkkiseinä.fi) was piloted during 2,5 months during the fall 2012

•  New media space was built for conversation between the passengers

•  Access the wall by typing the url or with an NFC phone from a sticker placed in the 213 canopied tramstops in Helsinki

•  Another NFC sticker in the tramstops also offered ease to buy a SMS ticket

Partners: Sanoma, Helsinki Region Travel (HSL) and Nokia

–  10 000 unique visitors in the www.pysäkkiseinä.fi –page

–  Mostly young adults –  55% female, 45%

male

Results  of  the  pilot  

•  Messages –  The service received around 30 messages/day –  Only 10% of the messages were moderated/not published –  17% of the messages was feedback to HSL (trams late/

customer service quality/accidents…)

•  NFC phone usage –  6% accessed the service though the NFC sticker in the

tramstops –  During 12.9. – 18.11. 387 SMS mobile tickets were

ordered –  203 unique phone numbers bought SMS tickets

Results  of  the  pilot  

•  Moderation seemed to be the bottleneck

•  Interaction with others was longed after in the messages (like, respond)

•  NFC was perceived as an easy way to access the service or buy a ticket (comments on the wall)

>> The service hasn’t been developed further after the pilot

TRAVEL  CARD  AS    A  CITY  CARD  

HRT  travel  card  as  a  city  card  

•  Forum  Virium  Helsinki  has  piloted  the  idea  in  many  contexts  –  Travel  card  as  a  race  badge  in  Open  Europeans  sailing  

contest  in  2011  –  Travel  card  part  of  the  Car  free  day  2012  –  Travel  card  as  a  library  card  2013  >>  

Travel  card  doubles  as    a  library  card  

•  Forum  Virium  Helsinki  and  the  City  library  tested  the  use  of  HRT  travelcard  as  a  library  card  in  April-­‐May  2013  

•  Pilot  in  two  central  libraries  in  Helsinki:  Kallio  and  Library  10  •  Travel  card  as  an  access  card  to  Suomenlinna  library  during  

the  fall  2013    

”Everything  is  going  fine  otherwise  (with  the  pilot),  but  my  [red  brains  tried  to  use  the  library  card  to  pay  the  bus  trip.  Uups!”    

•  Libraries  (Helsinki,  Espoo)  are  interested  in  taking  the  card  into  a  wider  use  as  a  library  card  

•  Conversa[ons  started  with  other  city-­‐organiza[ons  and  private  companies  as  well  

•  In  the  future  the  card  will  be  replaced  by  mobile  >>  what  will  be  the  iden[ty  of  te  card  >>  who  will  be  the  card  operator  in  the  long  run  

Travel  card  as  a  city  card  

INTERACTIVE    CITY  SCREENS  

City  Screens  

•  Helsinki  has  21  outdoor  screens  sca_ered  around  the  city  center  as  part  of  a  larger  adver[sement  contract  with  Clear  Channel  

•  The  other  side  of  the  screens  allows  for  interac[ve  services  

•  These  screens  have  been  used  as  a  tes[ng  pla`orm  for  interac[ve  services  

Urban Flow concept in 2011 helsinki.urbanflow.io

>> from vision to action in 2013

Hockey  World  Championships  2012  

E-­‐book  campaign  for  Library  

The  vote  for  the  Central  libabry  in  Helsinki  

•  Forum  Virium  Helsinki  and  the  City  of  Helsinki  are  pilo[ng  an  interac[ve  info-­‐  and  guidance  service  

•  Map-­‐based  service  in  4  different  languages  

•  Events/Sights/News  

Guidance  and  info  “here  and  now”  

Info-­‐  and  guidance  service  

VIDEO: Interactive screens as city guides in Helsinki http://vimeo.com/75556782

•  We  are  con[nuing  the  development  of  the  interac[ve  services  throughout  2013-­‐2014  

•  As  we  develop  the  service  the  challenge  is  also  to  define  roles  and  opera[ng  models  for  the  different  city  offices  

Info- and guidance service  

Thank you! Susanna Ollila susanna.ollila@forumvirium.fi