The changing face of philanthropy

The Changing Face of Philanthropy

Jocelyn HarmonVP of Sales and Marketing, Network for Good

Thank you Rachel

Where are we now?

1,046,719U.S. Nonprofits

Welcome to fundraising 2011 style!

What’s a nonprofit to do?

4 Trends to Watch

1 - Embrace the changing demographics of our country.

Yet, we’re not a diverse sector

Susan G. Komen for the Cure

Get to know the Millenials

Learn how different age groups give.

Focus on women!

The Girl Effect

Women Give More Than Men

Women control 51.3% of wealth

Questions for you?

• What are you doing to respond to the demographic shifts shaping your city, state, and county?

• Specifically, what are you doing to connect with– people of color, – young people – and women philanthropists?

2. Embrace technology and leverage it for giving – STRATEGICALLY!

$20,000,000,000+Online Giving in 2010

And it’s growing!

Major donors give online

But it’s still only a slice of the pie

% of Total Giving

BE STRATEGIC

Your website is your home base

Email

Social networks

Google+

Twitter

Video

Mobile

5,000,000,000The number of cell phone

subscriptions in 2010

Mastering Mobile – 3 Options

• Text to Give• Smart phone apps• Mobile Websites

Questions for you?

• What are your online fundraising goals? • How can you use technology to raise more

money, acquire new donors and retain the ones you have?

• What is your staff capacity for managing new media?

• Do you have the basics in place, i.e. is your website and email list up to snuff?

3. Embrace social giving.

Charity: Water

Causes

Your Cause

Questions for you?

• How are you building a network of volunteer fundraisers for your organization?

• How are you enabling your best fundraisers to raise funds for you?

• How are you staying connected to these new evangelists who are connected to each other but might not be connected to you?

4. Personalize, personalize personalize.

Donor’s Choose

Care2

Global Giving

Oxfam Unwrapped

Questions for you?

• How can you personalize the giving experience for your donors by giving them options for how they express their generosity?

• How can you draw them closer to you by making them feel like the special, valuable and unique individuals they are?